Objetivos conseguidos y logros: aquí se plantea la correlación existente entre los objetivos iniciales y la consecución de los mismos Lo cual

Salomé Sola-Morales

16. Objetivos conseguidos y logros: aquí se plantea la correlación existente entre los objetivos iniciales y la consecución de los mismos Lo cual

Assistant Professor, Jai Hind College

Introduction:

Quality has become challenge of maintaining the same markets share in the given market. Quality also means to create a brand with least inputs and developing innovations within constraints. It is to make it a continuous phenomenon of ‘out of box ‘practices in business to maximize the customer satisfaction.

In the context of the Indian production sector the quality is certainly an important segment, which creates the right balance and synchronization of the market growth. In the larger perspective one needs a broader and reliable analysis of the market segments and deriving the customer requirements from the same.

Significance of the study

The researcher aims to highlight the following essential parameters which are touched upon by the study:

1. Non price competition : The researcher feels that competition has shifted more towards the quality of products than just the price of the product. This way it is an urgent need for the researcher to take highlight that market is slowly moving away from the price sensitive phase and shifting to a quality conscious and value driven benefit paradigm.

2. Can we customize more? The bottom line for the manufacturers is whether can we customize more in the given market segment. With the changes in the customer preferences there is a repeated question in the market about can we customize more? Which needs a priority attention for all the service providers. There is thus a greater prevalence in the given market to generate and retain customization in every market experiment. It is in fact an essential part of the market study to continuously venture into the newly arising segments, which can pull the required market growth.

3. Generating the local advantage: A major challenge for the competitors is whether there can be a distinct local advantage to make the product more relevant and more competitive in the new

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segments. The local advantage therefore can be a deciding factor for any market segment.It is hence an idealistic method wherein the customers can find out the logical basis of understanding the market and making the right steps for the same.It is hence a balanced idea of developing the customer preferences towards the product and deriving the meaningful interactions to increase the brand presence in the same and the emerging market segments. Many of the global companies are finding it extremely difficult to meet the locational advantages, due to which there is a reasonable opportunity for the existing companies in the market.

4. Creating the new segments: The challenge of creating new segments is well accepted by the researcher from the fact that it helps business to be contemporary for more time in market. From the traditional times, there is core basis of the focus in generating the new design of the market segments which can certainly lead to right market results. They become more relevant to derive the market based outputs and crating the right and logical consensus for the researcher’s findings. At the same time there is a need for creating the suitable market condtions, which can determine the right product suitable for the products.

5.Creating Research and Development cell: A full fledged research and development cell is a primary requirement to make and reform the presence of the firm in the market place. A series of creative initiatives can create basis to reform and improve the market place, which certainly goes a long way to deliver the product based innovations. It is hence a more pragmatic and balanced factor which can make an effort to explore the business and develop the proactive approach for the same.

In the case of good research and development departments of the companies, it is an important exercise to create a balance of innovative and ever emerging products in the market.

It hence needs a change of good factors and the changes which really go to a large extent in transforming the products in the market segment. In all the conditions and the possibilities there is a need to create a basis wherein the business can launch a series of the products and design leading to a better presence in the market segments.

Due to the research facility the business can not only develop the right product design but also the right solution system to satisfy the market level changes.

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5. Entering the low cost segments: The final challenge for any business is thus to remain profitable in the lowest cost segments which are certainly fruitful and helpful for the business to keep up of the pace of the market.

The low cost segments in the given market are actually the key to constructive market processes and can be a promising link to derive the product advantage in the long run, These low price segments can be an essence of survival for the local marketers and this way can make a positive difference to the big marketers as well. While analyzing the deliverables in the given market, one requires a clear and logical basis to foster the right and proper market link and thus ensure a continuity in the market. These segments are hence a big source of the support for the long term changes wherein they can lead to a good support for the volumes and develops a rapid increase in the market share. In this way one can easily underline the immense use of the market, to create a better advantage in the market and thus improving the right factors and changes to reinforce the market level changes. In most of the cases the business operates in a highly price sensitive base where there is lack of customized support. If at all the cost limitations of the business are resolved, in that case it would become a better interest of the business to achieve the balance of the resources and thus increasing the right market returns. In fact even thought the profits may not be very significant in the segment it can be a better way to gain entry and increase the presence to increase its presence in the market. In a nutshell the benefits of the business are certainly provided for and ensured in case of greater market opportunity in the segment. Even at the start up stage the strategy is found to be extremely competitive and provides a holistic idea to improve the networth of business in the market.

Research Methodology

The researcher I currently covering 256 units of manufacturing in Dombivali Industrial estate of MIDC. The research technique is using the Simple average method for deriving the conclusions and reference from the research

The researcher aims to utilize the primary data in order to make the meaningful analyses from the same and wishes to frame the research as per the first experiences in the given market.

Analysis of the Research Findings:

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1.The market for the product manufacturing needs a lot of focus on developing better and innovative products in the long term.

2. To derive the average of the research data the researcher has used the weighted average technique in order to take out all the possible deviations from the research parameters.

3. The researcher has also used a two tailed test in order to increase the reliability and authencity of the data, this way it is creating a robust basis of making a proper and dependable research design required in a dynamic market model.

4. Also the researcher has referred to five degrees of freedom, to ensure 95 percent confidence levels and to reduce the bias and judgemental factor in the research to the least level.

5. To a larger extent the researcher seeks to ensure that there is no interference of calculation errors for taking the research decisions.

Important case studies in research:

1. Reliance 4G smart phone

Main Offer: Proposal for refund of the price after three years of purchase. Unlimited calling and data during the usage period

Gap Analysis: Major complaints of handset problems and no after sales service provided by company.

2. Patanjali Gonyle

Main Offer: Proposl of cheap phenyle at Rs50.For the first time organic phenyle with cow extracts offered in market

Gap Analysis: Limited application for household cleaning and unpleasant order 3. Kelloggs Cornflakes

Main Offer: A product with high fibre diet and quick breakfast for the people.At the starting price of Rs20 for 70 gm it is about to make cost effective breakfast for the low economic segment of society.

Gap Analysis: No spicy taste and lacking the complete fulfilling feeling of a complete breakfast

Recommendations and conclusions:

1. Manufacturing is a very price sensitive regime and there is a case for providing quality products at affordable price.

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2. Quality does not mean securing the highest certification like ISO but making it of multi use for the satisfaction of the customers.

3. In future the market will be pay per use and not for the price of the ownership of the products Webliography

www.qualityfirst.com www.makeinindia.com www.indiatoday.com www.times of India.com

Scholarly Research Journal for Interdisciplinary Studies,

Online ISSN 2278-8808, SJIF 2016 = 6.17, www.srjis.com

UGC Approved Sr. No.49366, JAN-FEB, 2018, VOL- 5/47

MULTIPLE REGRESSION OF HUMAN ANTHROPOMETRY

In document DEPARTAMENTO DE PERIODISMO I (UNIVERSIDAD DE SEVILLA) (página 160-163)