Línea base ambiental Área de influencia del proyecto

1. Powell D & Gard M (2014). The governmentality of childhood obesity: Coca-Cola, public health and primary schools.

Discourse: Studies in the Cultural Politics of Education. 2. American Beverage Association. (2013, Sept 23). Alliance for

a Healthier Generation and America’s Beverage Companies Announce Landmark CGI Commitment to Reduce Beverage Calories Consumed Across the Nation. http://www.ameribev.org/ news-media/news-releases-statements/more/334/.

3. Children’s Food and Beverage Advertising Initiative (CFBAI) (2013 June). CFBAI’s Category-Specific Uniform Nutrition Criteria. www. bbb.org/storage/16/documents/cfbai/CFBAI%20Uniform%20 Nutrition%20Criteria%20Fact%20Sheet%20-FINAL.pdf. 4. Strom S (2012, March 12). Pepsi chief shuffles management to

soothe investors. from www.nytimes.com/2012/03/13/business/ pepsico-executives-line-up-behind-ceo.html?adxnnl=1&pagewa nted=all&adxnnlx=1415224365-dLEirjxNfBkNOEP53xjhuw. 5. Zmuda N (2014, February 18). Coca-Cola boosts media

spending as demand slows. adage.com/article/news/coca-cola- boosts-marketing-spend-demand-slows/291747/.

6. Ogden CL, Carroll MD, Kit BK, Flegal KM (2014). Prevalence of childhood and adult obesity in the United States, 2011-2012. JAMA. 311(8), 806-14.

7. Beaulieu, K (2013, Oct 16). MediaPost. PepsiCo’s new marketing mindset. http://www.mediapost.com/publications/article/210263/ pepsicos-new-marketing-mindset.html.

8. Lukovitz, K (2012, February 2). Coke effort encourages African- American teens. http://www.mediapost.com/publications/

article/167017/coke-effort-encourages-african-american-teens.html. 9. O’Loughlin, S (2014, March 12). Cover story: Events that speak

to the Hispanic consumer. http://www.eventmarketer.com/article/ guide-creating-events-speak-hispanic-consumer/.

10. Faw, L (2014, March 7). 7Up goes electronic to court Hispanic consumers. http://www.mediapost.com/publications/ article/220991/7up-goes-electronic-to-court-hispanic-consumers. html.

11. C-Span (2013, July 31). Energy drink marketing strategy. http:// www.c-span.org/video/?314301-1/energy-drink-makers-appear- senate-commerce.

12. American Academy of Pediatrics, Committee on Nutrition and the Council on Sports Medicine and Fitness (2011). Clinical Report – Sports drinks and energy drinks for children and adolescents: Are they appropriate? Pediatrics (127), 1182-1189. 13. Centers for Disease Control and Prevention (2014). Youth Risk

Behavior Surveillance – United States, 2013. www.cdc.gov/ mmwr/pdf/ss/ss6304.pdf.

14. Johnson RK, Appel LJ, Brands M, Howard BV, Lefevre M, Lustig RH, et al. (2009). Dietary sugars intake and cardiovascular health: A scientific statement from the American Heart Association. Journal of the American Heart Association, 120, 1011-1020. 15. United States Department of Agriculture [USDA] (2014). Empty

calories: How many empty calories can I have? Retrieved from http://www.choosemyplate.gov/weight-management-calories/ calories/empty-calories-amount.html.

16. Harris JL, Thompson JM, Schwartz MB, Brownell KD (2011b). Nutrition-related claims on children’s cereals: what do they mean to parents and do they influence willingness to buy? Public Health Nutr. 14(12), 2207-12.

17. Dietz WH (2013). New strategies to improve food marketing to children. Health Affairs. (32) 1652-1658.

18. Schwartz MB (2011). Presentation at the annual meeting of American Public Health Association on October 31. Washington, DC.

19. Institute of Medicine (2007). Nutrition standards for foods in schools: Leading the way toward healthier youth. www.iom.edu/ object.file/Master/42/505/Food%20in%20Schools.pdf.

20. Goldbacher R (2013, Feb 13). Mountain Dew wants to Kickstart your breakfast. USA Today. http://www.usatoday.com/ story/money/business/2013/02/11/mountain-dew-kickstart- pepsico/1908923/.

21. http://www.mountaindew.com/kickstart/#/products.

22. Lapierre MA, Piotrowski JT, Linebarger DL (2012). Background television in the homes of US children. Pediatrics, 2012. 130(5), 839-46.

23. Zmuda N (2014, February 18). Coca-Cola boosts media spending as demand slows. adage.com/article/news/coca-cola- boosts-marketing-spend-demand-slows/291747/.

