4.2. Resultados del Diagnóstico por áreas funcionales
4.2.4. Mercadeo
4.2.4.2. Marketing estratégico:
Human Resources Administration (HRA)
Back to Work (B2W)
Back to Work (B2W) is an employment program through which HRA vendors assist cash assistance applicants, cash assistance recipients, and non-custodial parents in finding employment. Vendors work with individuals from the time they interface with HRA through job placement services and retention. To help individuals find and keep jobs, vendors provide assessment, resume and interview preparation, job readiness training, job placement services, clothing referrals, financial empowerment, contextualized
literacy and HSE preparation, and career counseling and advancement services. Cash Assistance
CA Applicants, Non-CA (non-custodial parents), Non-CA (SNAP)
Paid: Assessment, Timekeeping and Attendance, 30-day job placement, 30-day job retention for CA recipients, 180-day job retention for CA recipients, 30-day non-return rate to CA for applicants, 180-day non-return rate to CA for applicants, CA applicant strategic goal rate, CA recipient strategic goal rate
Total Served: 82,242 Basic Education: 1,673 English Language Learning: 201 Occupational Skills Training: 1,250
Work Experience Program:
36,030
$57,254,139.00
Support Through Employment Program (STEP)
The Support Through Employment Program (STEP) provides employment services to non-custodial parents (NCPs) who cannot make child support payments because they are unemployed or underemployed. STEP participants are referred to the program by family court and receive job skills training and job search assistance. The goal is to help NCPs find employment so they can financially support their children.
Measured: HSE completions, Pre- and post-test
scores $950,861.00
Work Experience Program (WEP) (not including WeCARE and CARE WEP)
The Work Experience Program (WEP) provides cash assistance recipients an opportunity to gain valuable job skills through a WEP work assignment. Work assignments are divided into three categories: 1) office services, 2) maintenance services, and 3) human/community services. The work assignment hours depend on the household’s cash assistance budget and other approved activities the participant is engaged in.
Most cash assistance recipients who participate in WEP also receive employment services (e.g., soft skills training, resume development, job placement services, etc.) through HRA’s Back to Work Program. WEP has operated since 1999, with City agencies and nonprofit organizations serving as the sponsoring organizations.
CA recipients Measured: CA clients enrolled $960,000.00
Training Assessment Group (TAG)
The Training Assessment Group (TAG) provides services to HRA participants who are currently enrolled in approved training/education. TAG ensures that training/education is an approved activity for clients.
Additionally, TAG monitors the participants’ performance and attendance in training/education, provides debt counseling and referrals, and maintains a list of available training providers (CUNY, private colleges, proprietary schools, nonprofits) for selection by clients.
CA recipients who self-enroll into training
Measured: CA clients approved for training, CA clients completing training-self-report, CA clients
receiving credential-self-report Total Served: 11,572
$-College and Related Experience Work Experience Program (CARE WEP)
The College and Related Experience Work Experience Program (CARE WEP) develops and supervises work assignments for cash assistance recipients who are enrolled in academic programs at CUNY colleges and other academic and training organizations. The work assignments are based at CUNY campuses or off-campus sites such as nonprofit organizations. Assignments are geared toward promoting academic continuity while simultaneously ensuring that participants are meeting their work requirements. CARE WEP designs assignments that will enhance students’ educational experiences and help prepare them for employment in their field of study.
CA recipients who self-enrolled into training Paid: Program Mid-point, Program exit,
Employment Event Referrals, Job Placement Total Served: 3,237
Internships: 3,237 $1,132,000.00
Wellness,
The Wellness, Comprehensive Assessment Rehabilitation and Employment (WeCARE) program addresses the needs of cash assistance clients with medical and/or mental health barriers to employment by providing customized assistance and services to help clients achieve their highest levels of self-sufficiency. The WeCARE program is available by referral only. Based on the outcome of a comprehensive assessment, a case manager works with an individual client to develop a customized plan that connects him or her to a range of appropriate services. Depending on the assessment, a client may:
obtain treatment to improve their health conditions and progress toward wellness;
be given specialized employment services including a work setting that accommodates their limitations;
receive assistance with legal or family problems; or assistance applying for disability benefits.
CA Recipients with medical and/ or mental health barriers to employment
Paid: Assessment, Wellness plan, Diagnostic Vocational Evaluation, Individual Plan for Employment, 30-day job placement, 30-day job retention, 180-day job retention, Award for Federal Disability Benefits
Total Served: 46,697 Work Experience Program:
4,500
$61,922,000.00
Funding Agency Program Name Program Summary Populations Served Tracked Outcomes FY14 Service Level* FY14 Funding Level**
Parent Support Program (Office of Child Support Enforcement program)
The Parent Support Program is a partnership between Office of Child Support Enforcement Program (OCSE, the New York State Family Court and the Center for Court Innovation. This initiative serves low income Non Custodial Parents (NCP) who have been summoned to the Brooklyn Family Court for violation of their child support orders. These NCPs are connected to employment, mediation, and other services designed to address their specific needs. The program uses proven problem-solving court principles to hold participants accountable through rigorous compliance monitoring and regular court hearings. They must attend frequent compliance hearings, maintain employment, and make child support payments to avoid court imposed legal penalties and to graduate.
