MEDIDAS ESTATALES DE PROTECCIÓN DE LOS CETÁCEOS

The latest addition made in search engine optimization techniques is YouTube optimization. Yes, you read right; YouTube optimization has emerged as one of the latest SEO techniques which has taken the SEO world with a stride. But instead of YouTube optimization it is

known video search optimization. Earlier this technique was discarded by many SEO’s as they thought it wasn’t too effective and not catchy with the audience. However, they are now

proved wrong as the majority of SEO’s use YouTube optimization techniques for getting top ranking.

Just a few years go, optimizing any website wasn’t a tough task and with little yet precise Meta information anyone was capable enough to get top ranking. But now this scenario has changed and if you are going for optimizing your videos, you ought to have a concrete strategy to have an advantage over your competition.

Everyone knows that video is the best and coolest medium. It scores well over any other medium whether it is print, audio or at times web. However, you need to be smart and intelligent enough when going video optimizing as only then it will put you at a significant advantage over those that aren't. It takes some time if you are going to do video or YouTube optimization and prior to that you need to have a plan to solve your purpose. For that you need to know the answer to the following questions:

1. What kind of video you want to make? 2. What will be the purpose of that video? 3. Where will you submit that video?

4. What exact information do you need and want to convey?

If you are able to answer these questions then your success is guaranteed and you can save time and money. Ones you get the answers to these questions the next task is to create an accurate Meta toolkit. A Meta toolkit is very important in video optimization and it this gives you a picture stating out on how big your video will be by identifying the exact keywords and

also the format used. All these points play an important role in video search engine

optimization. Video Meta information carries targeted keywords and phrases. Makes sure the keywords you choose will be eloquent of the content in the video.

Apart from that, the drafted Meta information should also be included during the video encoding. Moreover, don’t forget to incorporate the video’s genre, copyright information, description, keywords and title in the Meta information. Ones the video is shot, your next task in hands is deciding what price tag to attach with the video and how publishers should charge? There are various websites offering video submission but some of the more popular ones are:

Singing Fish: First in the list is Singing Fish which allows publishers to submit their site URL

and video directly. They also provide you the option of keeping all site media elements in a single directory of your website.

Google Video: Next to lead is Google Video. Google video has gained popularity in a very

short time. Herein users can easily upload their videos via website submission form or through a downloadable desktop tool. Ones this is done the publisher can add or update Meta and content information for each video. For your convenience there is a Google dashboard which includes a tab for reporting what people are interested in and what video they’re not watching.

YouTube: Last but not the least is YouTube. YouTube is one of the most popular websites

offering video submissions. YouTube generally converts video to a set format which is why it’s advisable to shoot videos at good quality. Apart from that, it allows users to include a series of basic Meta information like title, description, tags, language and video category.

With the increased popularity of video many websites are popping up to offer video

submission and this directly boosting the video optimization technique. Hence this is the time to jump into this fledgling market and stay ahead of your competitors.

Digg.com

Digg is a community based and user driven social content website launched in November 2004. Initially, Digg was started as an experiment but soon became a rage among people as they got a new way to promote their website. Digg is a completely user driven website

User popularly uses the term digg and bury while browsing the content. Digg means the content is very good and is appreciated by the user. However, if the content isn’t good then it will be tagged with the term bury. Which means it isn’t compelling and should be removed. Moreover, you can even Digg and bury comments you like or dislike. Digg also allows you to track your friends' or colleagues’ activity throughout the website and herein you can even share a video or news story with a friend or user.

If your story or content rocks or is appreciated it is bound to receive many Diggs. More diggs means you will be promoted to the front page for the millions of visitors to see. Digg.com primarily lays more emphasis on technology and science articles and it also combines democratic editorial control, and syndication with a form of non-hierarchical, social bookmarking and blogging.

Advantages of Digg.com:

Digg.com provides various benefits to a website and few of the important ones are as followed:

• All the articles, news stories and write ups carry the links to websites. This means more diggs will give you good and quality back links. And these back links will finally boost your search engine ranking.

• Comments given by users help you in understanding the needs and requirements of users and you can adjust your future content and articles according to that.

• Anyone appreciating your article, news story or write up is bound to visit your website and if you are providing what that user is looking for then it will automatically increase your website’s popularity.

• The biggest advantage attached with Digg is that all the content posted on the website is free to access. But you are ought to get yourself registered to the website for certain elements, such as promoting or "digging" stories, submitting stories and commenting on stories.

Disadvantages of Digg.com

Lately Digg was under criticism in the media and in the blogosphere, for various valid reasons. Few of those reasons are as follow:

• Many complaints were filed which usually centered on the website's form of user- moderation.

• Many users felt that few users have too much control over content and this allows sensationalism and misinformation to thrive.

• Former and current users expressed their indignation that the website's operators exercise too much control over which articles appear on the front page.

• According to experts, Digg often uses to incite many Internet users into vigilantism. This vigilantism has resulted in action both online and offline. Recently many members have apparently in acts of vigilante justice and flooded Internet websites and businesses with DDoS attacks in response to stories posted by single users.

Categories available in Digg.com

Prior to submitting any content to Digg.com make sure it’s original and complies with the set rules and regulations. Herein author can submit original articles, news stories in sixteen different categories such as:

Deals, Gaming, Links, Mods, Music, Robots, Security, Technology, Apple, Design, Hardware, Linux/Unix, Movies, Programming, Science, Software.

Being a user driven and user friendly website, Digg.com also allows users to remove posts which are duplicates in nature, spam, wrong topic, inaccurate and even offensive story submissions. Recently, on June 26, 2006 Digg.com released Digg 3.0 in which categories were divided into 6 containers such as Technology, Science, World & Business, Video, Entertainment, Gaming, with many sub-categories.

Despite being under the criticism, Digg is still one of the favorites for reading and browsing articles and news stories.