MISA VESPERTINA DE LA VIGILIA SOLEMNIDAD

Our Company was incorporated in Maharashtra as "Automark Traffic Systems Private Limited" on 12th February, 1988 under the Companies Act, 1956 vide Certificate of Incorporation issued by the Registrar of Companies, Mumbai, Maharashtra. For further details in relation to the changes to the name of our Company, please refer to the section titled “Our History and Corporate Structure” beginning on page 117 of this Draft Red Herring Prospectus.

We are engaged into manufacturing of thermoplastic Road Marking materials, primers for application of thermoplastic Road Marking materials on concrete roads, water borne marking paints, cobralite retro reflective paint.

We are also engaged in to the manufacturing of Road Marking machineries which are used in the application process of Road Marking paints.

We undertake contracting assignments for application of Road Marking paints in major National Highway projects in India. This entire set of activities, completes the value chain by providing the synergy of backward as well as forward integration.

We operate our machinery manufacturing and contracting businesses through the Issuer i.e. Automark Industries (India) Limited ("AIL") and Road Marking paint manufacturing business through our Subsidiary i.e. Automark Technologies (India) Private Limited ("ATPL").

We entered into the world of road safety products by venturing in to road safety products and Road Marking industry in the year 1988. In the year 2006, we have expanded our operation by penetration into manufacturing of thermoplastic Road Marking materials with a production capacity of about 300 MT per month, which gradually increased as demand grew. Currently we are producing 1200 MT per month which utilizes 70 % of our installed production capacity. We are an ISO 9001: 2000 Company certified for all areas of operation.

Our significant businesses, their products, manufacturing facilities and capacity are as follows:

Road Marking materials: Automark Industries (India) Limited manufactures thermoplastic Road Marking materials through its Subsidiary Automark Technologies (India) Pvt Ltd. We produced 14,572 MT of the thermoplastic material in the year 2010-11 whereas we have an installed capacity of 20,000 MT p.a. We also manufacture water borne paints for roads, highways, runways and kerbs. The manufacturing unit of Road Marking material is located at Nagpur - Wardha Road, Bothali Village, Nagpur, Maharashtra – 441 108.

Road Marking machinery: We manufacture the Road Marking machinery under Automark Industries (India) Limited with its manufacturing facility located at – A-43, MIDC, City: Lohara, Yavatmal, Maharashtra – 445 001. We currently have installed capacity of 20 machines per annum at our above located unit.

Contracting Applicators of Road Marking: AIL is also into contracting application of the Road Marking material which facilitates us to complete the in house value chain in the Road Marking industry. For application assignments, AIL utilizes in house manufactured machineries as well as imported and indigenous

machinery. AIL has already executed more than 40,00,000 Sq. Meters of Road Marking successfully which includes more than 50 projects of the National Highways Authority of India (NHAI) among others.

Our Competitive Strengths

Experienced management team and a motivated & efficient work force

Our Company is managed by a team of experienced and professional personnel with experience in different aspects of Road Marking industry. They have an in-depth knowledge of the material, machinery, application of the material, marketing and finance. We believe that our qualified and experienced management has substantially contributed to the growth of our business operations. Our Promoters have more than a decade of experience in Road Marking industry. The faith of the management in the staff and their dedicated performance has enabled us to build up capabilities to operate at different locations in the country. We believe that the experience of our senior management team has resulted into improved product quality and increased profitability which give us a competitive edge.

Availability of comprehensive value chain in-house

We are into manufacturing and application of the thermoplastic Road Marking material. In addition to this, the machinery for applying the material on the roads is also manufactured by our Company. This entire set of activities, completes the value chain by providing the synergy of backward as well as forward integration. The Company procures the raw material for the manufacturing operations from outside the group.

Established Manufacturing facility

Our existing manufacturing facility for Road Marking material is located near Nagpur. We have produced 14,572 MTs of Thermoplastic materials in the financial year 2010-11. Currently we are having an installed capacity of 20,000 MTs per annum and planning to increase the same to 70,000 MTs per annum, more detailed in the chapter titled “Objects of the Issue” on the page 66 of this DRHP.

Strong relationships with our customers

Our record of strong performance has helped us to build strong relationships over a number of years with our customers in India, including L&T (ECC) Ltd, HCC, GVK, GMR and IVRCL among others. We also manufacture the machinery for application of the Road Marking material, which allows us to customize the machineries as well as process according to the nature of the application material.

Growth driven

Our Company has witnessed substantial growth in past few years. Turnover of our Company on a standalone basis have increased from Rs. 1,317.27 Lacs in the fiscal 2006-07 to Rs. 6,496.03 Lacs in the fiscal 2010-11 resulting in the increase of 393 % over the past 5 years. Profit after tax of our Company have increased from Rs. 16.09 Lacs to Rs. 166.34 Lacs resulting in the increase of 934 % over the past 5 years.

Research & development and Quality Standards

Our very presence in the industry for past 22 years has helped us to develop our brand on technical front. In the manufacture of our products we follow the major quality standards of the world including BS 3262, BSEN 1871, AASHTO M - 249 -79 (1990) & MORTH.

Location advantage of the Unit

The manufacturing unit of our Subsidiary in Nagpur, Maharashtra has the location advantage of ease in access due to its connectivity with state and national highways. Further Nagpur is at the center of India resulting

into the advantage of ease in transport to any corner of India at an effective cost. This provides us with efficient logistics thereby reducing our transportation and raw material cost in comparison to competitors. OUR MANUFACTURING UNIT

Automark Industries (India) Limited manufactures thermoplastic Road Marking material through its Subsidiary Automark Technologies (India) Pvt Ltd. We produced 14,572 MT of the thermoplastic material in the year 2010-11 whereas we have an installed capacity of 20,000 MT p.a. We also manufacture water borne paints for roads, highways, runways and kerbs. The manufacturing unit of Road Marking Material is located at Nagpur - Wardha Road, Bothali Village, Nagpur, Maharashtra – 441 108.

Stated below are the brief details of some of the major equipments utilized at our manufacturing unit.

Name of Equipment Capacity Utility

Thermoplastic Road Marking material manufacturing composite plant

22 MT per shift (three shifts a day)

Manufacturing of thermoplastic Road

Marking material

Other than this we have various machineries used in contracting business which are as under:

Name of Equipment No of

Machines Capacity in square meters (p.a.) Utility BORUM Extrusion applicator with

preheater 1 90,000

Application of thermoplastic road material on the road surface &

kerbs

UNIMARK Extrusion applicator 1 60,000

ATOM 7 245,000

SEMI Automatic Machines 3 60,000

Manual Machines (alongwith prehaters) 23 345,000