MEJORA DEL PROCESO DE INSPECCIÓN

(straightforward version)

Purpose

• To begin communications with a prospective new customer

Alternative Purposes

• To introduce oneself to a prospective customer through a mutual acquaintance

• To offer a prospective customer a special offer

• To introduce one’s company to a prospective customer with marketing

collateral materials

March 12, 2008 Conrad Grant Chief Financial Officer Jamison International 542 State St. N.W., Suite 5300 San Jose, CA 90990 Dear Mr. Grant:

Let me introduce myself and my company, Payroll Plus, to you and outline how we can help you save money and time processing your payroll.

Payroll Plus has the size and scope necessary to provide Jamison International with the expertise and resources to meet federal, state and local payroll regulations. Like Jamison International, we have offices across the United States and clients in nearly every state, and we customize our products and services for each client.

No matter how complex your specific payroll needs, including employee withholding, information accessibility, or state-by-state or office-by-office customization, Payroll Plus can meet those needs. Our state-of-the-art, easy-to-use Web-based technology allows you to access and update your payroll information with ease. We also guarantee our services 100 percent and accept liability for any payroll-related penalties that may arise.

There are many other benefits to using Payroll Plus that I would like to discuss with you personally. I will call you during the week of March 24 to inquire about your specific payroll needs and whether your current service is meeting those needs. I look forward to speaking with you soon.

Sincerely,

Heidi Schiffle Western Sales Manager

Dear Mr. Grant:

Let me introduce myself and my company, Payroll Plus. We offer expert payroll services and tailor our services to the individual needs of each client. Jamison International could benefit from:

• our national size and scope, which provides the expertise your company needs to meet federal, state and local payroll regulations;

• customized employee withholding or state-by-state and office-by-office customization and more;

• state-of-the-art, easy-to-use Web-based technology, which allows you to access and update your payroll information; and • the peace of mind we offer by guaranteeing our services 100 percent. We also accept liability for any payroll-related penalties

that may arise.

There are many other benefits to using Payroll Plus. I will give you a call to talk about your specific payroll needs and whether your current service is meeting those needs. I look forward to speaking with you soon.

<e-mail signature, including name, title, company and contact information> If you were referred to the

prospective customer: Alice Baum, your former accounting manager, suggested I contact you about replacing your current payroll service with our firm, Payroll Plus. We have the size and scope …

E-Mail

If you are sending a brochure or catalog: The enclosed brochure outlines these and other benefits and includes customer testimonials and success stories. I will give you a call …

If you are offering a special deal to the prospective customer:

I would like to offer you and your accounting staff the opportunity to take advantage of the expertise at Payroll Plus. You can begin benefiting from our experience right away by attending a free, 1-hour, in-house seminar on how the new federal tax laws will impact payroll and other aspects of business accounting. I will call you during the week of March 24 to discuss scheduling the seminar at your convenience. I look forward to speaking with you soon.

www.socrates.com

Essential Business Letters: 1500 Ways to Say It Right

146

Cold-Call Letter Introducing Salesperson/Company to New Prospect

(hard-sell version)

Purpose

• To begin communications with a new prospective customer

Alternative Purposes

• To introduce oneself to a prospective customer through a mutual acquaintance

• To offer a prospective customer a special offer

• To introduce one’s company to a prospective customer with marketing

collateral materials

March 12, 2008 Conrad Grant Chief Financial Officer Jamison International 542 State St. N.W., Suite 5300 San Jose, CA 90990 Dear Mr. Grant:

When it comes to your payroll service, what are you getting for your monthly fees? Does your service accept responsibility for its mistakes by paying any necessary penalties? Do they customize their services for you office by office or state by state? Can your employees check their pay stubs online at their convenience?

Payroll Plus will do all of this and more for Jamison International. Like your organization, we have offices across the United States and clients in nearly every state. Our size and scope gives Payroll Plus the expertise your company needs to meet federal, state and local payroll regulations. We also have the resources to tailor our products and services for each client. Our state-of-the-art Web-based technology allows approved members of your accounting team to access and update payroll information with a click of the mouse. We guarantee the security of your information, both within our walls and on the Internet.

I am confident that Payroll Plus can improve on the quality and features of your current payroll service. I will call you shortly to talk about your specific payroll needs and discuss how we can meet, and even exceed, those needs. I look forward to speaking with you soon. Sincerely,

Heidi Schiffle Western Sales Manager

Dear Mr. Grant:

When it comes to your payroll service, what are you getting for your monthly fees? Does your service accept responsibility for its mistakes by paying any necessary penalties? Will they customize their services for you office by office or state by state? Can your employees check their pay stubs online at their convenience?

Payroll Plus is a national company with clients in nearly every state. Our size and scope gives us the expertise your company needs, whether it is meeting federal, state and local payroll regulations or providing the level of security you require for your sensitive information.

I am confident that Payroll Plus can improve on the quality and features of your current payroll service. I will call you shortly to discuss your specific payroll needs. I look forward to speaking with you soon.

<e-mail signature, including name, title, company and contact information>

E-Mail

If you were referred to the prospective customer: Alice Baum, your former accounting manager, mentioned that you are using CHEX Inc. for your payroll services and that you are satisfied with their services. But I would like to ask you to consider this: How much are you getting for your monthly fees?

If you are sending a brochure or catalog: I am sure Payroll Plus can improve on the quality and features of your current payroll service. Take a look at the enclosed brochure to find out more about the value-added features we offer. I will give you a call …

If you are offering a special deal to the prospective customer:

You can start by taking advantage of the knowledge base at Payroll Plus. We are offering a free, 1-hour, in-house seminar on how the new federal tax laws will impact payroll and other aspects of business accounting. I will give you a call during the week of March 24 to discuss scheduling the seminar at your convenience.

www.socrates.com

Essential Sales Letters

147