PLAN DE MANEJO

Alright. Like everybody on the line, if you’re listening, it doesn’t matter what you sell, you just gotta love what you sell.

And you’re going to acquire the information that you’re going to market to other people. You can acquire that information for free. It’s all on the internet. Thousands of special reports and even books that are free. You can attract and acquire and get ready to market and give away to other people for free.

Now, get this point. You give it away to other people for free they’ve got to give you their e-mail address. And when they’ve given you that

permission to have that email address, even though you’re giving away other people’s free information, you now build a list of people who are interested in that subject. 100 people, 200 people, 1500 people, whatever. If you have a goal by the end of this year to attract in your life 10,000 e-mails, people who’ve said, “send me more information. I like it for free”, without even trying to sell them. What I’m trying to

tell you is 1% of those people will be willing to buy what you have.

If you put an offer in your e-mail once a month, just once a month, 1%. And you market a $100 product. An information product. Whether it’s on health, relationships, diet, money, stock market, real estate, owning your own business, marketing an internet business, there’s all different types of subjects you can select. When you give away that information for a period of time, 1% of them are really hot. They want it now. They’re willing to pay for it. 1% of 10,000 is 100 people. 100 people times

$100 is $10,000. You do that once a month and you’re making $100,000 a year for the rest of your life.

So, you’ve got to plant seeds. You’ve gotta spend the time. You gotta spend the energy. You gotta spend the money to accumulate and to gather this traffic. Is that right?

Absolutely.

And then over time, by your free offers: a free e-book, a free autoresponder, etc. you will take a small part of them, dip them in your opt-in list and then over time come to them with offers and information that expresses value to them.

That is exactly true. However! And I haven’t done this yet because I really launch on my regular PR tour happens on the 16^th of April. What I’ve said to the media at that point is, “give me an hour. We’ll start something from scratch. And in an hour we’ll be making money in 60 minutes.”

Now, how do you do that?

First of all you’ve got to realize that there are people online right now. Right this very second.

There are at least 60 million people online right now!

And of those 60 million people that are online right this very second, you get it? Right now.

Bring it to us, Rob, we’re waiting, we’re hungry for it, we’re anticipating…

Some of these people, they’re looking, they’re searching like in the yellow pages.

See, there’s a difference between a yellow pages ad and a newspaper.

When you read a newspaper, you’re not trying to read ads. You’re trying to get the news. But when you’re looking in the yellow pages, what are you looking for? There is no news in the yellow pages.

The only reason you go to the yellow pages is because you are hot. You want something now.

Well, the whole dang internet is that way. It’s a huge yellow pages. Except the yellow pages are free to us. We don’t have to pay huge monthly fees to the yellow page companies to do it.

Right now 60 million people are looking for information this second.

If I can find out how to group those people into little pools of people and communicate with them instantly, I can get an instant response right now. So,

“how do you find those people?” is the next question.

Absolutely.

There are thousands who have already done the work that I was telling you how to do.

I told you it took me 9 months to create my ezine.

To gather 11,000 names. Now we’ve got well over 25,000 email addresses of people who want what I have.

So, there are thousands of ezines sent out every day. Not every one of them every single day. But in every single day there are thousands of ezines that go out to these hundreds of millions of people across the internet.

You could buy an ad in those ezines. You can buy a sponsorship in those ezines. You can buy a single blast in those ezines for less money than you

can believe. For a single classified ad it’s $40 or $50.

It’s not that expensive.

So, get me on a major talk show, and we didn’t set it up for you to do this with me today but what I’m going to do is get the list of say 50 different ezines of 10 different subjects and say to whoever the talk show host happens to be, “pick a subject. What subject would you like to make money in today, right now? OK, here’s an ezine that’s going to go out today on that subject. We’ve already made

arrangements to buy an ad in that and we’re going to place an ad and we’re going to make money in 60 minutes.”

Are you going to be selling a product there or be offering