4. OBJETIVOS
4.2. OBJETIVOS ESPECÍFICOS
Arizona
Profile Of Visitors To Fresh Farm Produce Outlets in Cochise County, Arizona. Julie Leones, Douglas Dunn, Marshall Worden and Robert Call. Available at: http://ag.arizona. edu/arec/pubs/dmkt/AProfileofVisitors.pdf (accessed 22 February 2014).
California
Agricultural Benefits Agriculture in San Diego County. Available at: http://sfp.ucda- vis.edu/agritourism/Case_Studies/agritourSD (accessed 23 February 2014). Obstacles in the Agritourism Regulatory process in 10 Californian counties. Available
at: http://aic.ucdavis.edu/oa/brief22.pdf (accessed 23 February 2014).
University of California Cooperative Extension – Small Farm Research Brief. Available at: http://sfp.ucdavis.edu/food_safety (accessed 23 February 2014).
Colorado
Agritourism: A potential Economic Driver in Rural West. Available at: www.agmrc. org/media/cms/edr0601_cda89b9a1e15e.pdf (accessed 23 February 2014). Georgia
Considerations for Agritourism Enterprises in Georgia. Available at: www.agmrc.org/ media/cms/Agritainmentpdf_263439021F9DA.pdf (accessed 23 February 2014). Hawaii
Introduction to Agri-tourism. Available at: www.ctahr.hawaii.edu/agtourism (ac- cessed 24 February 2014).
Hawaii Agricultural Statistics. Available at: http://hdoa.hawaii.gov/add/hawaiʻi- agricultural-statistics (accessed 23 February 2014).
Illinopis
Agritourism. An Economic Opportunity for Illinios. Available at: http://web.exten- sion.illinois.edu/agritourism/business_opportunity.cfm ( accessed 24 February 2014).
Iowa
Agritourism Briefing for Iowa. Available at: http://www.agmrc.org/commodities_ products/agritourism/technical_reports_on_agritourism/ reports_by_state/ articles (accessed 23 February 2014).
Kansas
Agritourism: If we Build it Will They Come? Available at: www.uvm.edu/tour- ismresearch/agtour/publications/Kansas%20State%20Study.pdf (accessed 23
February 2014). Michigan
Direct Marketing of Agricultural Products to Tourists. Available at: http://michigan. gov/documents/mda/MDA_guide_335948_7.pdf (accessed 24 February 2014).
Nevada
Agritourism: Opportunity for farm diversification in Nevada. Available at: www. unce.unr.edu/publications/files/ag/2005/fs0538.pdf (accessed 23 February 2014).
New Hampshire
New Hampshire Department of Agriculture Marketing research report. Available at: www.agmrc.org/media/cms/strategy_DF542FCDD40E4.pdf (accessed 23
February 2014). New Jersey
Income Distribution Comparison on Farms with Innovative Activities. Available at:
www.agrisk.umn.edu/Library/Display.aspx?RecID=2304 ( accessed 25 February 2014).
New York
Agritourism in New York: A Market Analysis. Available at: www.agmrc.org/media/ cms/agtourmktfs_1CB11950FA839.pdf (accessed 25 February 2014).
Agritourism in New York ‘Management and Operations’. Available at: http://njsus- tainingfarms.rutgers.edu/agritourismwp/_pdf/Agritourism_Mgt_Operations_ NY_2001.pdf (accessed 22 February 2014).
Agritourism ‘Market in New York’. Available at: www.agmrc.org/media/cms/ AgAndEconomy_8FB184E838C3F.pdf (accessed 23 February 2014).
Considerations for Agritourism Development. Available at: www.uvm.edu/tourism- research/agritourism/research/agritourconsid.pdf (accessed 22 February 2014). North Carolina
North Carolina Agritourism Survey Results 2005. Available at: www.ncagr.gov/mar- kets/agritourism/documents/2005SurveyWithLetter.pdf ( accessed 24 February 2014).
Oregon
Agri-Business Council of Oregon Agri-Tourism Workbook. Available at: www. landcarecentral.org/References/Agri-Tourism%20Workbook.pdf ( accessed 23
February 2014). Tennessee
A Snapshot of Tennessee Agritourism. Results from the 2003 Enterprise Inventory. Available at: www.agmrc.org/media/cms/PB1747_1109766D4376E.pdf (ac- cessed 24 February 2014).
