Precio por canal de distribución:

Tabla 71

Mascarilla de envase 30gr:

30 gr Precio de venta Margen Valor venta al canal Tienda Virtual 60.00 0.00 60.00

Bio ferias 60.00 0.00 60.00

Bio tiendas 60.00 0.15 51.00

Spa 60.00 0.15 51.00

Nota: Elaboración propia.

Tabla 72

Mascarilla de envase de 75gr:

75 gr Precio de venta Margen Valor venta al canal Tienda Virtual 90.00 0.00 90.00

Bio ferias 90.00 0.00 90.00

Bio tiendas 90.00 0.15 76.50

Spa 90.00 0.15 76.50

Tabla 73

Programa de ventas 2020.

PROGRAMA DE VENTAS CANAL SPA EN SOLES 2020

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 1,412 1,412 1,412 1,560 1,560 1,560 1,857 1,857 1,857 2,600 2,600 2,600 22,287 Piel seca a normal 75 gr 2,219 2,219 2,219 2,453 2,453 2,453 2,920 2,920 2,920 4,079 4,079 4,079 35,010 Piel mixta a grasa 30 gr 1,831 1,831 1,831 2,024 2,024 2,024 2,410 2,410 2,410 3,374 3,374 3,374 28,917 Piel mixta a grasa 75 gr 1,870 1,870 1,870 2,067 2,067 2,067 2,461 2,461 2,461 3,445 3,445 3,445 29,529 TOTAL 7,332 7,332 7,332 8,104 8,104 8,104 9,648 9,648 9,648 13,498 13,498 13,498 115,743 PROGRAMA DE VENTAS CANAL BIOTIENDAS EN SOLES 2020

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 1,707 1,707 1,707 1,887 1,887 1,887 2,246 2,246 2,246 3,144 3,144 3,144 26,952 Piel seca a normal 75 gr 2,683 2,683 2,683 2,966 2,966 2,966 3,531 3,531 3,531 4,943 4,943 4,943 42,370 Piel mixta a grasa 30 gr 2,215 2,215 2,215 2,448 2,448 2,448 2,914 2,914 2,914 4,080 4,080 4,080 34,969 Piel mixta a grasa 75 gr 2,262 2,262 2,262 2,500 2,500 2,500 2,976 2,976 2,976 4,166 4,166 4,166 35,709 TOTAL 8,867 8,867 8,867 9,800 9,800 9,800 11,667 11,667 11,667 16,333 16,333 16,333 140,001

PROGRAMA DE VENTAS CANAL BIOFERIAS EN SOLES 2020

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 1,081 1,081 1,081 1,195 1,195 1,195 1,423 1,423 1,423 1,992 1,992 1,992 17,073 Piel seca a normal 75 gr 1,700 1,700 1,700 1,879 1,879 1,879 2,237 2,237 2,237 3,131 3,131 3,131 26,841 Piel mixta a grasa 30 gr 1,403 1,403 1,403 1,551 1,551 1,551 1,846 1,846 1,846 2,584 2,584 2,584 22,153 Piel mixta a grasa 75 gr 1,433 1,433 1,433 1,584 1,584 1,584 1,885 1,885 1,885 2,639 2,639 2,639 22,621 TOTAL 5,617 5,617 5,617 6,208 6,208 6,208 7,391 7,391 7,391 10,347 10,347 10,347 88,688

PROGRAMA DE VENTAS CANAL TIENDA VIRTUAL EN SOLES 2020

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 1,892 1,892 1,892 2,092 2,092 2,092 2,490 2,490 2,490 3,486 3,486 3,486 29,879 Piel seca a normal 75 gr 2,975 2,975 2,975 3,288 3,288 3,288 3,914 3,914 3,914 5,480 5,480 5,480 46,972 Piel mixta a grasa 30 gr 2,455 2,455 2,455 2,714 2,714 2,714 3,231 3,231 3,231 4,523 4,523 4,523 38,767 Piel mixta a grasa 75 gr 2,507 2,507 2,507 2,771 2,771 2,771 3,299 3,299 3,299 4,619 4,619 4,619 39,587 TOTAL 9,830 9,830 9,830 10,864 10,864 10,864 12,934 12,934 12,934 18,107 18,107 18,107 155,205 Nota: Elaboración propia.

Tabla 74

Programa de ventas 2021.

