MANUAL ESPECÍFICO DE FUNCIONES Y COMPETENCIAS LABORALES
I. NOMBRE DEL CARGO: COORDINADOR FINANCIERO
NEC is a leading Australian media and entertainment company organised in three divisions: Nine Network, Nine Events and Nine Digital and Ventures.
Nine Network Nine Events Nine Digital and Ventures
Key Assets
Description
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Owns FTA TV licences in the capital cities of Sydney, Melbourne, Brisbane, Perth and Adelaide as well as in regional Northern New South Wales and Darwin which, together with its regional affiliate arrangements, give Nine Network a national audience•
Broadcasts to other regional areas via affiliate network agreements•
Primary channel (Channel Nine), complemented by two secondary digital channels: GO! and GEM•
Provides services across the entire live events life cycle•
Ticketek is a leading ticketing operator, having issued over 22 million tickets to thousands of live sports and entertainment events in FY13•
Allphones Arena is a concert and entertainment arena located in Sydney•
Nine Live provides touring, promotion and event management services and Nine Rewards provides digital marketing services•
Manages a diverse portfolio of brands and investments•
Mi9 houses the ninemsn network, which comprises more than 60 websites•
Responsible for 33% investment in Sky News Australia, a 24-hour news provider, and approximately 16.7% ownership of Yellow Brick Road, a financial services company listed on the ASXPosition
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A leading FTA TV broadcast network in Australia with the No. 1 audience position across its aggregated traditional licence areas of Sydney, Melbourne and Brisbane1•
No. 1 ticketing business in Australia and New Zealand by ticketing sales volume•
A leading Australian online publisher, reaching approximately 10.5 million active Australian online users every month Pro forma FY14 EBITDA contribution2 $238m 73% $67m 21% $19m 6%1. Consolidated Data. No. 1 audience position is based on Total Individuals, Commercial Network audience share between 6am-midnight across the aggregated traditional metropolitan licence areas of Sydney, Melbourne and Brisbane between 1 January 2013 and 13 October 2013.
2. Pro forma FY14 EBITDA contribution before corporate costs. EBITDA above has been adjusted to reflect the pro forma adjustments to the Statutory Historical Financial Information and Statutory Forecast Result as outlined in the table provided in Section 4.3.2 with the exception of adjustments 3 and 12 relating to the pro forma interest expense and the tax effect of the pro forma adjustments which do not impact pro forma EBITDA. Nine Digital and Ventures’ EBITDA figure includes share of associates’ NPAT.
3.1.1 Company history
NEC’s divisions are established leaders in the Australian media and entertainment industry. The Nine Network was the first commercial broadcaster to obtain an FTA TV broadcasting licence and has broadcast to the Australian public since 1956. Ticketek was established in 1979 and is a leading provider of ticketing services in Australia and New Zealand. ninemsn was established in 1997 and has consistently ranked as having one of the largest online audiences in Australia.
Table 4: Select company history
1956
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Nine Network established1990
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WIN affiliation with Nine Network commenced1992
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NBN (regional FTA TV broadcaster in Northern New South Wales) becomes an affiliate 1997•
ninemsn established (50:50 joint venture between NEC and Microsoft)2007
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Acquired NBN•
Acquired Ticketek and Sydney Superdome (with its long-term lease over what is now called Allphones Arena) 2009•
Nine Network launched digital channel, GO!2010
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Nine Network launched digital channel, GEM 2011•
Divestment of interest in carsales.com.au•
New investment in Yellow Brick Road (financial services)•
Mi9 announced as umbrella to digital businesses (which includes ninemsn) 2012•
Divestment of ACP Magazines2013
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Divestment of interest in iSelect (by Mi9)•
Acquired Adelaide station and renewed regional affiliate agreement with WIN•
Acquired Perth station and an exclusive first right to negotiate with WIN for future divestments (subject to the 75% audience reach rule)•
Agreement to acquire Microsoft’s 50% interest in Mi9 reached3.1.2 NEC’s integrated platform
NEC’s leading Australian media and entertainment industry presence across television, events and online allows it to capture opportunities across these segments – both by growing audience and advertising share.
NEC can deliver its entertainment content in multiple ways through FTA TV broadcasting, digital channels and online on Mi9’s news and entertainment portal. This provides NEC with opportunities to increase viewership of FTA TV content, ticket sales to live events, and user engagement across its digital businesses and investments. It also allows consumers to engage in its content in multiple ways. This access and engagement support audience loyalty and growth, and, for live events, ticket purchases. For example, for the 2013 NRL State of Origin, additional content was made available through Jump-In, an interactive tablet application that allowed viewers to replay highlights from multiple camera angles and in slow motion, browse for a try, goal kick, and player, view live statistics and historical State of Origin footage, participate in the official Twitter feed and interact with other viewers while they watch. During Game 1, there were over 130,000 Jump-In visits and over 113,000 video views.
Advertisers are seeking increasingly integrated solutions from major media companies to achieve their sales and marketing objectives. NEC’s platform, coupled with its significant reach to consumers via FTA TV, live events and online media, provides advertisers and event promoters with unique and effective ways of delivering their advertising messages and engaging with audiences.
A recent example of a unique cross-media campaign included the promotion of a leading Australian retailer involving the band One Direction conducted by Nine Live. In the campaign, an in-store promotion was supported by television advertising on the Nine Network; an exclusive concert promoted and ticketed by Nine Events to be held at Allphones Arena; and online display advertising on Mi9. By having business operations across television, events, and digital advertising on the Mi9 network of sites, NEC can reinforce advertisers’ messages to consumers by reaching them across multiple media, and can develop and implement unique ideas that are valuable to advertisers.
NEC’s cross-media assets also allow it to better understand its audience, assisting with the creation of more targeted content and advertising. For example, audience interaction online during the 2013 federal election informed broadcast coverage.