Considering an Entertainment Enterprise in Tennessee? Available at: https:// www.clemson.edu/public/ciecd/focus_areas/agribusiness/programs/agri- tourism/agritourismresources/agtritainmententerprises.pdf (accessed 25
February 2014).
Targeting School Groups for Agritainment Enterprises. Available at: https://utexten- sion.tennessee.edu/publications/Documents/pb1669.pdf ( accessed 25 February 2014).
Vermont
Agritourism Diversification Critical Success factors. Available at: www.uvm. edu/~snrvtdc/agtour/publications/Agritourism%20Report.pdf ( accessed
24 February 2014).
Vermont Agric-Tourism Survey 2003. Available at: www.uvm.edu/~snrvtdc/ agtour/publications/VT%20Agri-Tourism%20Survey%202003.pdf ( accessed 25
February 2014). Virginia
Virginia Cooperative Extension Agric-Tourism Publication. Available at: http://pubs. ext.vt.edu/310/310-004/310-004.html (accessed 23 February 2014).
References
1 Rilla, E., Hardesty, S.D., Getz, C. and George, H. (2012) California agritourism operations and
their economic potential are growing. Research article. Available at: http://ucce.ucdavis.edu/ files/repositoryfiles/ca6502p57-85601.pdf (accessed 23 February 2014).
2 Promoting Tourism in Rural America (2013) USDA National Agricultural Library. Available at:
www.nal.usda.gov/ric/ricpubs/tourism.html#tourismdevelopment (accessed 23 February 2014).
3 Braganza, C., Coventry, M. and Fontana, G. (2011) Agritourism: Designing Your Marketing
Strategy. Presentation at Fresno Convention Centre, California, on 7 July 2011. Available at:
http://sfp.ucdavis.edu/files/144800.pdf (accessed 22 February 2014).
4 Brown, D. and Reeder, R. (2007) Farm-Based Recreation: A Statistical Profile. USDA ERS
Economic Research Report No. ERR-53,28 pp.
5 Gross, Samantha. USA Today. Traveling To Eat: Food Tourism grows in USA. Available at:
http://usatoday30.usatoday.com/travel/destinations/2007-02-19-food-tourism_x.htm ( accessed
22 February 2014).
6 Penrith City Council – A Child Friendly City Strategy: Available at: www.penrithcity.nsw.
gov.au/uploadedFiles/Website/Children/ChildFriendlyStrategyReport.pdf (accessed 22
February 2014).
7 Cornwall Council Traffic Management for Large Events. Available at: www.cornwall.gov.
uk/default.aspx?page=28020 (accessed 19 February 2014).
8 The International Herb Association: www.iherb.org/hoy.htm (accessed 24 February 2014). 9 The Free Dictionary, definition of a festival. Available at: www.thefreedictionary.com/ festival
(accessed 26 February 2014).
10 Vaughan, D. and Peterson, E. (2011) Amazing Festivals, 100’s of Hometown Celebrations.
Publications International, Lincolnwood, Illinois.
11 Government of Western Australia. The Western Australian Government Event Management
Plan Checklist and Guide. Available at: www.gdc.wa.gov.au/uploads/files/Event%20 Management%20Plan%20-%20GDC%20Toolkit.pdf (accessed 26 February 2004).
12 Mestern, P. (2002) So You Want to Hold a Festival, The A-Z of Festival and Special Event
Organization. OATI, Guelph, Ontario.
13 LiveLighter Araluen’s Fremantle Chilli Festival, Western Australia: www.araluenbotan-
icpark.com.au/araluen-fremantle-chilli-festival
14 The Organic Authority top 10 festivals. Available at: www.organicauthority.com/top-10-
tastiest-summer-food-festivals
15 Cayman Cookout: www.caymanislands.ky/eventsoffers/caymancookout.aspx 16 The World Gourmet Summit: www.worldgourmetsummit.com/wgs2012/main.php 17 Edlin, H.L. (1974) Woodland Crafts in Britain. David & Charles, Newton Abbot, UK.
18 Cooper’s Hill Cheese-rolling and Wake. Available at: http://en.wikipedia.org/wiki/
Cooper’s_Hill_Cheese-Rolling_and_Wake (accessed 14 February 2014).
19 National Geographic (2009) Food Journeys of a Lifetime, 500 Extraordinary Places to Eat Around
the Globe. National Geographic, Washington, DC.
