Taula 9 Descriptors de la marca ciutat
3 MÀRQUETING, TERRITORI I CULTURA
3.2 Conceptes bàsics entre màrqueting i cultura
3.2.1 Màrqueting de ciutats, com a concepte de modernitat
Useful Information
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You’ll have to pay motorway tolls to enter Oslo, Bergen, Stavanger and Trondheim.•
Petrol and diesel are readily available. LPG isn’t so widely sold. You can’t buy leaded petrol but you can get Super Leaded (98 Octane). Don’t use diesel from red pumps as this is reserved for farmers and will damage your engine. Petrol in a can is permitted but forbidden on ferries.•
The speed limit is 50kph in built-up areas, 80kph on open roads and 90kph on motorways.•
If you’re caught committing a driving offence, you’ll be given an on-the-spot fi ne.•
The drink driving limit is 20mg of alcohol per 100ml of blood (much less than the UK limit of 80mg per 100ml).•
It’s illegal to use radar detection equipment.•
You must use dipped headlights at all times.•
In mountainous areas, you must give priority to cars coming downhill by reversing into a parking bay. It’s illegal to go off-road.•
Trams have priority.•
You must overtake trams on the right, unless it’s a one-way street.•
Give way to traffi c coming from the right, unless you see road signs showing a yellow diamond.•
Traffi c already on a roundabout has priority.•
Children under 4 cannot travel as a front or rear seat passenger unless seated in a special restraint. Children over 4 must use a special restraint system or a seat belt.NORWAY CONTINUED
EUROPEAN TRAVEL ADVICE
ŠKODA Assistance
Is your ŠKODA less than 3 years old?
All new vehicles supplied by ŠKODA in the UK are
automatically entitled to ŠKODA Assistance, which includes European breakdown cover, for a period of three years from the date of fi rst registration.
Is your ŠKODA between 3 and 5 years old?
ŠKODA Assistance is available for ŠKODA vehicles that are less than 5 years old. Full breakdown cover, including European cover, is available from just £89 for 1 year, or £145 for 2 years. To register simply call 0800 142 2395†.
† Calls may be recorded and / or monitored.
ŠKODA European Travel Accessories
First Aid Kit from £23 Roof rails / bars from £95 High Visibility Vest £6 Bicycle holders from £57.50 Warning Triangle £14 Roof boxes from £209
Spare Bulbs from £10.50 Fire extinguisher £70
Headlamp adjustment available for Octavia and Superb. Prices are recommended retail prices and are correct at time of going to press. Offer may be varied or withdrawn at any time. Please contact your ŠKODA Retailer for further information.
Mandatory Requirements
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A valid UK driving licence – both the photo and paper parts.•
A GB sticker on the back of your car – even if your car has ‘Euro-plates’ (number-plates that show a circle of 12 stars on a blue background).•
Your original motor insurance certifi cate. Third party insurance is compulsory.•
A warning triangle inside the car in case you breakdown.•
Headlamp converters (stickers you put on your headlights when you’re driving on the right, so your lights don’t dazzle motorists coming the other way), or mechanically adjusted headlamps set to neutral.•
The car’s original V5 registration document, even if you’re driving a hire car.•
Spiked tyres are prohibited.You must also:
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Be 18 or over.•
Wear your seatbelt at all times (this applies to everyone in the car).•
Wear a crash helmet if you’re riding a motorcycle.Recommended Items
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Spare bulbs for your car’s external lights.•
A fi re extinguisher. This is compulsory for Polish registered vehicles.•
A fi rst aid kit.•
A Green Card – it’s a useful back-up to your motor insurance documents and shows you’ve got the minimum legal level of cover. If you’d like to fi nd out more, contact your insurance company.Useful Information
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Petrol, diesel and LPG are readily available, along with a lead-replacement additive. Petrol in a can up to 10 litres is permitted, but is forbidden on ferries.•
Speed limits vary across Poland, so check the signposts for maximum speeds.•
If you’re caught committing a driving offence, you’ll be given an on-the-spot fi ne.•
The drink driving limit zero – so there must be no alcohol in your blood when driving.•
You must use dipped headlights during the day.•
Children under age 12 and less than 1.5m tall can’t travel in the car unless they have an appropriate seat restraint. Rear facing child seats are prohibited if the front seat is equipped with air bags.•
If you’re driving in the country watch out for unlit, horse-drawn vehicles.•
You shouldn’t use your horn except in cases of extreme danger.•
It’s illegal to carry or use any radar detection equipment.•
Snow chains may be used in snowy/icy conditions.POLAND
Mandatory Requirements
