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2. APROXIMACIÓN AL FENÓMENO DE LA FRANQUICIA 1 Definiciones.

2.4. Comunicación y franquicia.

2.4.1. La comunicación empresarial en el siglo XXI.

This thesis proposes a transborder standard. This proposal requires analysis that

clearly shows how the transborder standard affects private litigation in the

future. The introduction of a transborder standard is merely the first step in the

development of private antitrust law enforcement within the international

188 See Chapter 5, subsection 2.5.

189 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909,926 (D.C.Cir.1984). 190 Ibid.

191 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909,929 (D.C.Cir.1984). 192 Ibid.

193 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909 (D.C.Cir.1984), p.929

cases, but it is important to point at the explanation of p.932,n.73, where the same adjudicating court stated that slight advantages in substantive or procedural law in the foreign court do not signify an actionable evasion of domestic public policy.

194 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909,930 (D.C.Cir.1984). 195 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909,932,n.73 (D.C.Cir.1984).

context.

196

This means that the present thesis cannot predict and provide

solutions to every potential issue that may arise during the course of private

antitrust litigation in the future.

197

One of these issues that would require additional analysis is the nature, purpose

and extent of private antitrust remedy within the international context.

Nevertheless, it is worth mentioning the position of the U.S. courts in relation to

factors that should be taken into consideration in formulating the antitrust

remedy. The statements in pre-Empagran cases that can serve this purpose are

the following: antitrust remedy is formed in existence of competitive conditions

that would be in accordance with the law;

198

antitrust remedy should be an

assurance that there would be no antitrust violation in the future;

199

in

formulating antitrust remedy, the adjudicating court needs to establish how

market conditions may change in the future;

200

non-U.S. courts cannot supersede

the right and obligation of the U.S. courts to decide whether the U.S. Congress

has created a remedy for those injured by trade practices adversely affecting

the U.S.;

201

any victimized person is entitled to a remedy, so the non-U.S.

nationality of the plaintiff or sovereignty do not play a role in deciding who is

entitled to a remedy;

202

it is not relevant that the litigants are of U.S.

nationality,

203

otherwise the fundamental goals of antitrust laws could be

seriously frustrated;

204

U.S. jurisdiction is not supported by every conceivable

repercussion of the action objected to in the U.S.,

205

but only under the

condition that the U.S. market is affected, whether it is interstate commerce

(i.e. within the U.S.) or commerce between the U.S. and a non-U.S. country;

206

only those injuries to U.S. commerce which reflect the anticompetitive effect

196 See Chapter 5.

197 Some of the issue that this thesis will not consider are mentioned in Chapter 6. 198 N.135.

199 See U.S. v. Aluminum Co. of America, 91 F.Supp. 333,346 (S.D.N.Y.1950). 200 Ibid.

201 Laker Airways Ltd. v. Sabena, Belgian World Airlines, 731 F.2d 909,935 (D.C.Cir.1984). 202 Pfizer, Inc. v. Government of India, 434 U.S. 308,320, 98 S.Ct. 584, 54 L.Ed.2d 563 (1978). 203 N.148.

204 N.80.

205 National Bank of Canada v. Interbank Card Ass'n., 666 F.2d 6,8 (2d Cir.1981).

206 Liamuiga Tours, Div. of Caribbean Tourism Consultants, Ltd. v. Travel Impressions, Ltd., 617

either: a.) of the violation or b.) of anticompetitive acts made possible by the

violation, constitute effects sufficient to confer jurisdiction

207

(e.g. acts outside

the U.S. may be essential steps in the course of business consummated outside

the U.S.);

208

the perpetrators’ conduct that gives rise to a claim by a private

party has to be an integral part of commercial activity that has substantial

contact with the U.S.;

209

if U.S. commerce is affected by the conspiracy, subject

matter jurisdiction exists,

210

and if this conspiracy causes antitrust injury to a

private party, this private party has jurisdiction irrespective of whether the

harm felt in the U.S. is the source of the injury to the plaintiff, because treble

damages suits serve a single function, i.e. the protection of U.S. commerce;

211

not all persons or entities injured abroad are precluded from recovering under

U.S. antitrust laws;

212

in a situation where the defendants (of U.S. and non-U.S.

nationality) are found jointly liable, the plaintiff could look to any one

defendant for full satisfaction of the damage award.

213

The statements just listed show that in general, the U.S. courts are not against

adjudicating antitrust remedies to (i.e. compensating) private parties of U.S.

and non-U.S. nationality who suffer antitrust injury outside the U.S. The reasons

why the U.S. courts are willing to adjudicate compensation to private parties

who suffer foreign antitrust injury are the following: a.) the U.S. courts first

have to establish that they have subject matter jurisdiction as anticompetitive

effects are present within the U.S.; b.) adjudicating antitrust remedies is a

consequence of enforcing (applying) U.S. antitrust law to factual situations; c.)

adjudicating antitrust remedies means protecting the goals of U.S. antitrust law.

207 N.205.

208 American Rice, Inc. v. Arkansas Rice Growers Co-op. Ass'n, 701 F.2d 408,414 (5th Cir.1983). 209 Filetech S.A. v. France Telecom, S.A., 212 F.Supp.2d 183,191 (S.D.N.Y. 2001).

210 Den Norske Stats Oljeselskap As v. HeereMac Vof, 241 F.3d 420,439 (5th Cir.2001) (dissenting

opinion).

211 Ibid.

212 Papst Motoren GMbH & Co. KG v. Kanematsu-Goshu (U.S.A.) Inc., 629 F.Supp. 864,868

(S.D.N.Y.1986).

4 The Reasoning in Pre-Empagran Cases that