POK-TA-POK EN MÉXICO; CHAAJ Y CHAJCHAAY EN GUATEMALA Mayan spiritualities in the ball-games of forearm and hip in the 21th century
2. POK-TA-POK, UN DEPORTE MAYA PARA EL SIGLO XXI
As pointed out above, certain limitations occurred throughout the research process.
Further research on the topic of how Facebook pages could be optimally used for marketing purposes could expand the results already obtained and confirm their reliability.
More reliable results may be achieved by including a larger sample of respondents in the data-collection process. By combining the opinions of the majority of social media experts
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in South Africa it should be possible to create an accurate perception of how Facebook pages should be used to effectively reach the market. Further research on this topic could possibly include all the social media organisations in the country.
While the online exercise enabled the researcher to easily reach a large sample of geographically diverse respondents, personal interviews may have provided more comprehensive results. An opportunity to discuss the objectives of the study and the process of completing the card-sorting exercise with each respondent could have resulted in more complete and in-depth responses from the respondents. Future studies on the subject could possibly be conducted in person by way of interviews, or could perhaps focus groups, which would enable respondents to react to the opinions of their peers.
The diverse nature of various industries may impact the results obtained in this study.
While it is believed that the criteria identified may be applicable to most industries, further industry-specific research could prove otherwise. Research involving major industries may lead to different results for different industries, and could even indicate which industries are likely to benefit most from marketing through Facebook pages.
When considering the set of criteria provided in this study, it may be beneficial to develop a procedural model in conjunction with a set of criteria compiled in a subsequent study.
This will allow inexperienced marketers to create a new Facebook page step by step, or to improve an existing page to ensure that it complies with the criteria identified in the study.
Even though further research may be required in order to provide a more conclusive answer to the research question stated earlier on, the objectives of this study were satisfactorily achieved.
6.8 CONCLUSION
The final chapter of this study includes a summary of the research question and the objectives that were discussed in the previous chapters. The conclusions that were arrived at were discussed in section 6.3, according to the specific objectives set for the study. It
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was concluded that there are seven criteria that can be regarded as being key to an optimal Facebook marketing strategy, and recommendations were made regarding the application of these criteria by marketers who plan to include Facebook pages in their marketing strategies. In South Africa, the implementation of these criteria could lead to the optimal use of a company’s Facebook page for marketing purposes.
The contribution of the study in the marketing field was discussed and it was suggested that organisations of different types and sizes could benefit from the findings. A number of limitations were highlighted and discussed. Finally, suggestions were made on how the study might be extended as future research could support the current findings and also provide more conclusive findings.
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