Programa de ventas Canal SPA en soles 2021

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 2,565 2,565 2,565 1,973 1,973 1,973 2,696 2,696 2,696 2,236 2,236 2,236 28,407 Piel seca a normal 75 gr 4,019 4,019 4,019 3,092 3,092 3,092 4,226 4,226 4,226 3,504 3,504 3,504 44,523 Piel mixta a grasa 30 gr 3,324 3,324 3,324 2,557 2,557 2,557 3,495 3,495 3,495 2,898 2,898 2,898 36,822 Piel mixta a grasa 75 gr 3,391 3,391 3,391 2,608 2,608 2,608 3,565 3,565 3,565 2,956 2,956 2,956 37,562 TOTAL 13,299 13,299 13,299 10,230 10,230 10,230 13,981 13,981 13,981 11,594 11,594 11,594 147,314

Programa de ventas Canal Biotiendas en soles 2021

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,101 3,101 3,101 2,386 2,386 2,386 3,260 3,260 3,260 2,704 2,704 2,704 34,353 Piel seca a normal 75 gr 4,861 4,861 4,861 3,739 3,739 3,739 5,110 5,110 5,110 4,238 4,238 4,238 53,842 Piel mixta a grasa 30 gr 4,020 4,020 4,020 3,092 3,092 3,092 4,226 4,226 4,226 3,505 3,505 3,505 44,529 Piel mixta a grasa 75 gr 4,101 4,101 4,101 3,154 3,154 3,154 4,311 4,311 4,311 3,575 3,575 3,575 45,423 TOTAL 16,083 16,083 16,083 12,371 12,371 12,371 16,907 16,907 16,907 14,021 14,021 14,021 178,147

Programa de ventas Canal Bioferias en soles 2021

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 1,965 1,965 1,965 1,511 1,511 1,511 2,065 2,065 2,065 1,713 1,713 1,713 21,762 Piel seca a normal 75 gr 3,079 3,079 3,079 2,369 2,369 2,369 3,237 3,237 3,237 2,684 2,684 2,684 34,108 Piel mixta a grasa 30 gr 2,547 2,547 2,547 1,959 1,959 1,959 2,677 2,677 2,677 2,220 2,220 2,220 28,208 Piel mixta a grasa 75 gr 2,598 2,598 2,598 1,998 1,998 1,998 2,731 2,731 2,731 2,265 2,265 2,265 28,775 TOTAL 10,188 10,188 10,188 7,837 7,837 7,837 10,711 10,711 10,711 8,882 8,882 8,882 112,853

Programa de ventas Canal tienda virtual en soles 2021

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,438 3,438 3,438 2,645 2,645 2,645 3,614 3,614 3,614 2,997 2,997 2,997 38,083 Piel seca a normal 75 gr 5,389 5,389 5,389 4,145 4,145 4,145 5,665 5,665 5,665 4,698 4,698 4,698 59,689 Piel mixta a grasa 30 gr 4,456 4,456 4,456 3,428 3,428 3,428 4,685 4,685 4,685 3,885 3,885 3,885 49,364 Piel mixta a grasa 75 gr 4,546 4,546 4,546 3,497 3,497 3,497 4,779 4,779 4,779 3,963 3,963 3,963 50,356 TOTAL 17,829 17,829 17,829 13,715 13,715 13,715 18,744 18,744 18,744 15,543 15,543 15,543 197,492 Nota: Elaboración propia.

Tabla 75

Programa de ventas 2022.

Programa de ventas Canal SPA en soles 2022

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,122 3,122 3,122 2,401 2,401 2,401 3,282 3,282 3,282 2,721 2,721 2,721 34,578 Piel seca a normal 75 gr 4,883 4,883 4,883 3,756 3,756 3,756 5,133 5,133 5,133 4,257 4,257 4,257 54,086 Piel mixta a grasa 30 gr 4,061 4,061 4,061 3,124 3,124 3,124 4,269 4,269 4,269 3,540 3,540 3,540 44,982 Piel mixta a grasa 75 gr 4,123 4,123 4,123 3,172 3,172 3,172 4,334 4,334 4,334 3,594 3,594 3,594 45,671 TOTAL 16,188 16,188 16,188 12,453 12,453 12,453 17,018 17,018 17,018 14,113 14,113 14,113 179,316

Programa de ventas Canal Biotiendas en soles 2022

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,775 3,775 3,775 2,904 2,904 2,904 3,969 3,969 3,969 3,291 3,291 3,291 41,815 Piel seca a normal 75 gr 5,905 5,905 5,905 4,542 4,542 4,542 6,207 6,207 6,207 5,128 5,128 5,128 65,346 Piel mixta a grasa 30 gr 4,911 4,911 4,911 3,778 3,778 3,778 5,163 5,163 5,163 4,281 4,281 4,281 54,397 Piel mixta a grasa 75 gr 4,986 4,986 4,986 3,835 3,835 3,835 5,242 5,242 5,242 4,347 4,347 4,347 55,229 TOTAL 19,576 19,576 19,576 15,059 15,059 15,059 20,580 20,580 20,580 17,047 17,047 17,047 216,787

