Mutaciones de splicing localizadas en secuencias conservadas

This study uses quantitative method to communication perspective. Along with the communication limitations in describing THE INFLUENCE OF BRAND REPUTATION AND CORPORATE ENTREPRENEURSHIP TO CUSTOMER LOYALTY IN CITRA KASIH SECONDARY SCHOOL.

Communication is a critical success factor since communication has the ability to change attitudes and behavior.

Here the researchers used a research object that can provide the complete information according to the problems studied. The object of research is considered to have experienced and undergo a process of relationships and communication with each other. The selection of objects by purposive sampling the researcher did, or intentional sampling by identifying himself above considerations have been thought of before.

By using a quantitative approach because it is based on the calculation of numbers , for which data are tangible numbers (scores or grades , rank , frequency), which is analyzed using statistics to answer the question or hypothesis penelititan specific and to predict that a particular variable affects another variable . A quantitative approach also aims to discover how many characteristics that exist in the population , has the characteristics as contained in the sample .

3.1. Object of Research / Academic Assessment

Location of the research conducted in the Citra Kasih Secondary School Junior, Jakarta.The length of the research conducted over three months. The reason for choosing this location, because the researcher working at the school as an English teacher and would like to contribute exploration and observation about THE INFLUENCE OF BRAND REPUTATION AND CORPORATE ENTREPRENEURSHIP TO CUSTOMER LOYALTY IN CITRA KASIH SECONDARY SCHOOL.

Researcher is in the position of the object of study, researcher observed as well as gather information from respondents in a way directly involved in the phenomena experienced by respondents.

3.2. Research Paradigm

According to the research motivations and literature review,our research purpose is through make a survey on the customers of our case studycompany, researching why the people chose Citra Kasih Secondary School as their chosen school for their children and what elements made them feel satisfaction and dissatisfaction, thereby, how toimprove customer loyalty under tool scale and finally building along lasting customer relationships. Based on our research purpose, we adapted thequantitative method as our research method with the positivist paradigm and descriptive research.

Paradigm Research aims to facilitate research goals have been set.

Sugiyono explained that : research paradigm is the mindset that shows the relationship between the variables to be studied that reflects the type and amount of the formulation of the problem that needs to be answered through research , theory is used to formulate hypotheses , the type and number of hypotheses and statistical analysis techniques to be used .The paradigm is the basic concept underlying reasoning and research and linking variables studied .

Positivist paradigm that will be used in this research by using descriptive research. We randomly extracted amount of the consumers and made the questionnaire survey, through analysed the response rate to make an objective and realistic evaluation to the CKSS’

products and service. We focus on the facts andresults, because the data is more persuasive and exact than interview, it is the foundation and most important primary stuff of our research.

3.3. Research Methods

In the present study, a positivistic approach has been used as it relies mainly on quantitative data, using relatively large samples and is concerned with hypotheses testing, structured research design and objective method using cross-sectional design.

Literature on research methods discuss two methods to arrive atconclusions in research. These methods for scientific way of logical reasoning are deductive and inductive methods. Deduction begins with an expected pattern that is tested against observations, whereas induction begins with observations and seeks to find a pattern within them (Babbie, 2009). The steps that are followed in deductive approach are (Babbie, 2009)

Specify the topic



Specify the range of phenomena your theory addresses.



Identify and specify your major concepts and variables



Find out what is known (propositions) about the relationships among those variables.



Reason logically from those propositions to the specific topic you are examining



On the other hand in inductive method, the researcher begins with various observations and measures and continues by finding patterns and regularities, formulating tentative hypothesis that can be observed. Finally the Research researcher may develop some general conclusions and theories. Theseconclusions and theories are subject to further confirmation based onsubsequent evidence.

3.4. Population and Samples

The population is overall symptom / unit to be observed . The study population is a population that has been determined in accordance with the selection of research problems and research results are concluded . The population in this study the entire costumer who choose imagery Love High School in West Jakarta .

The sample is part of the population to be observed . In general we can not conduct research to all members of a population due to too much . What you can do is to take representatives of a population is then examined .Therefore , the sample should be viewed as an estimate of the population and not the population itself . The number of samples of the underlying research , based on the idea that the amount of a good sample of the minimum is 100 ( Santoso and Tjiptono 2001, p 71 ) .

In this study , researchers determined the total sample of 100 people costumer Image Love Secondary School both men and women who have devoted enroll their children in the image of Love Secondary School .

Theoretical study

Data was collected by questionnaire survey which consists of three sections. The first section was questions about customers’ experience with ISPs; the questions in the second section focused on respondents’ opinions on service and their futuredecision with the current ISP; and the last one were demographic questions. Basically, the questionnaire contained statements that could be answered through ranking and open-ended questions as well. Respondents were asked some fundamental questions about their experiences with ISP and which companies were their current ISPs. In the second section, a seven-point Likert scale ranging from “Strongly disagree” (1) to “Strongly agree” (7) was used to measure respondents’ perceptions about their current ISP’s service quality and intention to stay with or leave for another one. The questionnaire was made in English at first and translated into Bahasa because the respondents were all Indonesian.

3.4. Concept Definition and Concept Operationalization Here is shown framework of this study :

Framework Research

The framework of this research derived from the concept that the brand reputation as the corporate entrepreneurship, customer satisfaction and customer loyalty is related to each

Brand Reputation

Corporate Entrepreneurship

IMC

Customer Satisfaction Customer Loyalty other. Theoretically, the process can provide guidance in this study, where the quality of service affects loyalty, directly or indirectly affect loyalty through customer satisfaction.

Customer satisfaction is a construct that stands alone and is influenced by the quality of service (Oliver, 1980). The brand reputation can also directly affect customer loyalty (Zeithaml et al., 1996) and influence customer loyalty indirectly through satisfaction (Caruana, 2002).

Hypothesis

Based on the above framework, the research hypothesis formulated models and formulation of research hypotheses as follows:

H2

H1

H3H5

H4

H6

A Model of Hypothesis

1. There is a positive and significant influence between the brand reputation and customer loyalty.

2. There is a positive and significant influence between the corporate entrepreneurship and customer loyalty.

3. There is a thorough positive and significant between the brand reputation, corporate entrepreneurship and customer loyalty.

3.5. The Validity and Reliability

According toNotoatmodjo before the questionnaire is used in the research,needs to be tested its own validity. The validity test will be conducted on 10 people who have similar characteristics to the sample. Then it will be tested the correlation between the score of each question with a total score of the questionnaire.

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