3.4 Maniobras y operaciones
3.4.1 Preparación para zarpe
Conclusions
The 2010 expansion of the survey, measurement, and analysis approach has enabled a much greater level of
insight to be developed.
Regional and Local eGovernment progress shows a high variance (~60%) in performance, and steps are
required to address this, to “raise the bar, and also close the gap”.
eGovernance and Efficiency improvements can be made at all levels of Administration by focusing on:
structural and coordination impediments; ensuring initiatives, methods and capabilities for management
eGovernment programmes and projects to deliver better value are in place; applying more attention to
evidencing efficiency and other forms of value from eGovernment projects; and embracing pan‐EU initiatives. Customer Insight is “the contemporary challenge” for public administrations. Practices are nascent, very mixed
and varied. It is a complex topic, however without any doubt deserves considerable attention. Without it, the
financial equation for public service provision cannot support continued provision of services at current levels.
This is likely to be considered unacceptable by all parties.
Driving Take‐Up of eGovernment Services and Evidencing Better Outcomes must be a continued priority for
all administrations. The gap between investment in making public services available and their take‐up is too
great (up to 76%, with a 45% average in EU27+). The quality and availability of information to evidence
improvements and the methods used are inadequate.
Considerations Regional & Local Services
1. Analyse (and monitor) eGov performance at regional and local levels: Particularly where country
governance structures enable analysis at sub‐national levels. And establish means to accelerate
improvements: e.g. repeatable solutions; capability transfers.
2. Revisit policies and programmes for local eGovernment to ‘raise the bar and close the gap’ on performance: Leadership commitment (political / administrative) is a precursor for progress. This will
support improvement in regional and local cohesion. Action could for instance include delivery at national
level of service APIs for use by local agencies / parties to accelerate eService transformation.
3. Increase attention to eGov priorities, monitoring and action planning in Regional Funding policies.
eGovernance & Efficiency
4. Increase attention to eGovernance models as a basis for comparison and improvement: Although every
country has different characteristics, there are substantial opportunities to analyse, profile and share
learning of what works and doesn’t across countries in order to inform governance designs. This would
benefit from the inclusion of comparison of leading (non‐EU) approaches. This could form the basis of an
Action Learning Group (ALG).
5. Compare approaches, methods and tools taken by Administrations to monitor eGovernment programmes to secure quality delivery and evidence benefits: Such approaches may well be at sub‐
national levels. Evaluation beyond EU27+ should be included. Candidate for an ALG.
6. Align CIP large scale pilots to eGov performance monitoring: The goal being to provide early evidence of
value from these pilots, based on a recognised set of indicators, to promote broader take‐up in these
high‐impact areas.
4.The challenges that lie ahead
Developing Customer Insight
7. Prioritise studies of methods used to develop customer insight, to increase competency in this area:
Importantly, this should consider practices used internationally and in the private sectors. It should also
be informed by foresight analysis of future potential customer needs and behaviours. Potential for ALG,
supported by pre‐analysis.
8. Regularly evaluate the impact of social media on eGovernment (and performance monitoring): This is a
highly dynamic area and has considerable potential to change the needs and methods of eGov
measurement within current annual method refinement cycles.
Driving Take‐Up and Evidencing Better Outcomes
9. Apply science to the ‘dark art’ of multi‐channel optimisation: The 100‐fold cost difference between on‐
line / mobile and face‐to‐face interaction, and the quality improvement potential of on‐line is substantial,
yet received wisdom suggests no consistent method is applied. Further study of this area is important and
will help inform issues of exclusion.
10. Set policies for channel use at national (and regional/local) levels: Policy and funding action will be
required in many countries to set the direction and provoke innovation.
11. Re‐visit and re‐scope a study to assess methods used for public value measurement and identify leading practice: There is high diversity in this area, and insufficient evidence of auditable value to provoke and
promote action. Greater use of value‐methods (both assessment and value tracking) is required in order
to help advance Europe faster, so more consistency of tools and competence is needed.
12. Increase focus on structured capture of case studies with clear (‘game changing’) public value cases:
Such cases may well be at sub‐national (or international non‐EU) levels. The existing ePractices database
serves as an obvious starting point. Once captured, greater attention should be placed on communication
and (re‐) deployment of such examples.
13. Broaden the scope of and streamline ongoing measurements of take‐up to gain more in‐depth insights
into the extent to which the internet is used by citizens and businesses in their contacts with public
administrations, as well as by governments internally and intermediaries delivering eGovernment services
on administrations' behalf. These insights are a condition sine qua to analyze levels and patterns of usage
and subsequently adapt eGovernment offerings.