2.1 7 GANANCIA DE ANTENA
4 MODELOS DE RADIOPROPAGACIÓN USADOS EN TELEFONÍA CELULAR
4.1 PROPAGACIÓN Y PÉRDIDAS EN TRAYECTORIAS DE GRAN ESCALA
4.1.1 MODELOS DE PROPAGACIÓN EXTERIOR
4.1.1.5 MODELO EXTENDIDO DE HATA PARA PCS
Lists the metrics and dimensions that can be measured automatically by the mobile library after lifecycle is implemented.
Lifecycle Metrics and Dimensions
When configured, lifecycle metrics are sent in context data parameters to Analytics, parameters to Target with each mbox call, and as a signal to audience management. Analytics and Target use the same format, while audience management uses a different prefix for each metric.
For Analytics, the context data that is sent with each lifecycle tracking call is automatically captured in and reported using the metric or dimension listed in the first column, with the exceptions noted in the description column.
Metrics
Description Audience Manager Signal
Analytics Context Data/Target Parameter Metric
Triggered on first run after installation (or re-installation).
c_a_InstallEvent a.InstallEvent
First Launches
Triggered on first run after upgrade (anytime the version number changes).
c_a_UpgradeEvent a.UpgradeEvent
Upgrades
Triggered when the application is used on a particular day.
c_a_DailyEngUserEvent a.DailyEngUserEvent
Daily Engaged Users
Note: Daily Engaged Users is not
automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric.
Triggered when the application is used during a particular month. c_a_MonthlyEngUserEvent a.MonthlyEngUserEvent Monthly Engaged Users
Note: Monthly Engaged Users is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric.
Triggered on every run, including crashes and installs. Also triggered on a resume from c_a_LaunchEvent
a.LaunchEvent Launches
background when the lifecycle session timeout has been exceeded.
Triggered when the application is not
backgrounded before closing. Event is sent on application start following the crash.
c_a_CrashEvent a.CrashEvent
Crashes
61 Lifecycle Metrics
Description Audience Manager Signal
Analytics Context Data/Target Parameter Metric
Adobe Mobile crash reporting does not implement a global uncaught exception handler.
Expressed in seconds and reports the number of seconds that a previous application session lasted c_a_PrevSessionLength
a.PrevSessionLength Previous
Session
Length based on how long the application was open and
in the foreground. Dimensions Description Audience Management Analytics Context Data/Target Dimension
Date of first launch after installation. MM/DD/YYYY
c_a_InstallDate a.InstallDate
Install Date
Stores the Application name and version in the following format:
c_a_AppID a.AppID
App ID
[AppName] [BundleVersion]
For example, myapp 1.1
Number of times the application was launched or brought out of the background.
c_a_Launches a.Launches
Launch Number
Number of days since first run. c_a_DaysSinceFirstUse
a.DaysSinceFirstUse Days since first use
Number of days since last use. c_a_DaysSinceLastUse
a.DaysSinceLastUse Days since last use
Measures the hour the app was launched. 24 hour numerical format. Used for time parting to determine peak usage times.
c_a_HourOfDay a.HourOfDay
Hour of Day
Number of the week day the app was launched. c_a_DayOfWeek a.DayOfWeek Day of Week OS version. c_a_OSVersion a.OSVersion Operating System Version
Number of days since the application version number has changed.
c_a_DaysSinceLastUpgrade a.DaysSinceLastUpgrade
Days since last upgrade
Note: Days since last upgrade is not automatically stored in an Analytics variable.
62 Lifecycle Metrics
Description Audience Management
Analytics Context Data/Target Dimension
You must create a processing rule to copy this value to an Analytics variable for reporting.
Number of launches since the application version number has changed.
c_a_LaunchesSinceUpgrade a.LaunchesSinceUpgrade
Launches since last upgrade
Note: Launches since last upgrade is not automatically stored in an Analytics variable. You must create a processing rule to copy this value to an Analytics variable for reporting.
Stores the device name. c_a_DeviceName
a.DeviceName Device Name
iOS: Comma-separated 2 digit string that Identifies
the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family. See iOS Device Versions for a list of common device names.
Stores the name of the mobile service provider as provided by the device.
c_a_CarrierName a.CarrierName
Carrier Name
Note: Carrier name is not automatically stored in an Analytics variable. You must create a processing rule to copy this value to an Analytics variable for reporting.
Width x Height in actual pixels c_a_Resolution
a.Resolution Resolution
Additional Mobile Metrics and Dimensions
The following metrics and dimensions are captured in mobile solution variables by the method listed in the Description column.
Metrics Description Audience Management Trait Analytics Context Data/Target Parameter Event
Populated by trackTimedAction methods. c_a_action_time_total
a.action.time.total Action Time Total
Populated by trackTimedAction methods.
c_a_action_time_inapp a.action.time.inapp
Action Time In App
63 Lifecycle Metrics
Description Audience Management Trait Analytics Context Data/Target Parameter Event
Populated by trackLifetimeValue methods.
c_a_ltv_amount a.ltv.amount Lifetime Value (event) Dimensions Description Audience Management Trait Analytics Context Data/Target Parameter Dimension
Populated by trackLocation methods. c_a_loc_lat_a c_a_loc_lon_a a.loc.lat.a a.loc.lon.a Location (down to 10 km)
Populated by trackLocation methods.
c_a_loc_lat_b c_a_loc_lon_b a.loc.lat.b a.loc.lon.b Location (down to 100 m)
Populated by trackLocation methods. c_a_loc_lat_c c_a_loc_lon_c a.loc.lat.c a.loc.lon.c Location (down to 1 m)
Populated by trackLocation methods when device is within a defined POI.
c_a_loc_poi a.loc.poi
Point of Interest Name
Populated by trackLocation methods when
device is within a defined POI. c_a_loc_dist
a.loc.dist Distance to Point of
Interest Center
Populated by trackLifetimeValue methods. c_a_ltv_amount
a.ltv.amount Lifetime Value
(conversion variable)
Populated by Mobile App Acquisition. Generated automatically by Adobe mobile services.
c_a_referrer_campaign_trackingcode a.referrer.campaign.trackingcode
Tracking Code
Name of the campaign, also stored in the campaign
variable. Populated by Mobile App Acquisition. c_a_referrer_campaign_name
a.referrer.campaign.name Campaign
The name or id of the content that displayed the link. Populated by Mobile App Acquisition. c_a_referrer_campaign_content
a.referrer.campaign.content Campaign Content
Marketing medium, such as banner or email. Populated by Mobile App Acquisition. c_a_referrer_campaign_medium
a.referrer.campaign.medium Campaign Medium
Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition. c_a_referrer_campaign_source
a.referrer.campaign.source Campaign Source
64 Lifecycle Metrics
Description Audience Management Trait Analytics Context Data/Target Parameter Dimension
Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition. c_a_referrer_campaign_term a.referrer.campaign.term Campaign Term 65 Lifecycle Metrics