Non-custodial parents who have child support
violation petitions Measured: appointments, compliance,
Employment, Wages, Graduation Total Served: 80
$-ITA Vouchers
Individual Training Account vouchers provide clients with the opportunity to participate in vocational training (recommended through an HRA-contracted provider) approved and paid for by HRA. Please note that HRA is approving ITAs in limited circumstances, as the agency is re-evaluating use of the vouchers to maximize their effectiveness.
CA recipients Paid: Completion of set amounts of training,
Training completion
Total Served: 155 Occupational Skills
Business Link Employer Incentives Plus (EIP)
Employer Incentive Plus (EIP) is a three-month wage subsidy program, administered by Business Link. The goal of EIP is to help qualified candidates maintain employment and to achieve self sufficiency.
Business Link’s Job Developers and Account Managers connect participants to employers. The program offers $600 reimbursement per month for total maximum of $1800 per hire. The funds may be used by employers to offset initial hiring and training costs.
CA recipients Measured: Enrollment in subsidized job,
Completion of subsidy
Total Served: 540 Subsidized Transitional Employment: 540
$-Business Link Shelter Exit Transitional (SET) Jobs Program
The SET Wage Subsidy program is a two-phase subsidy program for clients living in DHS homeless shelters. The program offers 100% wage reimbursement to employers for the first 6 weeks (Phase 1), followed by 80% reimbursement for the remaining 13 weeks (Phase 2). Requires a minimum wage of
$8.50 per hour. The candidate must work a minimum of 30 hours per week. The ultimate goal for client is to move out of shelter and into unsubsidized work.
Department of Homeless services Shelter residents
Measured: Enrollment in subsidized job, Completion of subsidized job, Transition to unsubsidized employment, move to non-shelter residence
Total Served: 435 Subsidized Transitional Employment: 59
$1,656,000.00
Business Link Contractor Hiring
HRA has contracts with different companies and organizations. All contracting entities are required to hire one (1) cash assistance recipient for every $250,000 of annualized contract value with the City of New York. Business Link provides assistance to those organizations who have a contractor hiring requirement and would like assistance by screening potential candidates for job openings and sending appropriate candidates to businesses based on their hiring needs.
CA Recipients Measured: Employer hires for companies with
HRA contracts of $250k per year and higher Total Served: 546
$-Business Link Other Unsubsidized Jobs
NYC Business Link provides free job placement to cash assistance, food stamp, housing and other low-income individuals in New York City. Clients select from positions advertised in various industries candidates can select, and then attend one of our pre-screening orientation sessions. We invite candidates to come to our office to review current job opportunities.
CA and SNAP recipients
Walk-ins not receiving either CA or SNAP Measured: Job placement Total Served: 431
$-Subsidized Employment Programs (SJ2) Transitional Jobs
Subsidized Employment Programs provide cash assistance recipients with subsidized work experience in a variety of private sector occupations. Business Link provides recruitment and placement services for employers, and employers are reimbursed for wages up to $10 per hour for full-time work.
CA recipients Measured: Clients enrolled
Total Served: 47 Subsidized Transitional Employment: 47
$346,159.00
Subsidized Employment Programs (SJ2) Health Care Jobs
Total Served: 41 Subsidized Transitional Employment: 41
$421,364.00
Subsidized Employment Programs (SJ2) Green Jobs
Total Served: 17 Subsidized Transitional Employment: 17
$146,720.00
Funding Agency Program Name Program Summary Populations Served Tracked Outcomes FY14 Service Level* FY14 Funding
Perfect Opportunity for Individual Skills and Educational Development (POISED)
Launched in 1999, Perfect Opportunity for Individual Skills and Educational Development (POISED) offers participants a range of education and employment services, such as health and parenting classes, career planning and counseling, job search and placement, transportation assistance, and academic and computer training. The program serves women on cash assistance who are less than eight months pregnant and/or have a child at least 13 weeks of age but under the age of three. The services available to participants include in-home case management services, educational skills, training/classes, and parenting instruction for pregnant women exempt from work participation requirements.
