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8.! Appendix!
8.1# Appendix#1#
Figure 4: Pre-categorisation questionnaire.
8.2# Appendix#2#
Figure 5: Image of the Survey.
8.3# Appendix#3#
TABLE 11: Dimension, item wording and source
Dimension Measure Source
Affective appeal Surfing the website puts me in a good mood Allagui & Lemoine (2008) While surfing the website, I feel pleased Allagui & Lemoine (2008) Surfing the website does not make me depressed Allagui & Lemoine (2008)
I find the website to be friendly Cyr, Head & Larios (2010)
I find the website to be serious Cyr, Head & Larios (2010)
I find the website to be fun Cyr, Head & Larios (2010)
Appropriate appeal The website is appropriate for its purpose Cyr, Head & Larios (2010) The colour composition on the website is attractive Moshagen & Thielsch (2010) The website looks like a typical website within its category Tuch et. al., 2012
The website communicates its strengths compared to competitive websites* Shimp (2010) The website reflects an understanding of my needs and motivations* Shimp (2010)
Functional appeal The website has a clear design Choi (2013) Few steps was required to accomplish what I wanted to do on the website Li & Yeh (2010)
The website conveys accurate information* Cyr (2008)
It is easy to navigate the website* Chang & Chen (2009)
Harmonic appeal The website appears to be well balanced Cyr, Head & Larios (2010) The website is orderly and has a clean design* Choi (2013); Lavie &
Tractinsky (2004) The website evokes a sense of attractiveness* Cyr, Head & Larios (2010) All the relevant design dimensions are coherently integrated Cyr, Head & Larios (2010)
I like the overall graphic look of the website* Cyr (2008)
Everything goes together on the website Moshagen & Thielsch (2010)
Original appeal The website is unique* Shimp (2010)
The website offers diverse design* Moshagen & Thielsch (2010)
The website is more creatively designed than competitive websites Choi (2013)
The website has fascinating images* Choi (2013)
Personal appeal I can adapt the website to fit my need* Choi (2013)
The website facilitates two-way communication* Chang & Chen (2009) I feel that my personal need can be met when using the website Li & Yeh (2010) The site provides me with information according to my preferences Li & Yeh (2010)
The graphical interface on the website appeals to me* Guido, Prete & Summarco (2010)
Ability The website appears to be very successful Mayer & Davis (1999)
The website stands for high quality Mayer & Davis (1999)
I feel very confident about the websites’ skills Mayer & Davis (1999)
Benevolence The website really looks out for what is important to me Mayer & Davis (1999) I think the website treats me with respect Mayer & Davis (1999) The website is concerned about my welfare Mayer & Davis (1999)
Integrity The website has a strong sense of justice Mayer & Davis (1999)
The website tries hard to be fair when dealing with me Mayer & Davis (1999)
I like the websites’ values Mayer & Davis (1999)
The website does not try to pretend to be something it is not Mayer & Davis (1999)
Trust in the website I would be willing to let the website have complete control over my future
Trust in the website I would be willing to let the website have complete control over my future