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3.10 PLANES ESTRATÉGICOS

3.10.2 Plan de Publicidad y Marketing para el posicionamiento del grupo

3.10.2.2 Objetivos del Plan estratégico de Publicidad y Marketing

3.10.2.2.2 Objetivos específicos del Plan de Marketing y publicidad

74 43 14-01-1992 (24) $102,590 $611,712 0 / 0 0 / 0 1-1 6-6 / 12-26 0-2 / 4-10 0-0 / 3-1 WTA RANKING

ROAD TO SINGAPORE LEADERBOARD DATE OF BIRTH (AGE)

YTD PRIZE MONEY CAREER PRIZE MONEY SINGLES TITLES (YTD / CAREER) DOUBLES TITLES (YTD / CAREER)

ROLAND GARROS W-L (MD) YTD / CAREER W-L (MD) YTD / CAREER 3-SET W-L (MD) YTD / CAREER TIE-BREAK W-L (MD)

YTD / CAREER CLAY W-L (MD) YTD / CAREER TOP 10 W-L (MD) YTD / CAREER TOP 20 W-L (MD) YTD / CAREER Left Hander W-L (MD) 18-7 1-1 / 1-3 7-3 / 111-52 4-5 / 35-70 2-4 / 22-43 1-2 / 25-15 0-1 / 1-4 0-1 / 1-2 0-0 / 1-1

2016 ROLAND GARROS Performance

6-2,4-6,6-2 W - KATERINA SINIAKOVA (CZE #104)

R1 R1 W - TESSAH ANDRIANJAFITRIMO (FRA #311) 6-0,6-0

ROLAND GARROS Tournament History * Qualifying match CARLA SUÁREZ NAVARRO

2015

R3 L - FLAVIA PENNETTA (ITA #28) 6-3 6-4 R2 W - VIRGINIE RAZZANO (FRA #182) 6-3 1-0 R1 W - MONICA NICULESCU (ROU #67) 6-2 6-2

2014

QF L - EUGENIE BOUCHARD (CAN #16) 7-6(4) 2-6 7-5 R16 W - AJLA TOMLJANOVIC (CRO #72) 6-3 6-3 R3 W - TAYLOR TOWNSEND (USA #205) 6-2 6-2 R2 W - TIMEA BACSINSZKY (SUI #112) 7-5 1-6 6-4 R1 W - YULIYA BEYGELZIMER (UKR #157) 7-5 7-5

QIANG WANG

2015

R1 L - FRANCESCA SCHIAVONE (ITA #92) 3-6 6-3 6-4 2013

R1* L - YI-MIAO ZHOU (CHN #156) 6-7(2) 6-3 6-1

Suarez Navarro:

 Making her eighth appearance at Roland Garros

 Two-time quarterfinalist here, reaching this stage on Grand Slam debut in 2008 (as qualifier, l. Jankovic) and 2014 (l. Bouchard)

 Result here in 2008 meant she was the first qualifier to reach the Roland Garros QF since 2001, and ranked No.132, became joint‐lowest‐ranked quarterfinalist at Roland Garros (w/Pierce)

 2016 Roland Garros marks 30th Grand Slam main draw appearance, and has reached QF at three of the four majors: 2009 and 2016 Australian Open; 2008 and 2014 Roland Garros, and 2013 US Open. Best result at Wimbledon is reaching R16 in 2013

 Overcame qualifier Siniakova in 1r in three sets

 Faces No.74 Wang today in 2r – loss would be worst-by-ranking since 2015 Moscow (l. No.104 Kasatkina)

 Enters Roland Garros on back of 3r exit at Rome (l. Bacsinszky). Was runner-up there last year (l. Sharapova in F in 3s, having defeated three Top 10 players en route to the final - No.6 Bouchard, No.4 Kvitova and No.2 Halep)

 Also reached 3r at 2016 Madrid (l. Stosur in 3s)

 Made QF run at 2016 Stuttgart (l. eventual champion Kerber). Including that result, career record vs. Top 5 opponents is now 8-26 (1-2 in 2016, win coming against No.3 A.Radwanska en route to title at Doha)

