Charlotte Bosman - Van Gogh Museum
Thanks to the Museum Analytics Action Research Project, we were able to make better reports for the different departments of our organization. Awareness of the importance of online measurement increased within the organization during the project. Currently we are working on a new website. The learnings from the project will be taken into account.
Rob Noordhoek - Museum Rotterdam
The Action Research Project enabled us to better implement change in our approach to online media and understand previous choices by providing various ways to acquire and interpret data. It also introduced us to possibilities and pitfalls through good (and bad) practices. It established an informal network that encourages sharing of knowledge, feedback and learning.
Irene Haan - EYE Filmmuseum
Just when the project started, we were in the middle of defining goals and KPI's for our corporate website. The timing of the project was perfect and made even more clear to us that we needed to define what exactly we wanted to measure (and what not!), draw conclusions and act upon the results.
Astrid Hulsmann - Gemeentemuseum, Den Haag
The project has given us an insight in the possibilities, which at this point, regarding to Google Analytics, is a bit overwhelming. As you know, we're following up on this project now, starting with a small but firm basis. The social media workshop was a lot more familiar and I therefore was able to immediately make a few minor but important adjustments.
Henny van Haelen - Museum voor Communicatie
To us, Museum voor Communicatie, the project has significantly contributed to the ability to collect and analyze the results of our online activity. The program also gave us practical information: what kind of social media posts (should) have better effects than others? It was inspiring to hear how other museums face the same issues and how they handle these issues.
Sanne Geraets - Het Scheepvaartmuseum
The Museum Analytics Action Research Project has given us (Het Scheepvaartmuseum) an insight of the influence of a social media calendar and how to collect and manage the content. Also it has increased our awareness of the need to monitor our online success carefully, and it has increased our knowledge of Google Analytics and how to use and interpret the data.
Christine Gündisch - Museon
Using the insights from the ARP, we are now monitoring the statistics of our various online channels much more intensively. We used the new knowledge for building our new website, which will be live within the next month. When the new site is online, we can monitor the statistics with google analytics from day 1! :-)
Bonny Van Sighem - Centraal Museum
Participating in the Action Research Project gave us new possibilities to use web statistics in order to better reach our visitors, both online and onsite. In the overwhelming possibilities of Google Analytics we now know what works best for us. From 2014 we will use customized reports from GA as a new source for developing museum strategies. The generous sharing of ideas, forms, doubts, methods and statistics by all participants was also very useful and much appreciated.
Robin Holland - Stedelijk Museum Amsterdam
The project contributed to be more aware of measuring the museums' online success. Also management is aware of the importance of online success, and that helped the museum a lot. I can truly say that the online success and monitoring different questions is higher on the museum agenda.
Sander Pieterse - Naturalis Biodiversity Center
The project and workshop helped us to be more aware of the importance of measuring online success. We formed a cross-departmental working group, which focuses on defining goals, improving our web analytics setup, and delegating related tasks.
Radha Pleijsant - Netherlands Institute for Sound and Vision
Measuring online success is higher on the overall agenda of our institute, thanks to the workshops. Moreover, we have a better insight in the questions we need to ask ourselves in order to meet the right objectives. Currently we implement our learnings into a large project called: 'Collection online'.
Sylvia Gentenaar - Kröller-Müller Museum
Before the Action Research Project, we received statistics on our corporate website, project websites and social media but we didn’t know how to interpret them or how to present them to our management team. The project created awareness of the importance of figures and setting up clear objectives, and helped us to find the right tools. Currently, we are working on our first reports.
Anat Harel - Jewish Historical Museum
The Museum Analytics Action Research Project has definitely increased our awareness of the need to monitor our online success carefully, and gave us an insight into what questions should be asked (and can be answered using a variety of online tools).
Erik van Tuijn - Netherlands Institute for Sound and Vision
For both Beeld en Geluid and the Gemeentemuseum, it’s always been my goal to get smarter about serving our online visitors. The Action Research Project has definitely served as a pressure cooker for this. With lot’s of stimulating dialogue between participants and series of solid and useable tips, tricks and formats. And best of all, the project has offered a roadmap that will keep us getting smarter.
Yvette Lardinois - Zeeuws Museum
The project has personally helped me in analyzing the statistics (digital and on-site data). It has also ensured that we can better define the goals we want to pursue, and whether they are realistic as an organization. We plan to use the new acquired knowledge to plan and implement our digital strategy and further develop our digital annual report.
Hannah Goeman Borgesius - Amsterdam Museum
The Action Research Project has placed the importance of measuring our online activities higher on the museum. A number of departments in our organization including the media and participation, marketing & communications and public education departments have began to measure on a regular basis the impact of their activities online. In the next year, we plan to further improve our reports in order to better inform our decisions.