Programa de ventas Canal Bioferias en soles 2022

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 2,391 2,391 2,391 1,840 1,840 1,840 2,514 2,514 2,514 2,085 2,085 2,085 26,489 Piel seca a normal 75 gr 3,741 3,741 3,741 2,877 2,877 2,877 3,932 3,932 3,932 3,261 3,261 3,261 41,433 Piel mixta a grasa 30 gr 3,111 3,111 3,111 2,393 2,393 2,393 3,270 3,270 3,270 2,712 2,712 2,712 34,460 Piel mixta a grasa 75 gr 3,159 3,159 3,159 2,430 2,430 2,430 3,321 3,321 3,321 2,754 2,754 2,754 34,987 TOTAL 12,401 12,401 12,401 9,540 9,540 9,540 13,037 13,037 13,037 10,811 10,811 10,811 137,369

Programa de ventas Canal tienda virtual en soles 2022

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 4,185 4,185 4,185 3,219 3,219 3,219 4,400 4,400 4,400 3,648 3,648 3,648 46,356 Piel seca a normal 75 gr 6,546 6,546 6,546 5,035 5,035 5,035 6,882 6,882 6,882 5,707 5,707 5,707 72,509 Piel mixta a grasa 30 gr 5,444 5,444 5,444 4,188 4,188 4,188 5,723 5,723 5,723 4,746 4,746 4,746 60,304 Piel mixta a grasa 75 gr 5,527 5,527 5,527 4,252 4,252 4,252 5,811 5,811 5,811 4,819 4,819 4,819 61,227 TOTAL 21,702 21,702 21,702 16,694 16,694 16,694 22,815 22,815 22,815 18,920 18,920 18,920 240,396 Nota: Elaboración propia.

Tabla 76

Programa de ventas 2023.

Programa de ventas Canal SPA en soles 2023

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,688 3,688 3,688 2,837 2,837 2,837 3,877 3,877 3,877 3,215 3,215 3,215 40,851 Piel seca a normal 75 gr 5,774 5,774 5,774 4,441 4,441 4,441 6,070 6,070 6,070 5,033 5,033 5,033 63,954 Piel mixta a grasa 30 gr 4,793 4,793 4,793 3,687 3,687 3,687 5,039 5,039 5,039 4,178 4,178 4,178 53,091 Piel mixta a grasa 75 gr 4,883 4,883 4,883 3,756 3,756 3,756 5,133 5,133 5,133 4,257 4,257 4,257 54,086 TOTAL 19,137 19,137 19,137 14,721 14,721 14,721 20,119 20,119 20,119 16,684 16,684 16,684 211,982

Programa de ventas Canal Biotiendas en soles 2023

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 4,460 4,460 4,460 3,431 3,431 3,431 4,689 4,689 4,689 3,888 3,888 3,888 49,401 Piel seca a normal 75 gr 6,982 6,982 6,982 5,371 5,371 5,371 7,340 7,340 7,340 6,087 6,087 6,087 77,340 Piel mixta a grasa 30 gr 5,796 5,796 5,796 4,459 4,459 4,459 6,093 6,093 6,093 5,053 5,053 5,053 64,203 Piel mixta a grasa 75 gr 5,905 5,905 5,905 4,542 4,542 4,542 6,207 6,207 6,207 5,148 5,148 5,148 65,406 TOTAL 23,143 23,143 23,143 17,802 17,802 17,802 24,329 24,329 24,329 20,176 20,176 20,176 256,350

Programa de ventas Canal Bioferias en soles 2023

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 2,825 2,825 2,825 2,173 2,173 2,173 2,970 2,970 2,970 2,463 2,463 2,463 31,295 Piel seca a normal 75 gr 4,423 4,423 4,423 3,402 3,402 3,402 4,650 4,650 4,650 3,856 3,856 3,856 48,993 Piel mixta a grasa 30 gr 3,672 3,672 3,672 2,824 2,824 2,824 3,860 3,860 3,860 3,201 3,201 3,201 40,672 Piel mixta a grasa 75 gr 3,741 3,741 3,741 2,877 2,877 2,877 3,932 3,932 3,932 3,261 3,261 3,261 41,433 TOTAL 14,661 14,661 14,661 11,277 11,277 11,277 15,412 15,412 15,412 12,781 12,781 12,781 162,393