 Opened 2016 clay court season in Fed Cup play, beating Vinci 61 61 as Spain overcame Italy in World Group play-off

 On the US hard court swing in March, was forced to withdraw from Indian Wells w/right ankle injury. Went on to lose opening 2r match at Miami (w/1r bye, l. Vandeweghe), having reached the final there the year before

ROLAND GARROS - FRANCE | May 22 - Jun 05, 2016 | $16,474,735 | GRAND SLAM

MATCH NOTES

All data as at Thursday, May 26, 2016

2013

R16 L - SARA ERRANI (ITA #5) 5-7 6-4 6-3

R3 W - MONICA PUIG (PUR #86) 6-4 7-5

R2 W - SHELBY ROGERS (USA #170) 3-6 6-4 6-4 R1 W - SIMONA HALEP (ROU #57) 3-6 6-2 6-2

2012

R3 L - YAROSLAVA SHVEDOVA (KAZ #142) 6-4 7-5 R2 W - SESIL KARATANTCHEVA (BUL #125) 4-6 6-4 6-1 R1 W - TAMARINE TANASUGARN (THA #99) 6-0 6-3

2010

R1 L - OLGA GOVORTSOVA (BLR #38) 7-6(9) 6-1 2009

R3 L - VICTORIA AZARENKA (BLR #9) 5-7 7-5 6-2 R2 W - LUCIE HRADECKA (CZE #67) 6-2 6-4 R1 W - EDINA GALLOVITS-HALL (USA #86) 6-1 6-4

2008

QF L - JELENA JANKOVIC (SRB #3) 6-3 6-2 R16 W - FLAVIA PENNETTA (ITA #30) 6-3 6-2 R3 W - CASEY DELLACQUA (AUS #51) 6-3 6-3 R2 W - AMÉLIE MAURESMO (FRA #29) 6-3 6-4 R1 W - PAULINE PARMENTIER (FRA #47) 6-4 5-7 6-2 R3* W - OLGA PUCHKOVA (RUS #116) 6-2 6-0 R2* W - SOPHIE FERGUSON (AUS #193) 6-3 5-7 7-5 R1* W - MONIQUE ADAMCZAK (AUS #170) 6-3 6-3

 Won second career title (and first Premier-level title) at Doha in February 2016 (d. Ostapenko in F); now owns 2- 8 record in WTA singles finals. Won first career title at 2014 Oeiras (d. Kuznetsova in F). Returned to Top 10 after Doha title at No.6, a new career-high singles ranking

 Also in February 2016, went 1-0 in singles in Fed Cup WG II QF tie vs. Serbia (d. Jankovic) and dropped 2r opener at Dubai (l. Garcia)

 Advanced to QF at 2016 Australian Open (l. A.Radwanska) – first Grand Slam QF since 2014 Roland Garros (l. Bouchard); became first Spanish player to reach QF at Australian Open since she herself reached last eight in 2009

 Began 2016 season with SF run at Brisbane (l. Kerber); scored her 400th match win (all levels) with QF defeat of Lepchenko. Fell 1r at Sydney (l. Errani)

 Achieved best year-end finish of career in 2015, at No.13 – her third consecutive Top 20 finish

 Ended 2015 season third on list for Top 5 wins (4-6 record), defeating No.3 Kvitova (3r Dubai), No.3 Kvitova (QF Doha), No.4 Kvitova (QF Rome) and No.2 Halep (SF Rome)

 One of six players to make Top 10 rankings debut in 2015 (April 6, 2015 at No.10), rising as high as No.8 during the season. Third Spanish women to achieve a Top 10 ranking, after Sánchez‐Vicario and Martínez; Muguruza has since become the fourth

 2015 singles highlights included finishing runner-up in three singles finals. Reached title match at Antwerp in February 2015, but was forced to withdraw vs. Petkovic w/neck injury; a month later, reached biggest final of career at Miami (l. S.Williams). Capped off strong first half of season with run to final in Rome (l. Sharapova in 3s)

 In 2015, reached QF or better at 11 out of first 13 tournaments played, but struggled at the Grand Slams, making 1r exits at Australian Open (l. Witthoeft), Wimbledon (l. Ostapenko) and US Open (l. Allertova). Reached 3r at Roland Garros (l. Pennetta). Australian Open loss was her first opening round exit at a Grand Slam since 2012 Wimbledon