24. Council of Better Business Bureaus. Children’s Food and Beverage Advertising Initiative. http://www.bbb.org/globalassets/ local-bbbs/council-113/media/cfbai/audience-definitions- aug-2014.pdf.

25. American Academy of Pediatrics (2011, May). Kids Should Not Consume Energy Drinks, and Rarely Need Sports Drinks, Says AAP. www.aap.org/en-us/about-the-aap/aap-press-room/Pages/ Kids-Should-Not-Consume-Energy-Drinks,-and-Rarely-Need- Sports-Drinks,-Says-AAP.aspx#sthash.FsDF6grJ.dpuf. 26. Pomeranz JL, Munsell CR, Harris JL (2013). Energy drinks: An

emerging public health hazard for youth. Journal of Public Health Policy, 14:1-8.

27. American Beverage Association. http://www.ameribev.org/ members/active-members/.

28. American Beverage Association. ABA Guidance for the Responsible Labeling and Marketing of Energy Drinks. http:// www.ameribev.org/files/resources/2014-energy-drinks-guidance- -approved-by-bod-43020.pdf.

29. C-Span (2013, July 31). Energy drink marketing strategy. http:// www.c-span.org/video/?314301-1/energy-drink-makers-appear- senate-commerce.

30. Statista (2014). Number of monthly active Facebook users in the United States and Canada from 1st quarter 2010 to 3rd quarter 2014. http://www.statista.com/statistics/247614/number-of- monthly-active-facebook-users-worldwide/.

31. Statista (2014). Number of monthly active Twitter users in the United States from 1st quarter 2010 to 3rd quarter 2014. http:// www.statista.com/statistics/274564/monthly-active-twitter-users- in-the-united-states/.

32. Pew Research (2013). Teens, social media, and privacy. http:// www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/. 33. CNET (2012). How Instagram became the social network for

tweens. http://www.cnet.com/news/how-instagram-became-the- social-network-for-tweens/.

34. Business Insider (2014). New study shows Snapchat and Instagram beating Twitter among teens and young adults. http:// www.businessinsider.com/instagram-and-snapchat-are-more- popular-than-twitter-among-teens-and-young-adults-sai-2014-3. 35. Marketing Charts (2014). Instagram now tops Twitter,

Facebook as teens’ most important social network. http:// www.marketingcharts.com/online/instagram-now-tops-twitter- facebook-as-teens-most-important-social-network-41924/. 36. Social Baker (2014). http://www.socialbakers.com/all-social-

media-stats/youtube/.

37. University of Montana (2011). SoBA alum Nate Warner provides inside look at Red Bull’s social media and digital marketing initiatives. Available at http://www.business.umt.edu/Soba/ featureStories/redbullmarketing.aspx.

38. Wasserman T (2013, Aug 20). http://mashable.com/2013/08/20/ coke-digital-campaign-results/.

39. Fox Z (2013, Oct 24). 65% of time spent on social networks happens on mobile. http://mashable.com/2013/10/24/content- consumption-desktop-mobile/.

40. Ali M, Blades M, Oates C, Blumberg F (2009). Young children's ability to recognize advertisements in web page designs. British Journal of Developmental Psychology. 27(1) 71-83.

41. Harris JL, Fleming Milici F, Sarda V, Schwartz MB (2012). Food marketing to children: What do parents think? http://www. yaleruddcenter.org/resources/upload/docs/what/reports/Rudd_ Report_Parents_Survey_Food_Marketing_2012.pdf.

42. Ibid.

43. African American Collaborative Obesity Reasearch Network. (2011, January). Impact of sugar-sweetened beverage consumption on black Americans‘ health. http://www.aacorn.org/ uploads/files/AACORNSSBBrief2011.pdf.

44. Salud America! and Bridging the Gap (2013,

September), Sugary drinks and Latino kids. http://www. bridgingthegapresearch.org/_asset/z6x4mo/BTG-Salud- America_Sugary-Drinks-brief_09-30-13.pdf.

45. MediaPost Communications. (2013). PepsiCo focuses on multicultural marketing. Retrieved from http://www.smartbrief. com/10/16/13/pepsico-focuses-multicultural-marketing#. U8ffSr9Uh8F.

46. Goetzl D (2011). Leaders & bleeders: Pitbull up, Glenn Beck down. Retrieved from http://www.mediapost.com/publications/ article/159839/leaders-bleeders-pitbull-up-glenn-beck-down.html. 47. Lukovitz K (2012, February 2). Coke effort encourages African-

American teens. http://www.mediapost.com/publications/

article/167017/coke-effort-encourages-african-american-teens.html. 48. Faw L (2014, March 7). 7Up goes electronic to court Hispanic

consumers. http://www.mediapost.com/publications/

article/220991/7up-goes-electronic-to-court-hispanic-consumers. html.

Most