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I must confess I’m a procrastinator, and have been one for a long time. The only way I overcome and control my procrastination is through a strict regimen I follow religiously. Perhaps it will help you overcome the procrastination habit if I share my routine with you.

First thing every morning, I review a list of all the people I have to contact, letters I have to write, and all the transactions I have to make. I figure out what I have to do on my own and what things I can delegate to someone else. Then I prioritize the list into three categories: imperative status (the things I absolutely have to do myself) are ranked first; the things I can delegate are ranked second; and the non-time-sensitive functions are ranked last.

I then scan my calendar and allocate my work load so it balances with my day. I try to attack the hardest but most important functions first, and get them off my agenda. That makes it easy to address the easier (but still time-critical) functions next.

Accomplishment early in the day fuels my desire to achieve more. It will fuel your desire, too! I try to accomplish as many things as I can before noon. Most of my telephone calls are made early in the day. After lunch, I write letters and hold meetings.

In addition to my regular work, I have a number of projects that are constantly “in progress.” They represent my biggest abstract impediment because, for the most part, they are glints of inspiration or ambition I’ve conceived in my mind and now must bring to life.

If they require any interaction by at least one outsider, I need to keep advancing the effort on this project, so I use a number of tricks to stay on track. I envision my ultimate result. For example, I want to create a profit center operating with “X” people and bringing in “Y” amount of dollars each month.

I dissect that vision to its smallest base component. And I work on that first. I reduce everything I do for myself (as well as my clients) to a series of little, logical, progressive, baby-sized steps. I keep advancing forward — always in a progressive, sequentially logical order. I don’t try to attack the big picture all at once. Just its simplest, most basic component first, the second basic component next, and so on, until I’ve solidly constructed the foundation, then the frame, then the wiring, etc. Just like a contractor builds a building. Once my plan is solidly constructed, the last thing I do is turn on the power.

Most people focus on the end result, but fail to transactionally “stair-step” their way to it. Consequently, everything stays in a developmental stage. Nothing gets accomplished. Force yourself to identify the five most important things you have to do every day, and do them first. Decide what things you can reasonably be safe in delegating to others and then delegate them. Don’t drop the ball. Look at your growth and success in terms of a lot of first downs — one after another — until you get over the goal line. Don’t ever think about swinging home runs. Think about continuously hitting a single or a double, and getting your people constantly on base.

Spend isolated time thinking or strategizing. Make a “to do” list at the day’s end that continuously updates the list you worked on that morning — taking special effort to always rank in order of importance every item you add. Don’t delete an item until it’s been totally completed or unless you’ve delegated it or decided that it’s irrelevant now in your scope of activities.

Keep a designated pad or worksheet next to your phone. Then record every person of importance you talk to and every obligation you commit to do, or someone else commits to do for you. Then follow up...tenaciously. Fall off the wagon just one day...and everything falls apart. A good “easy-to-start-with” system I recommend is to take a clean piece of unlined paper, turn it sideways, and make separate columns for the following categories:

1) Calls to make 2) Letters to write 3) Things to do

4) Items to check up on

5) Specific people’s names you have ongoing dealings with, both inside and outside your company 6) Miscellaneous “catch-all” heading

By keeping a simple form like this on your desk or carrying it with you, you automatically record and maintain a continuously organized “at-a-glance” picture of everything relevant that’s going on within your business and personal life.

Without organization you can’t get things accomplished. By procrastinating, you allow opportunity to pass you by. And the cost of doing nothing is enormous. In summary, the cure for procrastination is this: Reduce every objective down to its most fundamental sequence of basic steps. Then progress every day one step at a

Sounds simple. Sounds obvious. But few people do it. If you start practicing this kind of regimen, your marketing accomplishments will soar. So here’s my personal recommendation on how to force yourself to act on my ideas.

1) Develop an entrepreneur’s attitude about creating wealth from scratch. It’s a very different attitude than the maintenance or mere management perspective most business people maintain.

2) Learn the difference between being proactive (which means acting to make things happen) and being reactive (which means doing something after letting them happen). Then choose to be proactive.

3) Study these books: My Life In Advertising, Confessions Of An Advertising Man, The Lasker

Story, and Taken At The Flood.

4) Apply for a job selling insurance — even if you have to take a leave of absence from your business. Take the training, because it will teach you how to make things happen.

5) Read every issue of Forbes magazine.

6) Spend a Sunday afternoon reading the classified ads to see all the amazing businesses that are increasing their profits.

7) Put together a mastermind group of people to help you see your business in different illuminating lights.

8) Study and get to know people who have built businesses from scratch. Learn the entrepreneur’s way of thinking.