A GOOD IDEA DOESN'T TAKE MUCH MONEY!
A GOOD IDEA DOESN'T TAKE MUCH MONEY!
The same gentleman who told me that “Most people are too busy trying to earn a living to make any money” gave me a business maxim I never forgot:
“A good idea doesn't take much money”
It’s proved to be true for me, and I'll prove it can be true for you. If you'll follow the principles I've outlined in this book, you're sure to come up with an idea. At the very least your idea will double or triple your present income. Even if your idea is nothing more than how to do what you're doing right now - better. Or even if it allows you to escape from your present job and take some other job you'll really enjoy.
But let's say that you come up with an idea that has mass appeal (and you can). What then? Does it take a lot of money to make it a reality... to at least test its appeal?
No, not necessarily. What it really takes is “know-how.” Getting a new idea on the market- even finding out whether or not the new idea is worth taking to the marketplace - is as specialized an activity as most of the jobs we all perform for a living.
If you were a professional fisherman and tomorrow you wanted to open a new car agency, you know you would be at a tremendous disadvantage compared with all of the people who already have contracts as representatives of the major automobile manufacturers. Likewise, it is less obvious but still just as true that the further your “idea” is from what you do everyday for a living, the greater the disadvantage you suffer at the outset. You just don't know the “territory.”
However, as always, information is the key. There are ways to send up “trial balloons” to see if your idea is worthwhile, ways to get the help you need regardless of its technical or non-technical nature. There are ways to protect your idea while exposing it to others who may be of great help. There are ways to do all this and still avoid the kind of “rip-offs” that many would-be “inventors” have encountered in the past.
But, I repeat, while it doesn't take a lot of money to capitalize a good idea, it does take “know-how.” And it was to provide just that kind of know-how that our publications Getting Good Ideas and Protecting Your Ideas were created.
You see, after the initial success of this book, I had tried to help people who read it by counseling them on an individual basis. I set aside one day a week, seeing anyone who wanted to talk over their problems with me. I tried to personally answer every letter and took phone calls from all over the world.
But it was too much - and too little; Too much, because it drained me physically and emotionally and I found myself answering the same questions over and over…Too little, because out of the hundreds of thousands of people who bought my book, I could communicate with only a few.
Then came the inspiration. WHAT IF I isolated the two most critical areas for creating wealth ... the two areas that all successful people have in common? And WHAT IF I assembled a panel of experts ... the kind of people whose advice isn't available to anyone who can't afford thousands of dollars for their fees ... to address themselves to these two questions? And finally, WHAT IF I were able to make available to everyone, at a very modest cost, the knowledge and insights gained from these experts?
Well, I did it. The information I am talking about is contained in two specially commissioned volumes, each containing the step-by-step “how to's” of getting and protecting your moneymaking ideas. Quite simply, and appropriately, I might add… they are entitled Getting Good Ideas, and Protecting Your Ideas. They are an absolute
must if you are truly sincere about turning your ideas into gold. And though the saying
may be old and worn, I have found it to be true in my life, and I know you can find it just as true for yours, that “there is nothing more powerful than an idea whose time has come.”
(Note from the publisher: Getting Good Ideas and Protecting Your Ideas will be available this year as ebooks. If interested in either of these, please send an email to mailto:[email protected] ).
In a short while you'll have the perfect 1-2 combination for turning your hot ideas into cold hard cash.
So, as you can see, “a good idea doesn't take much money.” You can spend a lot of money on a good idea, but that doesn't make it any better. And all the money in the world won't salvage a bad idea.
The beautiful part of a good idea is that it's self-financing. You can, and should, expand by plowing part of the profits back in. “Seed” or “venture” capital should be small, something you can afford to lose. Not because, as every gambler says, “Desperate money doesn't win”, because desperate money does win… sometimes. But you've reduced your odds for success.
I can think of a number of deals that I literally worried to death. Instead of going with my original concept, I kept changing it around, hoping to hedge my bet. I was playing a destructive game of “What would happen if...?” The ideas that I worked and reworked failed. No exceptions.
The ones I conceived in a white heat and pursued with enthusiasm succeeded about 50 percent of the time. That's a .500 batting average, and it's been enough to make me rich. Rich enough that when a friend I told you about (the one who made 11 million dollars in this business in eight years) jokingly asked me if I wanted a partner, I could honestly tell him, “No. I don't have any problems that money can solve.” And you shouldn't want a partner either, because you don't need one.
I told you before and I'll tell you again, “You can have everything in the world you really want.”
Nothing would give me more pleasure than to see you succeed. And you will , if you do nothing more than apply what you're learning in these pages.
And, since you're still with me, maybe you will at least try it. I know it sounds too easy. But it works! Every successful person uses some of these methods. The most successful use more of them. These successful people may not follow the form, but they surely follow the substance, because they couldn't succeed without it. Dyna/Psyc is a systemized method for releasing creativity. All you have to do is follow the system. That's all you have to do. What have you got to lose?
I guess that two kinds of people will respond to that challenge. The first will be the person who's open-minded enough to admit that he's seen some evidence that the principle works, even in his own life, and the refinements we've offered might make it work better. The other kind of person is desperate, but not without hope. As one man wrote to me, “I'm a truck driver. I realize that the best I can get out of life right now is some overtime. There has to be something better than this.” There is. I promise.
But I'm worried about all those people in between. The ones who are saying, “Oh yeah, all that Positive Thinking, stuff. I know all about that.” Oh no they don't! If they really knew, and put it into action, they wouldn't be in humdrum jobs, or making “some” money, but not enough.
And what you have in your hands is not just Positive Thinking. I know. I took the Dale Carnegie course. I read Norman Vincent Peale and Napoleon Hill, and I got a lot out of them. But Dyna/Psyc takes over where Positive Thinking leaves off. Dyna/Psyc gives you everything that Science and Psychology have discovered about the System for Success. Work the System...and the System will work for you!
Maybe you're not interested in the Direct Response Business. I love it, because I think it's one of the last areas where a little guy can get a start, live where he pleases, work when he wants.
But, regardless of whether the Direct Response Business or any other idea appeals to you, I assure you that, using Dyna/Psyc and getting the kind of help you need, the freedom and pleasure of a business of your own can be yours. And you can't say that you “don't know how to go about it” because you now know a lot more than I did when I got started.
And, as the time goes by, as you read this book, and adopt its principles, and with the additional help that Getting Good Ideas and Protecting Your Ideas can give you, you too will become financially independent, thus adding to my psychic riches, my wealth…whether in this world or the next.