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PROGRAMA 05 - INVESTIGACIONES ECONOMICAS Y PROGRAMACION GENERAL Unidad Ejecutoras División de Investigación y Programación General
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Table 19
Opinion of Respondents regarding the Price of R15. OPINION NO.OF RESPONDENTS % OF RESPONDENTS EXPENSIVE 34 68 TOO EXPENSIVE 10 20 REASONABLE 6 12 TOTAL 50 100
Source: Primary Data Inference
From the above table it is inferred that,68% of the customers says that the price of R15 is expensive while 20% says Too expensive, similarly 12% with reasonable.
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Chart 19
Opinion of Respondents regarding the Price of R15. EXPENSIVE 34% TOO EXPENSIVE 10% REASONABLE 6% TOTAL 50% Other 56%
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Table 20
Opinion of Respondents on basis of Buying unit. OPINION NO.OF RESPONDENTS % OF RESPONDENTS WORTHY 40 80 NOT WORTHY 3 6 TO SOME EXTENT 7 14 TOTAL 50 100
Source: Primary Data Inference
From the above table it is inferred that,80% of the respondent denies that its worth in buying whereas 6% says not worthy and 14% to some extent.
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Chart 20
Opinion of Respondents on basis of Buying unit. 0 20 40 60 80 100 FOR SURE MAYBE NOT AT ALL TOTAL 38 10 2 50 76 20 4 100 38 10 2 50 76 20 4 100
NO.OF RESPONDENTS % OF RESPONDENTS NO.OF RESPONDENTS % OF RESPONDENTS
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Table 21
Opinion of Respondents towards consuming when the price fall
OPINION NO.OF RESPONDENTS % OF RESPONDENTS FOR SURE 38 76 MAYBE 10 20 NOT AT ALL 2 4 TOTAL 50 100
Source: Primary Data Inference
From the above table it is inferred that,76% of the respondent prefer to buy R15 if the price comes down and 20% respondents state that they may while 4% were not interested in preferring.
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Chart 21
Opinion of Respondents towards consuming when the price fall
FOR SURE MAYBE NOT AT ALL TOTAL
38 10 2 50 76 20 4 100 NO.OF RESPONDENTS % OF RESPONDENTS
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FINDINGS
1. The study finds that out of 50 respondents the majority of respondents belong to the age group between 24-30 while the rest are between 16-20, 20-24 and 30 and above
respectively.
2. It is inferred that the majority of respondents are from Semi-Urban regions while 36% were from Urban and 4% Rural similarly.
3. The survey states that out of 50 respondents 46% of them are aware about the product while 6% are unaware.
4. The table states that 60% of the respondents have knowledge about India’s first 150cc sports bike Yamaha R15.
5. From the study it is inferred that majority of customers choice are towards Yamaha while few towards Honda, Bajaj, TVS and Suzuki respectively.
6. It is found that only 20% of customers consume Yamaha whereas Honda leads in consumption.
7. The research states the satisfaction level of customers are high toward Yamaha. 8. The study infers that the majority of customers prefer Crux than R15.
9. The survey infers that most of the respondents shows interest in preferring R15 bikes. 10. The study states that customers prefer R15 on the basis of speed. 60% of respondents are
coming out with Speed as their buying feature.
11. From the study it is found that most of the customers prefer Disc brake rather than Orum’s. The same way Alloy wheels rather than Spokes.
12. The research results in 86% of respondents getting satisfied by the services that are offered by Yamaha dealers.
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13. The study infers that out of 50 respondents majority shares their opinion that they prefer Version 1.0 the most.
14. The main finding of the study relates with price factor. It is inferred that most of the respondents says that R15 is too expensive while few says it’s reasonable.
15. From the research it is found that 80% of respondents denies its worth in buying while just 6% says not worthy and 14% to some extent.
16. The study finally finds that , if the price of R15 comes down more than 76% of respondents shows interest in preferring R15.
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SUGGESTIONS
1. Introduction to New Brand - Yamaha should introduce new bikes in the market. It will definitely make the market oligopolistic but will improve the condition of Yamaha. 2. Bike in 150 cc segment – Yamaha does not have many successful bike in this segment.
Yamaha needs to introduce a bike in this segment which can compete with the other brands on price, power pickup, mileage and style.
3. The company should also launch some cheaper models so that the students can buy more..
4. Focus should be on teenagers, young and executives as they represent largest portion of the bike users segment.
5. Indian customers generally do not use bike for fashion but as a necessity so mileage should be a concern. So it needs to create a better image in the mind of its customers regarding mileage.
6. Provide better sales follow up which almost every brand lacks – the research has showed that the bike users of all brands are dissatisfied with their after sales experience. This is a big loop hole which Yamaha can use to improve its brand image and to gain more customers.
7. It has been found from the research that Yamaha has got the most loyal customers. But when it comes to Yamaha people still talk about RX100. Yamaha should develop a bike like RX100, and this time mileage and style should also be considered.
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CONCLUSION
After the completion of project I have seen the different aspects of this final Research project. Also I have gained some knowledge and new experiences about the consumer research. While surveying I have met a large number of people, with different perceptions, with different nature, and as a result of this I have learnt a lot of things like how to talk with different people with different behavior.
After the separation the Main focus of Yamaha has been to capture the Indian Market through its products which are best in terms of style & design and is trying to achieve the target of 14% which it has laid down for the coming years its recent launched bike R15 have shaken the market leader like Bajaj & Hero Honda and is giving them a tough competition and soon going to launch few more bikes in the market. But in a country like India, where customer generally appreciates mileage it becomes necessary for a company like Yamaha which produces bikes whose prices are towards the higher end to focus on other factors too which influence the consumer choice of product like Prices, after sale servies and many more.
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BIBILIOGRAPHY
Books
1. Research Methodology written by C.R.Kothari. 2. Marketing Management written by Philip Kotler. 3. Consumer Behavior written by Schiffman & Kanuk.