MANUAL DEL PROGRAMADOR

Learning aim Key content areas Recommended assessment approach

A Develop a brief for the production of a new media product or service

A1Understanding new digital media products or services A2Research to generate ideas

for a media product or service

A3Enterprise skills for generating ideas A4Writing a brief for the

production of a new media product or service

A research and ideas portfolio of evidence to document the research undertaken and to evidence the generation and application of ideas and enterprise skills.

Additional teacher observation of application of enterprise skills.

Final written brief. B Apply enterprise skills to

plan the production of new media product or service

B1Select product or service for production

B2Pre-production planning B3Enterprise skills portfolio

Statement of intention for product or service production, detailing how it meets the requirements of the brief (written, visual or verbal).

Enterprise skills portfolio (electronic or hard-copy format) to document the planning process and the enterprise skills applied. Verbal, visual or written evidence in the portfolio.

Additional teacher observation of application of enterprise skills.

A finished new media product or a completed media service. C Produce a new digital

media product or service through application of media enterprise skills

C1Production of media product or service

Enterprise skills portfolio (electronic or hard copy format) to document the planning process and the enterprise skills applied. Verbal, visual or written evidence in the portfolio. D Review media enterprise

skills

D1Review end product or service

D2Review of enterprise skills

Additional teacher observation of application of enterprise skills.

Written, verbal or visual review of the product/service and the enterprise skills used

Content

Learning aim A: Develop a brief for the production of a new media product or service A1 Understanding new digital media products or services

 New digital media products, e.g. new app, new website, new podcast.

 New digital media services, or existing media services to a new group, e.g. providing digital training skills to a new group, proving an analogue to digital transfer service to a new client.

 Offering original/unique features.

 Offering new or improved functionality.

A2 Research to generate ideas for a media product or service

 Research to establish who, what, why, where?

 Primary research – focus groups, interviews, questionnaires, networking, e.g. through attending a trade fair.

 Secondary research – internet, trade journals, magazines, newspapers.

 Consumer research:

o needs, wants, desires, preferences o existing media product/service uses.

 Market research:

o existing media products/services

o assessing viability of new media products or services o finding a gap in the market.

A3 Enterprise skills for generating ideas

 Recording application and development of enterprise skills: o visual – mind maps, sketches, drawings, diagrams o verbal - oral recordings

o written - notes, annotations.

 Creative skills for initiating ideas for products or services.

 Working independently.

 Teamwork.

 Applying self-motivation to perform tasks.

 Applying research skills.

 Changing ideas in response to research.

A4 Writing a brief for the production of a new media product or service

 Statement of who, what, why, where?

 Who the target audience for the product/service is.

 Geodemographic/psychographic profile.

 What the requirements for product/service are.

 Functions/performances/aims.

 Why there is a need for the product/service.

 Where the product will be distributed and consumed.

Learning aim B: Apply enterprise skills to plan the production of new media product or service

B1 Select product or service for production

 Adherence to demands of the brief.

 Availability of sufficient financial, technical, human resources.

 Statement of intention. B2 Pre-production planning

 Sourcing materials and content.

 Preparation of materials and content.

 Considerations appropriate to product and sector, e.g. copyright clearances, adherence to regulations.

 Time management, setting deadlines, prioritising tasks.

 Production of drafts, outlines, templates in a format appropriate to product and sector. B3 Enterprise skills portfolio

 Recording application of enterprise skills:

o visual – mind maps, sketches, drawings, diagrams o verbal – oral recordings

o written – notes, annotations.

 Enterprise skills for pre-production planning: o using initiative

o working independently

o applying self-motivation to perform tasks o self-evaluating ability to meet demands o working with others, delegating, compromising

o applying communication, interpersonal, written communication skills o problem solving.

Learning aim C: Produce a new digital media product or service through application of media enterprise skills

C1 Production of media product or service

 Adherence to appropriate production processes for product or service.

 Production techniques.

 Application of suitable techniques to produce product or service.

 Adherence to appropriate codes and conventions for product.

 Adherence to requirements of the brief. C2 Enterprise skills portfolio

 Recording application of enterprise skills:

o visual – mind maps, sketches, drawings, diagrams o verbal – oral recordings

o written – notes, annotations.

 Enterprise skills for production: o problem solving

o working independently, self-motivation, assessing own skills, using own initiative o teamworking skills – negotiation, delegation

o time management, meeting deadlines, prioritising tasks. Learning aim D: Review media enterprise skills

D1 Review end product or service

 Self-review, target audience, users of product or service.

 Fulfilment of original purpose.

 Techniques, processes.

 Practical/technical skills for making product or providing service. D2 Review of enterprise skills

 Visual – drawings, infographics, diagrams.

 Verbal – oral recordings, verbal presentation.

 Written – report, written presentation, annotations.