Modelo ilustrativo

KIRANA STORE INTERVIEW

QUESTION ANALYSIS

1) BENEFITS: According to the store owners they have provided few benefits which can be summarized below.

1) Discounts on bulk purchase.

2) Freebies as when comes with the products.

3) Home delivery of the stocks for a maximum distance of 4 km in the current locality only.

5) They accept vouchers as when provided by their customers, they charge some more percentage over the vouchers.

2)UNIFORM PRICE MAINTENANCE:

They sell their products depending upon the price at which they have purchased from the suppliers and after keeping their margins and profits, at retail price and they can even lower the price depending upon their purchase type. They can give more discounts on marked price if the stocks are purchased in bulk in a fairer price from the supplier.

There is no such body governing the pricing of stocks across all the competitor stores, they can sell as per their choice, the competiton only is dependent upon customers, as customer prefers those shop where pricing is more better and cheaper so each store try to provide the best price over other competitors.

Whenever there is a price change of the same products the store owners sell the old as well as new stocks in the same price or updated price depending upon the stock level and even following FIFO method the old priced stocks are sold first and then the new stocks are put to sell. If the price has been lowered the supplier is bound to sell the older stocks in the same lower price.

3) BUSINESS ASSOCIATION AND FUNCTIONING OF SUCH ASSOCIATION:

All the stores are a part of the business association or puja association prevailing in their area. These associations are responsible for carrying out festivals, tournaments, sports, competition etc in their area. They even collect money for carrying on these events from the store owners.

If there are any disputes occurring between stores then they are put forward in the association and there they are resolved by the head members of the association. They even determine whether a new store can be opened by a person in those areas or not, and they put forward al their rules and regulations to be followed by new store owners.

Maximum of the store owners don’t play any type of role in those associations when asked.

4)DEMAND AND SUPPLY:

The store stocks its products as per the demand of the customers and feedback given from the customers for example if a customer looks for a particular variety

again and again then they go for keeping stocks in their shelves and this all depends upon the judgment of the store owner.

The store owner even takes order from the customer about new products and procures them for the customer.

The store owners also keep variety in accordance with their competitors store.

5) STOCK REPLENISHMENT:

The stock is replenished through feedback from store employees and by seeing the stock position at the shelves. The stock required are indented from the respective supplier over phone or through representatives. The stocks as required is received by the store from the supplier with the invoice, the stocks are checked physically and displayed in the shelves the supplier is then paid as per the terms and agreement with the supplier.The payment can be either in cash or credit terms. The suppliers are providing credits up to 3-4 lacs maximum as told by the store owner, these has to be resolved within a month or so.

6) PHYSICAL COUNTING FOR THE STORE: No such physical counting is done at the store level by the store owners. The store owners had full faith on the employees and gave them all responsibility for the stocks at the store level. They are fully responsible for the stocks their merchandizing and their replenishment.

7) FINANCIAL ACCOUNTING: No financial accounting done at the store level.

Only records of sales and in-warded stocks amount is maintained in registers. They are maintaining separate registers for maintaining sales records one for sales tax and other for their original records.

8) PAYMENTS TO VENDORS: Most of the stores made payments instantly to their vendors on receive of stocks or purchase of stocks. Some of the store purchased stocks on credit and made their payments after a month or two. The vendors provided credit of 3-4 lakhs per month to their retailers.

9) FIGHTING COMPETITION WITH OTHER STORES: For fighting competition with other store the store owners commented on the following:

a) Good customer dealings is mostly required to attract customers to the store.

b) Service and the assurance of ready to help will help retain the customers.

10) WAYS THROUGH WHICH A COMPLETELY NEW BUSINESS CAN BE SUCCESSFUL:

On discussion with several stores the following point came in to light.. a)Excellent customer dealings and care.

b) Uniform and low prices on key products enables the customers to think that the products are available in cheap.

c) Providing home delivery and taking orders over phone would help a lot.

d) Providing a good environment where stocks are displayed neat and clean in the shelves. e) Keeping all latest products present in the market and making them available all the time in the store shelves.

f) Advertisement of some kind for the store like leaflet insertion in local paper etc .

g) Take appropriate feedback from the customer and make the required products available to them in the correct time.

11) MEASURES TO REDUCE PILFERAGE:

There is no method or measures taken by the store to avoid pilferage according to them the store employees keep an eye over the customers and the store is always manned by the owner, and since the customer totally depends upon the sales person for the stocks so the pilferage is absent, only the loss due to transport is there. This is taken aught most care while handling stocks during the loading and the unloading process.

The vendor is responsible for all received damaged stock by the store, which in case found is returned to the vendors.

12) SELECTION OF PEOPLE :

The owners select their work force from known personal background; they select faithful people from their own village or near their residential place. They employ people after knowing their complete family history and background. They provide food for the day and several other benefits to make them work to their fullest.