CA recipients who are women less than eight months pregnant and/or have child(ren) up to three years old
Paid: 30-day retention, 180-day retention
Total Served: 1,771 $2,800,000.00 Measured: Enrollment, Initial Job Placement
College Opportunity to Prepare for Employment (COPE)
COPE is a program within the CUNY system that provides job placement and supportive services to cash assistance recipients or former recipients who are enrolled in college and progressing towards approved occupational degrees or certificates. Services provided through COPE include tutoring and counseling.
CA and SNAP recipients in college
Paid: 30-day job placement, 30-day retention for CA recipients, 180-day job retention for CA recipients, 2nd Job/Increase Earnings, 30-day job retention for Non - TANF, 180-day retention for Non-TANF
Total Served: 2,594 $2,700,367.00
Graduation Success Initiative (GSI)
An arm of COPE which supports matriculated CUNY participants who have between 30 and 45 credits upon enrollment in an effort to promote their retention and improve their prospects of graduating within one year. GSI provides special services, including but not limited to tutoring, seminars, and academic skills workshops.
CA and SNAP recipients in college Measured: Clients enrolled, graduation rates Total Served: 169 $1,726,057.00
Human
POP is a transitional employment program. In addition to maintaining high-quality parks and playgrounds throughout the city, trainees receive employment services, classroom training, and career counseling.
Participants receive intensive skills training in one of five areas: security, custodial, clerical, handyman/
fix-it, and horticulture. Training is supplemented by classroom workshops in computer literacy, graffiti removal, plant identification, pest control, basic electrical and plumbing skills, floor care, and sheet rock installation. POP participants have the opportunity to attend weekly on-site classes in basic education, HSE preparation, and English for Speakers of Other Languages. Participants can also receive licensing and certification in the following: regular and commercial driver training, NYS Eight-Hour Security pre-assignment, First Aid, and CPR.
CA recipients Paid: Job Placement, 30-day job retention,
180-day job retention, 90-day paid retention
Total Served: 4,295 Subsidized Transitional Employment: 4,295
$40,678,537.00
Parks Training Programs (PLUS & ED HORT)
POP Plus is a transitional employment program for young adults ages 18-24 that includes intensive counseling, case management, and a mentoring component.
POP Ed-Hort is designed to prepare trainees for careers in the horticultural field. The program combines adult education, driver training, and horticulture education with on-the-job training.
CA recipients Paid: Job Placement, 30-day job retention,
180-day job retention, 90-day paid retention
Total Served: 115 Occupational Skills
[not funded after FY2014]
The LEAP Program connects associate and certificate candidates to employer paid internships in growing, in-demand occupations. LEAP combines classroom training and paid work experience through internships to help middle-skill students gain appropriate skills and access to better paying jobs in the knowledge economy. Participants will be placed in relevant, paid internships, receive contextualized soft-skills training in the classroom, and receive career counseling and support during and post-internship with the program culminating in job placement.
Students in Associate and Certificate programs in information technology and early childhood education
Paid: training completion; placed in internships;
completed internships; placed in jobs
Total Served: 132
Internships: 91 $630,344.00
Measured: post-program career services; referred for interview / job; post- and pre-program wages
DigitalWork NYC [not funded after FY2014]
DigitalWork NYC targets young adults who are neither in school nor working. It combines training with paid work experience through online work. Participants will complete digital tasks (e.g., transcription, image tagging) while they obtain nationally-recognized certifications, build a resume, and gain employment history in the digital space. The programs help participants create a pathway toward technology jobs. Program participants will receive computer training certifications in Microsoft Office or Adobe Photoshop. Participants will also “earn while they learn” completing online tasks under guidance and instruction in the classroom. The online work tasks are large work orders from technology-based companies like Ebay, Overstock, and Facebook that are broken down into smaller tasks. Upon program completion, participants receive career counseling and support toward one of three program pathways including jobs, internships, or additional education/training.
Disconnected youth between the ages of 16 and 26 who are neither in school nor working
Paid: participants completing training, participants reaching online work completion goals (40 hours of online work), participants obtaining a paid internship, job or entering additional education or
training Total Served: 226
Occupational Skills Training: 226 Internships: 6
$895,669.13 Measured: participants enrolled, participants
completing training, amount of online work completed by participant, participants obtaining a job, internship or enrolled in additional education or training
Funding Agency Program Name Program Summary Populations Served Tracked Outcomes FY14 Service Level* FY14 Funding
Department of Sanitation Subsidized Jobs
The Job Training Participant program (JTP) is a six-month temporary paid employment and job search activities program. It is HRA Grant Diversion program. Participants work 40 hours a week—four days at the worksite and one day a week in-house job search training where they learn, effective job searching, resume and cover letter writing, interviewing skills, completing job applications, and keeping a job. JTP participants are assigned to perform custodial duties at Department Of Sanitation garages citywide. The DSNY JTP pool is generated from HRA’s Work Experience Program. They must be receiving public assistance and meet grant diversion eligibility criteria.