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A valid UK driving licence – both the photo and paper parts. If you don’t have a photo card licence, you’ll need an International Driving Permit.•
A GB sticker on the back of your car – unless your car has ‘Euro-plates’ (number-plates that show a circle of 12 stars on a blue background).•
Your motor insurance certifi cate, V5 registration document or hire car paperwork, and your MOT certifi cate if your car is over three years old. Third party insurance is compulsory.•
A warning triangle inside the car in case you breakdown.•
Headlamp converters (stickers you put on your headlights when you’re driving on the right, so your lights don’t dazzle motorists coming the other way), or mechanically adjusted headlamps set to neutral.•
A refl ective jacket within easy reach inside the car. You’ll need to wear this if you stop for any reason outside built-up areas, even if you’re just setting up a warning triangle.•
Spare bulbs for your car’s external lights.•
Your passport – police often stop foreign drivers to check ID.•
A yellow ‘90’ disc displayed in the car if you’ve held your licence for less than a year – you can apply for this from the ACP (Automovel de Club Portugal), the Portuguese motoring club.•
If you usually wear glasses or contact lenses, you must carry a spare pair with you in the car.•
Spiked tyres are prohibited. Snow chains may be used if the weather requires it.•
It is illegal to carry bicycles on the back of a passenger car.•
Dipped headlights are compulsory in poor visibility and tunnels.You must also:
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Be 17 or over.•
Make sure everyone in the car wears a seatbelt at all times.•
Wear a crash helmet if you’re riding a motorcycle. Children under 7 may not ride as a passenger.Recommended Items
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A fi re extinguisher.•
A fi rst aid kit.•
A Green Card – it’s a useful back-up to your motor insurance documents and shows you’ve got the minimum legal level of cover. If you’d like to fi nd out more, contact your insurance company.•
A Camping Card International to give you additional proof of identity, third party liability insurance, plus discounts at a wide range of campsites and tourist attractions.PORTUGAL
Useful Information
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You will have to pay tolls for some motorways.•
Petrol (unleaded and lead replacement), diesel and LPG are readily available.•
Petrol in a can is permitted.•
You can pay by credit card at petrol stations but there’s often a €0.50 charge for this.•
The speed limit is 50kph in built-up areas, 90kph on open roads and 120kph on motorways.•
If you’re caught committing a driving offence, you’ll be given an on-the-spot fi ne.•
The drink driving limit is 50mg of alcohol per 100ml of blood – less than the UK limit of 80mg per 100ml.•
It’s illegal to carry any radar detection equipment, whether or not it’s switched on.•
You shouldn’t use your horn at night except in cases of extreme danger.•
Children under age 12 can’t sit in the front. Children under 3 can be seated in a suitable child restraint but the air bag must be turned off if using a rear facing seat.•
If you’re driving on motorways, don’t use the green lanes – they’re reserved for drivers who use the automatic payment system.•
If a driver fl ashes their lights at you, they want you to give way.•
Cars already on roundabouts have right of way.•
Where there’s no tram platform at the side of the road, you must give way to anyone coming off the tram and walking back to the pavement.•
You mustn’t carry a can of petrol in the car at any time.PORTUGAL CONTINUED
Mandatory Requirements
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A valid UK driving licence – both the photo and paper parts. If you don’t have a photo card licence, you’ll need an International Driving Permit.•
A GB sticker on the back of your car – even if your car has ‘Euro-plates’ (number-plates that show a circle of 12 stars on a blue background).•
Your motor insurance certifi cate and V5 registration document or hire car paperwork. Third party insurance is compulsory.•
A warning triangle inside the car in case you breakdown.•
Headlamp converters (stickers you put on your headlights when you’re driving on the right, so your lights don’t dazzle motorists coming the other way), or mechanically adjusted headlamps set to neutral.•
A fi rst aid kit.•
A fi re extinguisher.•
Winter tyres or snow chains if you’re driving in bad wintry weather – spiked tyres are not allowed.•
Dipped headlights during the day are compulsory for Motorcycles.•
Refl ective jacketsYou must also:
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Be 18 or over.•
Make sure everyone in the car wears a seatbelt at all times.•
Wear a crash helmet if you’re riding a motorcycle.Recommended Items
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Spare bulbs for your car’s external lights.•