Programa de ventas Canal tienda virtual en soles 2023

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 4,944 4,944 4,944 3,803 3,803 3,803 5,198 5,198 5,198 4,310 4,310 4,310 54,766 Piel seca a normal 75 gr 7,740 7,740 7,740 5,954 5,954 5,954 8,137 8,137 8,137 6,748 6,748 6,748 85,739 Piel mixta a grasa 30 gr 6,426 6,426 6,426 4,943 4,943 4,943 6,755 6,755 6,755 5,602 5,602 5,602 71,175 Piel mixta a grasa 75 gr 6,546 6,546 6,546 5,035 5,035 5,035 6,882 6,882 6,882 5,707 5,707 5,707 72,509 TOTAL 25,656 25,656 25,656 19,735 19,735 19,735 26,972 26,972 26,972 22,367 22,367 22,367 284,189 Nota: Elaboración propia.

Tabla 77

Programa de ventas 2024.

Programa de ventas Canal SPA en soles 2024

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 4,277 4,277 4,277 3,290 3,290 3,290 4,497 4,497 4,497 3,729 3,729 3,729 47,379 Piel seca a normal 75 gr 6,685 6,685 6,685 5,143 5,143 5,143 7,028 7,028 7,028 5,828 5,828 5,828 74,052 Piel mixta a grasa 30 gr 5,548 5,548 5,548 4,298 4,298 4,298 5,933 5,933 5,933 4,837 4,837 4,837 61,845 Piel mixta a grasa 75 gr 6,422 6,422 6,422 4,940 4,940 4,940 6,751 6,751 6,751 5,599 5,599 5,599 71,134 TOTAL 22,932 22,932 22,932 17,670 17,670 17,670 24,208 24,208 24,208 19,992 19,992 19,992 254,410

Programa de ventas Canal Biotiendas en soles 2024

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 5,173 5,173 5,173 3,979 3,979 3,979 5,438 5,438 5,438 4,509 4,509 4,509 57,296 Piel seca a normal 75 gr 8,084 8,084 8,084 6,219 6,219 6,219 8,499 8,499 8,499 7,048 7,048 7,048 89,551 Piel mixta a grasa 30 gr 6,709 6,709 6,709 5,161 5,161 5,161 7,053 7,053 7,053 5,849 5,849 5,849 74,318 Piel mixta a grasa 75 gr 6,815 6,815 6,815 5,242 5,242 5,242 7,165 7,165 7,165 5,941 5,941 5,941 75,489 TOTAL 26,781 26,781 26,781 20,601 20,601 20,601 28,155 28,155 28,155 23,348 23,348 23,348 296,654

Programa de ventas Canal Bioferias en soles 2024

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 3,277 3,277 3,277 2,521 2,521 2,521 3,445 3,445 3,445 2,857 2,857 2,857 36,296 Piel seca a normal 75 gr 5,121 5,121 5,121 3,940 3,940 3,940 5,384 5,384 5,384 4,465 4,465 4,465 56,729 Piel mixta a grasa 30 gr 4,250 4,250 4,250 3,269 3,269 3,269 4,468 4,468 4,468 3,705 3,705 3,705 47,079 Piel mixta a grasa 75 gr 4,317 4,317 4,317 3,321 3,321 3,321 4,539 4,539 4,539 3,764 3,764 3,764 47,821 TOTAL 16,966 16,966 16,966 13,050 13,050 13,050 17,836 17,836 17,836 14,790 14,790 14,790 187,926

Programa de ventas Canal tienda virtual en soles 2024

ENE FEB MAR ABR MAY JUN JUL AGO SET OCT NOV DIC Total Piel seca a normal 30 gr 5,734 5,734 5,734 4,411 4,411 4,411 6,028 6,028 6,028 4,999 4,999 4,999 63,518 Piel seca a normal 75 gr 8,962 8,962 8,962 6,894 6,894 6,894 9,422 9,422 9,422 7,813 7,813 7,813 99,276 Piel mixta a grasa 30 gr 7,438 7,438 7,438 5,721 5,721 5,721 7,819 7,819 7,819 6,484 6,484 6,484 82,388 Piel mixta a grasa 75 gr 7,555 7,555 7,555 5,812 5,812 5,812 7,943 7,943 7,943 6,587 6,587 6,587 83,687 TOTAL 29,690 29,690 29,690 22,838 22,838 22,838 31,212 31,212 31,212 25,883 25,883 25,883 328,870 Nota: Elaboración propia.

4.3. Mezcla de marketing