and Self-Esteem Following Consumer Rejection 713
Hamed Aghakhani, University of Manitoba, Canada Kelley Main, University of Manitoba, Canada Fang Wan, University of Manitoba, Canada
Moral dynamics in consumer behavior – the moderating effect of ethical frameworks 714
Gert Cornelissen, Universitat Pompeu Fabra, Spain Michael Bashshur, Universitat Pompeu Fabra, Spain Julian Rode, Universidad Autónoma de Barcelona, Spain Marc Le Menestrel, Universitat Pompeu Fabra, Spain
Status-relevant cues and conspicuous consumption – the moderating role of prenatal androgen exposure 715
Xavier Palacios, Universitat Pompeu Fabra, Spain Gert Cornelissen, Universitat Pompeu Fabra, Spain
Multicomponent Bundle Pricing: Partitioned or Consolidated Presentation? 717
Marit Gundersen Engeset, Buskerud University College, Norway Birger Opstad, Buskerud University College, Norway
Affect Evaluation or Regulation in Visual Art Consumption?
The Influence of Pure and Mixed Emotions 718
Jianping Liang, Sun Yat-sen University, China Zengxiang Chen, Ph.D., Nankai University, China
With a Little Help from my Friends: Friends Reduce
Excessive Consumption by Promoting Self-Control 719
Eline L.E. de Vries, University of Groningen Debra Trampe, University of Groningen Bob M. Fennis, University of Groningen
Mere Exposure Effect in Sponsorship?
A Field Investigation Involving a Highly Familiar Brand 720
Jean-Luc Herrmann, Université Paul Verlaine-Metz, CEREFIGE, France Mathieu Kacha, Université Paul Verlaine-Metz, CEREFIGE, France Björn Walliser, Université de Nancy, CEREFIGE, France
Jonathan Dedonder, Université Catholique de Louvain, Belgium Olivier Corneille, Université Catholique de Louvain, Belgium
Is More Always Better?
Examining the Effects of Highly Attentive Service 722
Hean Tat Keh, Beijing University, China Maggie Wenjing Liu, Tsinghua University, China Lijun Zhang, Beijing University, China
Humorous Complaining 724
Christina Kan, University of Colorado, USA Caleb Warren, Bocconi University, Italy A. Peter McGraw, University of Colorado, USA
In the Aftermath of an Earthquake: The Interactive Role of
Self-construal and Victim Group-Status in Charitable Behavior 725
Rod Duclos, Hong KongThe Hong Kong University of Science & Technology, Hong Kong Alixandra Barasch, Wharton, University of Pennsylvania, USA
Advances in Consumer Research (Volume 39) / xli
The Endowment Effect: Deciding for Oneself versus Deciding for Others 727
Shih-Chieh Chuang, National Chung Cheng University, Taiwan Yin-Hui Cheng, National Taichung University, Taiwan Sui-Min Wang, National Chung Cheng University, Taiwan
Kuo-shu Hwang, National Yunlin University of Science and Technology, Taiwan
How to Motivate People: The Influence of Perceived Goal Progress on Construal Level 728
Jooyoung Park, University of Iowa, USA William M. Hedgcock, University of Iowa, USA
Do People Spend More in a Crowded Store?
