10 PREPARACION DEL POZO PARA EL PERFILAJE DE CEMENTO

A CLEAR STRATEGIC FOCUS ON LOCAL SEARCHES

Eniro has leading positions to work from in its continued development of the best quality and technology to meet the market’s future needs for local search services in Scandinavia, Finland and Poland.

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Eniro’s strategy is based on its presence in three market segments. (1) Focus is on strengthening the Company’s position in Local Search. This will be achieved by offering a superior search experience for users and generating market-leading returns to advertisers. (2) The value of the current search offerings will be enhanced by

augmenting them with innovative, complementary services in digital marketing. (3) Parallel with this, the Company will responsibly manage its contracting business in Print and Voice. Eniro’s strategic direction in the years immediately ahead will revolve around being even more attractive for users, improving the conditions for advertisers’ exposure, and creating an internal culture that drives growth in value for users and advertisers alike. GREATER USER BENEFIT

Users have high demands on information and use the search sites that offer the most relevant information. Eniro must continuously strengthen content to ensure that it is always relevant for the millions of visitors who use Eniro’s sites to search for information every week in the various countries. To more clearly define its market position, going forward Eniro will highlight specially selected search categories, with the goal to be recognized as the most relevant search function in those areas. At the same time, Eniro will offer the industry’s best user interface, ensuring that users find it easy to search whether they are using a desktop computer, tablet, or smartphone. Through continued focus on app development, Eniro will consolidate its leading position in Mobile search.

To a greater extent than before, Eniro will aspire to engage and inspire users, among other ways by offering real- time information, more images, and a greater array of personal settings.

MARKET-LEADING RETURN FOR ADVERTISERS

Higher user benefit leads to more traffic, which attracts advertisers. All customers receive effect (ROI) reports that show the traffic generated by Eniro’s search services. In this way, customers can see the impact of their marketing and measure the return on their investment. Customers that monitor their marketing impact via Eniro’s result reports have a higher repeat purchase rate than those that do not regularly take an interest in their advertising results. Eniro will help customers to a greater extent in seeing the opportunities and impact of their marketing investment.

One way Eniro will achieve this is by being more perceptive and improving its dialog with advertisers. By working from individual customers’ current needs and market situations, Eniro will increasingly focus on guiding its customers through the digital marketing process and offer customized solutions. These can entail, for example, price models, seasonal offers, or specific solutions for selected market segments.

Surveys conducted in Sweden by the market research company TNS Sifo in 2014 show that today’s users are more tech-savvy than many advertisers. There is a great difference between what consumers are looking for among small and medium-sized businesses, and what these companies offer in terms of search results. For example, users want more detailed information in their product searches – mainly regarding price – but also more images, consumer reviews, and information on where they can buy the product they are researching. Eniro’s platform offers this type of information, among other things through an image gallery. This function is a vital step in an e-commerce solution and enables advertisers to achieve deeper penetration into the user’s search and purchase process.

INTERNAL CULTURE THAT DRIVES VALUES FOR USERS AND ADVERTISERS

A more customer- and market-oriented sales effort requires that the sales force handles a broader product portfolio, which puts higher demands on the competence of Eniro’s salespeople. Clear control and monitoring of results will be an increasingly important part of leadership within sales. The management function that was previously established in Denmark has served as inspiration for the sales management that began to be implemented in the other geographic markets in 2014.

Eniro is working actively to reduce staff turnover. Clear career opportunities, training, and an upgraded competency profile in recruitment are examples of measures that have been taken to further improve employee satisfaction.

customers’ marketing, and where Eniro either serves as a retailer of external partners’ products or develops its own services.

Eniro will put greater emphasis on business development. The company will channel its own development resources into users’ experiences of Eniro’s search and navigation services. In other areas, Eniro will collaborate with niche entrepreneurs in order to tap into their specialist expertise. Through such partnerships Eniro can integrate third parties’ technical solutions with Eniro’s content, be more flexible, and shorten the time from idea to product launch.