 Was in contention to qualify for 2015 WTA Finals in Singapore entering Moscow in October, however results went against her; participated at inaugural WTA Elite Trophy in Zhuhai but failed to progress out of group stage

 In doubles, qualified for 2015 WTA Finals (w/Muguruza) after capturing two titles in 2015, at Birmingham and Tokyo PPO, and posting two runner-up finishes, at Dubai and Madrid. Pair advanced to final in Singapore, falling to top seeds Hingis/Mirza

 Won first WTA doubles title in 2014, at Stanford (w/Muguruza); team qualified for 2014 WTA Finals in Singapore (l. QF)

 Spanish No.2, having been overtaken by Muguruza after she reached 2015 Wimbledon final, ahead of Arruabarrena (May 23, 2016)

 Currently the second-highest ranked woman with a single‐handed backhand, after Vinci

 Coached by Xavier Budo and Marc Casabo at Pro-Ab Team Tennis Academy in Barcelona

Wang:

 Making second main draw appearance (and third overall) at Roland Garros. Lost 1r match last year on debut (l. Schiavone)

 Has achieved best result at the tournament by advancing to the 2r this year (d. WC Andrianjafitrimo in 1r)

 Bidding to reach 3r at a Grand Slam for first time; has now reached 2r on four occasions – at 2014 US Open (l. Dellacqua), 2015 US Open (l. Strycova), 2016 Australian Open (l. Friedsam) and 2016 Roland Garros – but never further

 One of two Chinese women to advance to the 2r (also Zhang), of three who started in the draw

 Was only woman not to drop a game in progression to 2r, defeating Andrianjafitrimo 60 60 (Cornet defeated Flipkens in 1r for the loss of only one game, 61 60)

 Plays No.14 Suarez Navarro today. Owns five wins vs. Top 50 opponents: No.10 Wozniacki (2013 Kuala Lumpur), No.42 Nara (2015 Dubai), No.43 Lepchenko (2015 Beijing), No.48 Konta (2016 Shenzhen) and No.26 Stephens (2016 Australian Open)

 Hit career-high singles ranking of No.73 on May 16, 2016

 No.2 of three Chinese women ranked in Top 100 (as at May 23, 2016)

 Made 1r exit at 2016 Strasbourg (l. Lucic-Baroni) in what was her only clay court tournament prior to Roland Garros  Played one ITF Circuit event in each of March, April and May - posting a 14-1 record - winning $50k ITF/Quanzhou-CHN

and $100k ITF/Shenzhen-CHN, and finishing runner-up at $75k ITF/Gifu-JPN

 In February, made 1r exit at 2016 Kaohsiung (l. Nara), fell in qualifying at Dubai, made 1r exit at Doha (as qualifier, l. Kasatkina) and reached second career QF at Kuala Lumpur (l. Zhu)

 Equaled best Grand Slam result by reaching 2r at 2016 Australian Open (as qualifier, l. Friedsam); was one of five Chinese women in the main draw

 Opened the 2016 season with career-first QF appearance at Shenzhen (l. eventual champion A.Radwanska)  Ended 2015 season ranked No.114; best season finish was No.100 in 2014

 Reached 2r at four events in 2015: Dubai, US Open, Beijing and Tianjin  Chinese Fed Cup Team, 2012-2016

 On ITF Circuit, owns 12 singles and one doubles title

 Made WTA qualifying debut at 2007 Beijing and main draw debut at 2012 Baku  Won Chinese U/16 Championships in 2006 and U/18 Championships in 2007  Began playing tennis aged nine as a way to keep fit

 Favorite surface is hardcourt; favorite tournament is US Open  Would have become a teacher if not a tennis player

 Admires Zheng Jie

ROLAND GARROS - FRANCE | May 22 - Jun 05, 2016 | $16,474,735 | GRAND SLAM

MATCH NOTES

All data as at Thursday, May 26, 2016

KURUMI NARA (JPN #91) vs. [14] ANA IVANOVIC (SRB #16)