A Field Experiment on Control Deprivation and Compensatory Spending 729
Charlene Chen, Columbia University, USA Leonard Lee, Columbia University, USA Andy Yap, Columbia University, USA
Should Santa Still Wear Red? Investigating the Effects of Color
on Impulsive Buying Behavior 730
Liangyan Wang, Antai Management School, Shanghai Jiao Tong University, China
Dante M. Pirouz, The Richard Ivey School of Business,University of Western Ontario, Canada Xinan Zhang, Antai Management School, Shanghai Jiao Tong University
The Influence of Framing and Processing Fluency on the Estimates of Conjunctive Events 731
Ahmad Daryanto, Lancaster University, UK Peter Hampson, Northumbria University, UK
Why Retail Therapy Works: It is Choice, Not Acquisition,
That Primarily Alleviates Sadness 732
Beatriz Pereira, University of Michigan, USA Scott Rick, University of Michigan, USA
No Good Deed Goes Unpunished:
Citing Sources in Print Advertisement Claims 734
Catherine Armstrong Soule, University of Oregon, USA Leslie Koppenhafer, University of Oregon, USA
Green Consumption and Materialism among Young Consumers 735
Liyanage Perera, Melbourne University, Australia Jill Klein, Melbourne University, Australia
Doers Conform, Perceivers Counteract:
The Effect of Synchrony on Uniqueness Seeking 737
Xianchi Dai, The Chinese University of Hong Kong, China Ping Dong, The Chinese University of Hong Kong, China
When One’s Death Awareness Involves Others:
The Role of Relationship Closeness in Luxury Consumption 738
Shuoyang Zhang, Colorado State University, USA Aditi Grover, Plymouth State University, USA
Increased Sensitivity to Specific Disabilities via Matched Psychomotor Experience 740
Ab Litt, Stanford University, USA Taly Reich, Stanford University, USA
Investigating the Effects of Multiple Country of Origins Label 741
Yupin Patara, Chulalongkorn University, Thailand
Kent B Monroe, University of Richmond and University of Illinois at Urbana Champaign, USA
The Different Effects of Lay Theory of Gender Differences on Gift Shopping Behavior 742
Jianping Liang, Sun Yat-sen Business School, Sun Yat-sen University, China
The Road Traveled, the Road Ahead, or Simply on the Road?
When Progress Framing Affects Motivation in Goal Pursuit 743
Jacob H. Wiebenga, Department of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands Bob M. Fennis, Department of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands
xlii / Table of Contents
The Configuration and Interplay of Consumer Practices within Consumer-Constituted Communities in Kenya 745
Fredah Mwiti, Lancaster University, United Kingdom Dr. Maria Piacentini, Lancaster University, United Kingdom Dr. Andrew Pressey, Lancaster University, United Kingdom
The Importance of Multisensory Integration to Understand Products Appreciation:
fMRI Study 746
Laura Romoli, Illycaffè S.P.A., Italy Furio Suggi Liverani, Illycaffè S.P.A., Italy Piero Paolo Battaglini, University of Trieste, Italy
The Influence of Self-construal on Managing Conflicting Saving and Spending Goals 747
Wei Lu, Shanghai Jiao Tong University, China Li Pan, Shanghai Jiao Tong University, China Liangyan Wang, Shanghai Jiao Tong University, China
Do health claims always lead to obesity? The role of consumers’ lay theories about low-nutrients food in quality and quantity estimation 749
Pierrick Gomez, Reims Management School and Université Paris Dauphine, France
Are modern Chinese getting more materialistic? – A study of materialism with longitude and cross-cultural comparisons 750
Chunyan Xie, Stord/Haugesund University College, Norway Richard P. Bagozzi, University of Michigan, USA
Zhi Yang, Hunan University, China Ping Wu, University of Michigan, USA
Transcultural Tourism: Role of Cultural Metaphors
in Enhancing Destination Image 751
Esi Abbam Elliot, University of Illinois at Chicago, USA Benet DeBerry Spence, University of Illinois at Chicago, USA Hernan Casakin, Ariel University Centre of Samaria
The Power of One in Mindful Consumer Behavior 752
Nada Nasr Bechwati, Bentley University, USA Imad Baalbaki, American University of Beirut, Lebanon
The Effect of Color on Cognitive Resource Depletion 754
Dante Pirouz, University of Western Ontario, USA