Websites
Aspen Food & Wine: www.foodandwine.com/classic
Bridestowe Lavender Estate, Northern Tasmania, Australia: http://bridestowelavender.com.
au/pub (accessed 26 February 2014).
Cheese-rolling in Gloucestershire: www.cheese-rolling.co.uk
ElBulli Foundation: www.elbulli.com/home.php?lang=en (accessed 25 February 2014). Galway Oyster Festival, Ireland: www.galwayoysterfest.com
Gilroy Garlic Festival: http://gilroygarlicfestival.com
Hatch Valley Chile Festival: www.hatchchilefest.com
Hokitika Wildfoods Festival: www.wildfoods.co.nz/index.cfm
La Tomatina: www.latomatina.org
Ludlow Food Festival, UK: www.foodfestival.co.uk
Maine Lobster Festival: www.mainelobsterfestival.com
Melbourne Food and Wine Festival: www.melbournefoodandwine.com.au
Slow Food Festival Tasting, Turin, Italy: www.salonedelgusto.com
Spookley the Square Pumpkin: www.spookley.com (accessed 26 February 2014). Tasting Australia, Adelaide, South Australia: www.tastingaustralia.com.au
The Australian Lavender Growers Association: www.talga.com.au (accessed 26 February 2014). The Big Pineapple, Nambour, Queensland, Australia: www.bigpineapple.com.au (accessed
26 February 2014).
The Margaret River ‘Gourmet Escape’, Western Australia: www.gourmetescape.com.au
The Taste: http://events.latimes.com/taste
© J. Stanley and L. Stanley 2015. Food Tourism: A Practical Marketing Guide
138 (J. Stanley and L. Stanley)
6
Accommodation
When you get into a hotel room, you lock the door, and you know there is a secrecy, there is a luxury, there is fantasy. There is comfort. There is reassurance.
Diane von Furstenberg
Introduction
The aim of a culinary region should be to persuade the culinary tourist to stay for at least a few days in a location and therefore accommodation is an essential part of the promotional package. The challenge is providing what the guests want.
We could dedicate a book to accommodation and the range of offers available; the food tourist tends to have specific needs and will, if possible, avoid the ‘chain’ accommodation if alternative accommodation is available.
Having said that, many larger hotel chains have identified the marketing opportunity of attracting culinary tourists and have started to organize cu- linary weekends where a celebrity chef is invited to either prepare meals, speak to the guests or do both.
Tourists will search out suitable accommodation that enhances the experience. This is where search engines such as Trip Advisor, booking.com, Agoda.com and other accommodation search engines can be a great help for both the tourist and accommodation provider. It is also advisable for accommodation owners to monitor comments on these websites and to react when necessary. These websites should not be a one way process, they should encourage engagement between hotel team members and potential and past guests.
Accommodation can also be one of the challenges for the traveller. On a recent out-of-season tour of Italy we found accommodation was a major chal- lenge. Many hotel owners were only interested in staying open for the main tourist season even though our farmer clients had their facilities open to the public. Food tourism allows hotels and other accommodation to extend the season past the traditional accommodation period. However, this only works if the hospitality providers work together with local food tourism organizations.
Ideally they want sustainable accommodation. Many of the culinary tourists of today are looking for accommodation that minimizes the impact on the environment. Sustainable friendly accommodation is often preferred.
Sustainable accommodation must usually meet the following criteria: • Dependence on the natural environment;
• Ecological sustainability;
• Proven contribution to conservation;
• Provision of environmental training programmes; • Incorporation of cultural considerations;
• Provision of an economic return to the local community; and • Sustainable kitchen.
According to research reported in the Guardian,1 each UK family throws
away the equivalent of 24 meals a month, while according to research reported in the Hospitality and Catering News in the UK2 56% of consumers are pre- pared to pay more for sustainable food.
The sustainable accommodation developer needs to think about the following.
1. Low energy input. The carbon footprint gets more important as each year passes.
2. Low water bills. Many countries are facing the challenge of changing the current water management policy to help improve the health of water and to conserve water.
3. Low waste bills. It is estimated that 50% of food produced in the first world is wasted. In the UK 20% is wasted in the food service industry.3
4. Improved labour productivity and value to the consumer.
Sustainable accommodation can cover anything from a hotel to a Mongolian-style yurt on a camp site.
Accommodation can be split into a number of different segments for this style of tourism.