A Green Card – it’s a useful back-up to your motor insurance documents and shows you’ve got the minimum legal level of cover. If you’d like to fi nd out more, contact your insurance company.ROMANIA
Useful Information
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You’ll need to buy a road tax sticker (Rovineta) – you can get them from petrol stations and post offi ces.•
You’ll have to pay motorways tolls – they’re paid in Euros so make sure you have plenty of change.•
Unleaded petrol, diesel and LPG are readily available. Lead replacement petrol is available. Petrol in a can is permitted but must be empty when leaving Romania.•
Many petrol stations don’t take credit cards, only cash.•
The speed limit is 50kph in built-up areas, 90kph on open roads and 130kph on motorways (10kph less if you’re towing, 20kph less if you’ve held your licence for less than a year).•
The drink driving limit is zero – so there must be no alcohol in your blood when driving.•
You shouldn’t use your horn between 10pm – 6am in built-up areas.•
Children under age 12 can’t sit in the front.•
If you’re taking your own car to Romania and the body is damaged, you should get a police report confi rming the damage when you enter the country – otherwise, police will query this with you when you leave.•
Give way to traffi c coming onto a roundabout.•
Always park on the right hand side of the road, in the same direction as the traffi c.•
Watch out for horse-drawn carts and livestock on the roads, especially at night.•
Romanian police can be very strict, imposing fi nes if you don’t give way at pedestrian crossings, go through a red or amber light or don’t stop at a stop sign. Despite this, local drivers don’t always follow the rules.•
If you’re driving back out of Romania, you’ll have to pay tax on any petrol or diesel in your tank.•
On-the-spot fi nes are given out.•
It is forbidden to drive at night if vehicle lighting faulty.•
It is against the law to drive a dirty car.ROMANIA CONTINUED
Mandatory Requirements
•
A valid UK driving licence – both the photo and paper parts.•
An International Driving Permit.•
A GB sticker on the back of your car – even if your car has ‘Euro-plates’ (number-plates that show a circle of 12 stars on a blue background).•
Your motor insurance certifi cate and V5 registration document or hire car paperwork, plus an International Registration Certifi cate if you’re going outside any English-speaking areas.•
A warning triangle inside the car in case you breakdown.•
Headlamp converters (stickers you put on your headlights when you’re driving on the right, so your lights don’t dazzle motorists coming the other way), or mechanically adjusted headlamps set to neutral.•
A fi rst aid kit.•
A fi re extinguisher.•
Spare bulbs for your car’s external lights.You must also:
•
Be 18 or over.•
Make sure everyone in the car wears a seatbelt at all times.•
Wear a crash helmet if you’re riding a motorcycle.•
Children under 12 are not permitted as passengers.Recommended Items
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Spark plugs, wiper blades, a fan belt and other basic spares.•
A Green Card – it’s a useful back-up to your motor insurance documents and shows you’ve got the minimum legal level of cover. If you’d like to fi nd out more, contact your insurance company.•
Carry the International Certifi cate for Motor Vehicles (ICMV).RUSSIA
Useful Information
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Not all insurers cover driving in the Russian Federation so check before you go. If not, you must take out short-term motor insurance when driving into the country – third party is the minimum level of cover but we recommend you take fully comprehensive.•
The speed limit is 60kph in built-up areas, 90kph on open roads and 110kph on motorways – but if you’ve held your licence for less than two years, you shouldn’t exceed 70kph.•
The drink driving limit is zero – so there must be no alcohol in your blood when driving.•
Petrol (leaded and unleaded) and diesel are readily available. LPG is harder to fi nd.•
It’s wise to keep your tank topped up as there aren’t a great number of petrol stations, especially in rural areas – you can’t bring a can of petrol into the country but once you’re there, you can carry one in the car.•
If you’re caught committing a driving offence, you’ll be given an on-the-spot fi ne.•
You shouldn’t use your horn except in cases of extreme danger.•
It’s illegal to pick up hitchhikers.•
If you’re involved in an accident or your car breaks down, you must contact the police, known as Militia, as well as any breakdown organisation.•
You should always use dipped headlights during the day.•
It’s common for state police to stop drivers and check documents, particularly if your car has foreign plates.•
It’s illegal to drive a dirty car.•
A road tax is payable at the border frontier.•
Children under 12 cannot travel as front seat passengers unless using a seat restraint system appropriate to size.•
Anti - radar equipment is prohibited.•
Spiked tyres and snow chains are permitted.ŠKODA Assistance