Liangyan Wang, Antai Management School, Shanghai Jiao Tong University
Consumer Usage of Green Products 755
Ying-ching Lin, National Dong-Hua University, Taiwan Chiu-chi Angela Chang, Shippensburg University, USA Jyun-jhih Huang, National Dong-Hua University, Taiwan
Expressive Oriented Relationships:
A New Type of Commercial Friendships 757
Bryan R. Johnson, Creighton University, USA William T. Ross, University of Connecticut, USA Robin Coulter, University of Connecticut, USA
Impact of Mortality Salience on Advertising Effectiveness in a Commercial Pod 758
Priyamvadha Rangan, University of Kansas, USA Surendra N. Singh, University of Kansas, USA Mark J. Landau, University of Kansas, USA Jungsil Choi, University of Kansas, USA
Fourteen Research Ideas in Behavioral Pricing 759
Robert Schindler, Rutgers University - Camden, USA
Thanks for Nothing: The Dark Side of Gratitude 761
Waylon McGill, University of Houston, USA Vanessa Patrick, University of Houston, USA
Transnational tourists consuming hyper-masculinity in the Dominican Republic:
‘All inclusive’? 762
Advances in Consumer Research (Volume 39) / xliii
The effects of a brand recall
on the recalled brand and its competitors 763
Sheila Goins, University of Iowa, USA Catherine Cole, University of Iowa, USA DongWoo Ko, University of Iowa, USA
Twice the Vice 765
Lauren Trabold, Baruch College, CUNY Graduate Center, USA Lauren Block, Baruch College, USA
Differences in Brand-Related User-Generated Content Across Three Social Media Sites: An Inductive Content Analysis 766
Andrew N. Smith, York University, Canada Eileen Fischer, York University, Canada Chen Yongjian, York University, Canada
Shape-Shifters: Exploring Dynamic Culture Through The Shaping of Bicultural Identity 767
Akon Ekpo, University of Illinois at Chicago, USA
Nestle and Tastle: The Effect of Phonetic Similarity in Brand Name Innovation 768
Ann Kronrod, Massachusetts Institute of Technology, USA Tina M. Lowrey, University of Texas at San Antonio, USA Mark Nespoli, University of Texas at San Antonio, USA
More than New, Creative Design Solution: Factors Necessary for Delivering a Creative Design in the New Product Development Process 770
JaeHwan Kwon, University of Iowa, USA Moonkyu Lee, Yonsei University, South Korea Hae-Ryong Kim, KonKuk University, South Korea
Individual Differences in Interpersonal Touch: Development of the “Comfort with Interpersonal Touch” Scale 771
Joann Peck, University of Wisconsin - Madison, USA Andrea Webb, University of Wisconsin - Madison, USA
Good Bye, Old Self! - The Transformation of Self-Identity 772
Woo Jin Choi, Texas A&M University, USA Ji Yun Kang, Texas State University, USA
Affect, Cognition, and Consumer Charity: The Moderating Role of Social Distance 773
Joseph Paniculangara, University of Central Florida, USA Xin He, University of Central Florida, USA
Boycotters Who Don’t Boycott:
Attitude-Behavior Inconsistency in an Anti-Consumption Movement 775
Juan Wan, Ivey School of Business, UWO, Canada Aimee Huff, Ivey School of Business, UWO, Canada
The Bidirectional Relation between Number and Location 776
Fengyan Cai, The Chinese University of Hong Kong, China Hao Shen, The Chinese University of Hong Kong, China King-man Hui, The Chinese University of Hong Kong, China
When Under Cognitive Load, Extraverts Generate More False Memories but Introverts Generate Fewer False Memories 777
Daniel Rubin, CUNY Graduate Center, USA Paul M. Connell, SUNY Stony Brook, USA
Understanding Sustainable Decision-Making of Young Consumers 778
Silke Speidel, University of Leipzig, Germany
Andre Marchand, Bauhaus-University of Weimar, Germany
Which Rejection Makes Brand Yearning Stronger? The Impact of Consumer Exclusion, Brand Exclusion, and Ego-Defensive Goals on Brand Evaluations 780
Fang Wan, University of Manitoba, Canada Namita Bhatnagar, University of Manitoba, Canada
What do single female baby boomers fear? Planning for their post-retirement housing 781
Foula Kopanidis, RMIT University, Australia Linda Robinson, RMIT University, Australia Mike Reid, RMIT University, Australia
xliv / Table of Contents
What’s important depends upon how I see us:
The influence of self-construal on choice and advice-giving 782
Jason Stornelli, University of Michigan, USA Richard Gonzalez, University of Michigan, USA Carolyn Yoon, University of Michigan, USA
Effects of Legibility of Text in Product Descriptions on Price Perceptions 784
Rajneesh Suri, Drexel University, USA Chiranjeev Kohli, Cal State Fullerton, USA Dhruv Grewal, Babson College, USA Shan Feng, Drexel University, USA
The Neural Correlates of Buying: Implications for Marketing 785
Kristin Wiggs, University of Iowa, USA Kanchna Ramchandran, University of Iowa, USA Daniel Tranel, University of Iowa, USA Levin Irwin, University of Iowa, USA
The Influence of Goal Publicity on Goal-Consistent Behaviors 786
Yuchen Hung, National University of Singapore, Singapore Xiuping Li, National University of Singapore, Singapore Catherine Yeung, National University of Singapore, Singapore
Illusory Control as a Determinant of Ambiguity Seeking 787
Liang Song, National University of Singapore, Singapore Yih Hwai Lee, National University of Singapore, Singapore
You’re Shady: The Effect of Pupil Obscuration on Consumers’ Perceived Trust 788
Hamed Aghakhani, University of Manitoba, Canada Kelley Main, University of Manitoba, Canada Nick Turner, University of Manitoba, Canada
The Effects of Labeling on Prosocial Behavior 789
Zoe F. Rogers, Baruch College & The Graduate Center, CUNY, USA Pragya Mathur, Baruch College, CUNY, USA
How Mindset Influences Consumer Decisions:
Investigating the Role of Mental Imagery and Affective Responses 790
Cheng Qiu, University of Hong Kong, China
The Perception of lower and higher Price-Thresholds:
Implications from Consumer Neuroscience 792
Marc Linzmajer, Zeppelin University, Germany Mirja Hubert, Zeppelin University, Germany Marco Hubert, Zeppelin University, Germany Peter Kenning, Zeppelin University, Germany
The Effects of Mastery on Subjective Utility 793
Irene Scopelliti, Carnegie Mellon University, USA George Loewenstein, Carnegie Mellon University, USA
Value Co-Creation in Subsistence Markets: An Empirical Study 794
Esi Abbam Elliot, University of Illinois at Chicago, USA Benet DeBerry-Spence, University of Illinois at Chicago, USA
Time Pressure, Choice Overload and Well-Being Decision Deferral 795
Carlos Rossi, PPGA/EA/UFRGS, Brazil Kenny Basso, PPGA/EA/UFRGS, Brazil Amanda Lima, PPGA/EA/UFRGS, Brazil Mariana Rosa, PPGA/EA/UFRGS, Brazil Danielle Machado, PPGA/EA/UFRGS, Brazil
Images of Attractive Women Make Young Females Behave Virtuously 797
Xiuping Li, National University of Singapore, Singapore Meng Zhang, Chinese University of Hong Kong, China
Advances in Consumer Research (Volume 39) / xlv
My Heart Longs for More: The Role of Emotions in Assortment Size Preferences 798
Yangjie Gu, London Business School, UK Aylin Aydinli, London Business School, UK
Dispositional Greed: Scale Development and Validation 799
Goedele Krekels, Department of Marketing, Ghent University, Belgium Mario Pandelaere, Department of Marketing, Ghent University, Belgium
Bert Weijters, Department of Marketing & Sales, Vlerick Leuven Gent Management School
Why Does Guilt Lead to Self-punishment?
A Deterrence Account 800
Liang Song, National University of Singapore, Singapore Xiuping Li, National University of Singapore, Singapore Gita Venkataramani Johar, Columbia University, USA
Individualism, Collectivism, and Goal-Oriented Saving 801
Zhenfeng Ma, University of Ontario Institute of Technology, Canada Terry Wu, University of Ontario Institute of Technology, Canada Zhiyong Yang, University of Texas, USA
Tamotsu Nakamura, Kobe University, Japan
Social Stratification and Luxury Consumption Value:
Classifying Complaint Types of Korean Luxury Consumers 803
Su Yeon Kim, Yonsei University, South Korea Ae-Ran Koh, Yonsei University, South Korea
To relate or not to relate – How feature relatedness contributes to product value 804
Valentin Gattol, Delft University of Technology, The Netherlands Maria Sääksjärvi, Delft University of Technology, The Netherlands Tripat Gill, University of Ontario Institute of Technology, Canada Jan P. L. Schoormans, Delft University of Technology, The Netherlands
When Would Extroversion in Me Come Out?
