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Nuevo modelo de hacer empresa

Capítulo 2: Nuevos Paradigmas

2.2. Nuevo modelo de hacer empresa

Pippa McManus has been illustrating professionally for more than a decade. She stud- ied Åne art, fashion, and textile design at the Western Australian School of Art Design & Media. In addition to attending fashion week shows in Sydney, where she sketches the fashions as they come down the runway, her work has been featured in magazines, exhibited in galleries, and even replicated on fashionable tote bags.

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Gemma for Prada ¹One of my favorite models is Gemma Ward, and I painted this just after I met her at a friend’s thirtieth birthday party in our mutual hometown of Perth, Western Australia. It was quite embarrassing: I was completely starstruck and hardly remember anything about the encounter (possibly also due to a little too much Champagne!). So I knew I had to do her justice and redeem myself when I painted her the next week. The original picture is from a Prada advertisement; this was also my Årst experiment using white spray paint rather than only black,º says McManus.

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Job: 10-42056 Title: RP - Art of Fashion Illustration

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Byzantine Barbara ¹I was quite obsessed with model Barbara Palvin at the time I did this. She was just starting to get some big contracts like Victoria’s Secret and L’Oreal where she was portrayed in quite an overly sexy and seductive way, so I wanted to do an ‘innocent Barbara.’ The client forwarded me some beaded and embellished gowns and jewelry that she liked, so I chose what I liked from her selection and ‘dressed’ Barbara. I used metallic paint pens for the complicated jewelry. Unlike a loaded brush they don’t run out as frequently,º says McManus.

Marcelina in Mustard ¹I was coming up with ideas for my next exhibition, and kept bookmarking images of girls reclining, half asleep and half awake, and in soft relaxed poses as opposed to ‘the high fash- ion, right angles, and hard expressions’ look that I had been painting at that time,º McManus says. ¹I also wanted to start painting patterns, or more speciÅcally painting painted textile patterns, a replica of a replica of a replica! The piece Æowed so easily as I painted her; she was the Årst for the exhibition, which I always think is a predictor for the way the rest of the work will get executed. I decided to give her bright red lips so they would pop out from the mustardy color palette.º

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InÛmences

When McManus started her career, her work included very photorealistic illustrations, which were in lead pencil. ¹But I always had my Åne art lecturer’s voice in the back of my head saying ‘Cameras are here for photorealism, artists are here to interpret what is in front of them.’ So I focused on elongation, warping, and enlargement and reduction of features. I also spent a year forcing myself to work color into my pieces and I have never looked back.º McManus says the use of color in her work reÆects the way she dresses. ¹I’m rarely seen in black and I have a full-blown obsession with patterned and brightly-colored clothing, so color for me is a necessity,º she says. ¹When it comes to the colorless body, face, and hair in my work, I’m not sure why that is. When I was in art school, I spent all my time replicating skin color in oils and felt like I got as far as I could with it, but now I would love to explore it more.º

Good Advice

McManus tries not to refer to other illustrators’ work for inspiration, because she doesn’t want to be inÆuenced by them. ¹I absorb things I see quickly and sometimes subconsciously. So if I only look at designer’s creations and models, I’m much more likely to turn that into some- thing of my own rather than draw from other illustrators’ techniques and styles,º McManus says.

Blueberry ¹The piece was 1200 x 1500 mm (47 x 59 inches), so it’s huge!º explains Pippa McManus. ¹I got to be quite free with the acrylic paint and make the most of the paint running down the canvas at a fast rate, using spray bottles Ålled with water and sponges to drag sections.º

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Job: 10-42056 Title: RP - Art of Fashion Illustration

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Feathers

¹I came across a great shoot of a girl wearing a feather headdress, which I had never drawn before. I love a bit of a ‘shoulder up’ girl because it’s coy and innocent, but sexy at the same time (especially when there are freckles involved). In the shot, the girl had Æecks of gold across her cheeks so I thought this was the perfect time to experiment with gold leaf. I’d never used it before and didn’t bother doing a trial run Årst. One of the best things I learned while studying was mistakes lead to great things! It did take a while to get the hang of working with gold leaf because I couldn’t get a solid piece down but in the end it worked out perfectly,º says McManus.

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¹This is probably one of the sexiest pieces I have done! At the time I was shopping for lingerie to wear under my wedding dress and could not Ånd a single thing I liked anywhere. I searched the Internet, I went on a trip to Hong Kong, trawled every little bespoke linge- rie label I found on Insta- gram, and still nothing!º McManus explains. ¹So I think I had underwear on the brain, and when I’m obsessing over something it comes out consciously or subconsciously in my work. I made up this bralette from everything I had taken in over my underwear search, and it left me wondering why couldn’t the things I con- jure up just appear out of thin air the way they do when I paint them? This is the Årst background I had ever done that wasn’t a Æat solid color, and the feedback on it was awe- some,º says McManus.

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Job: 10-42056 Title: RP - Art of Fashion Illustration

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