CA recipients Measured: Clients enrolled
Total Served: 117 Subsidized Transitional
Employment: 117 $1,462,762.00
Center for
WorkAdvance seeks to boost the earnings of unemployed and low-wage working adults by helping them obtain quality jobs in targeted sectors with opportunities for career growth. It prepares, trains, and places unemployed and low-wage workers in good quality jobs with established career tracks. After placement, the program continues to assist participants advance in their chosen careers. Providers target a specific industry that is projected to have substantial job opportunities. Participants receive job training and work readiness preparation tailored to their needs. The provider then works with the participants and with employer partners to help the participants secure placements in quality jobs. Providers continue to work with participants to help them retain their jobs and advance in their careers. The program takes a dual customer approach by helping both jobseekers and businesses that need assistance meeting their human resource needs.
Unemployed workers, employed workers earning less than $15/hr or with a family income under 200% of the federal poverty line
Measured: Job Placement, Credential Attainment, Advancement (wage or hours increase of 5% or greater)
Total Served: 448 Occupational Skills
Training: 186 $1,277,802.75
Jobs-Plus (Social Innovation Fund) [funded FY2012-FY2016]
The program is designed to increase the level of earnings and employment among residents of public housing by saturating targeted developments with job and career support, community building, and rent incentives. Jobs-Plus is serving public housing residents at selected developments in two cities through the Social Innovation Fund—New York City and San Antonio. The model has three key components. First, participants are connected with on-site employment-related services such as job search assistance, HSE courses, vocational training, and more. Second, the housing authorities participating in Jobs-Plus offer residents rent-based work incentives, such as a temporary rent freeze when a resident begins working.
These incentives help residents take full advantage of current federal rules that, in some situations, allow increased earnings to be disregarded in calculating rent levels. Finally, the program staff members recruit, train, and supervise a small cadre of residents as ‘community coaches’ who conduct community outreach and coordinate neighbor-to-neighbor work supports.
Residents of targeted public housing developments
Measured: Job placement , advancement, obtaining Earned Income Disregard (rent incentive), financial empowerment (debt reduction, savings increase, etc) -- payment not tied to outcomes
Total Served: 766 $1,103,703.25
Construction Works [not funded after FY2014]
Construction Works provides private grants through the Mayor’s Fund to prepare and place individuals into construction and related rebuilding jobs. Grantees are expected to develop strong connections to construction firms and identify openings for construction-related employment. Providers will also recruit and train job seekers, including providing soft-skills, OSHA and other occupational training as necessary to ensure that participants are adequately prepared to enter targeted jobs. Service providers will work with employers in construction and related firms to obtain labor market intelligence that will offer providers and the City with a better understanding of the types of jobs available, requirements, and types of firms seeking labor.
Low-wage individuals, women, formerly incarcerated
Measured: Job Placement, Training and Certification
Total Served: 450 Occupational Skills
Training: 450 $750,000.00
Center for
Work Progress Program (WPP)
WPP is a subsidized wage program designed to complement existing youth services programs by providing participating low-income young adults with work experience. Community-based organizations serve participating young people with subsidized job placement and wraparound services; the participants’ wages are reimbursed to the CBO through WPP. Jobs typically do not exceed 20 hours per week, and/or can last from one to three months. The subsidized jobs should contribute to career exploration, meet a community need, and help young people develop their technical skills.
Low-income youth (16-24), focus on disconnected youth and NYCHA residences
Measured: Enrollment in sub. Job, Completion of sub. Job, Enrollment in education or unsub. Job
Total Served: 912 Subsidized Transitional Employment: 912
$1,295,770.00
NYC Recovers
NYC Recovers is a sub-program of Work Progress Program, acting as a subsidized wage program designed to support the rebuilding efforts in Sandy-affected neighborhoods of Brooklyn, the Bronx, Manhattan, Queens, and Staten Island. This program reimburses wages paid to residents ages 16 and above who are either placed in employment opportunities that help with Hurricane Sandy recovery efforts or come from a Sandy-affected neighborhood. Participants are placed in appropriate jobs through CBOs who also provide wraparound services. The work experience should provide valuable job skills that can aid participants in obtaining unsubsidized employment after the subsidy period.
NYC Recovers is a sub-program of Work Progress Program, acting as a subsidized wage program designed to support the rebuilding efforts in Sandy-affected neighborhoods of Brooklyn, the Bronx, Manhattan, Queens, and Staten Island. This program reimburses wages paid to residents ages 16 and above who are either placed in employment opportunities that help with Hurricane Sandy recovery efforts or come from a Sandy-affected neighborhood. Participants are placed in appropriate jobs through CBOs who also provide wraparound services. The work experience should provide valuable job skills that can aid participants in obtaining unsubsidized employment after the subsidy period.