Personality Paradox in Different Contexts 805
Alisara Charinsarn, JDBA Program, Thammasat University, Thailand Kritsadarat Wattanasuwan, Thammasat University, Thailand
Great Expectations and Charity: Studying the Effect of
Unexpected Schemas on Charitable Behavior 806
Geetanjali Saluja, HKUST, Hong Kong Rod Duclos, HKUST, Hong Kong
Less is More: Positional Concerns are stronger in Inevaluable Domains 808
Tess Bogaerts, Ghent University, Belgium Mario Pandelaere, Ghent University, Belgium
On the Question of Altruism vs Self-Interest in Ethical Consumption, And On Why This Question Might Not Really Matter 809
Joachim Scholz, Queen’s University, Canada Jay M. Handelman, Queen’s University, Canada
Artistic Stylistic Properties of Fashion Luxury Advertisements 810
Jennifer Zarzosa, New Mexico State University, USA Cuauhtemoc Luna-Nevarez, New Mexico State University, USA
When the Same Objects Mean Completely Different Things That Unite Us All 811
Joachim Scholz, Queen’s University, Canada Jay M. Handelman, Queen’s University, Canada
This Time (Again) Consumption May Not Unite Us 812
Cagri Yalkin, King’s College, UK
Sinasi Ozgur Mumcu, Galatasaray University, Turkey
Consumers’ Commitment to Spend 814
Chrissy Mitakakis, Baruch College, USA Keith Wilcox, Babson College, USA Lauren Block, Baruch College, USA
xlvi / Table of Contents
Objectification and Consumer Choice 815
Chrissy Mitakakis, Baruch College, USA Sankar Sen, Baruch College, USA Stephen Gould, Baruch College, USA
A Test of Universality of the Relationship between Self-Construal and Impulsive Consumption: the case of Russia 816
Alexander Jakubanecs, Institute for Research in Economics and Business, Norway Olga Patosha, State University Higher School of Economics, Russia
Like ‘Em or Leave ‘Em: Prior Beliefs and Correspondent Inferences
Spark Endorser Effectiveness 818
Sommer Kapitan, University of Texas at San Antonio, USA David H. Silvera, University of Texas at San Antonio, USA Maria L. Cronley, Miami Univeristy, USA
What You Smell Affects What You Like
How Incidental Scents Can Affect Product Preference By Eliciting Emotion 819
Elise Riker, Arizona State University, USA Andrea Morales, Arizona State University, USA Stephen Nowlis, Washington University in St. Louis, USA
A Subtle Sense of Specialness Triggers Feelings of Uniqueness 821
Jiska Eelen, KULeuven, Belgium Kobe Millet, VU Amsterdam, Netherlands
Luk Warlop, KULeuven, Belgium, Norwegian School of Management, Norway
Shifting Away From Discomfort: Managing Difficult Decisions Through Reconstruals 822
Stephanie M. Carpenter, University of Michigan, USA J. Frank Yates, University of Michigan, USA Stephanie D. Preston, University of Michigan, USA Lydia Chen, University of Michigan, USA
Too Much Information?
How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews 823
Soyean (Julia) Kim, Boston University, USA Barbara Bickart, Boston University, USA Frederic Brunel, Boston University, USA
That tastes awful, unless I hear it tastes good – The impact of informational social influence on conflicting evaluations 824
Andrew Bryant, The George Washington University, USA Kashef Majid, The George Washington University, USA Vanessa Perry, The George Washington University, USA
The Price of Love: the Gifting Behaviors of Insecure Lovers 825
Weixing Ma, University of Houston, USA