Capítulo II: Estudio de mercado
2.2. Proceso de investigación de mercado
2.2.6. Presentación y análisis de datos
human Agency in Government and Private Team
There was no executive9 for the government team, but the operations of both the private
sector team and the transport section were each overseen by an executive. In the
government team there were six leaders, one of whom assumed the role of supervisor for
the group, although this title (while on a higher scale) did not really represent any
hierarchical position within the team and was actually carried forward from their time in
the Government Medical Warehouse. With the exception of the executives and those
above, responsibilities were not distinctly different from one individual to another; each
of them was given picking and packing based on the allocation made by the leader on the
day. Either the executive or the assistant manager had to approve the delivery schedule
for the purpose of consolidating deliveries that were along the same route, but decisions
on the daily operation rested primarily with the employees on the warehouse floor. For
instance, they had to consult one another to ensure that the picking and packing process
was completed on time, and to decide whether or not to consider urgent delivery.
One of the performance targets of the warehouse department was to deliver the product to
the customer within seven days from the pick lists, and KOPI was used as a basis for the
management of the warehouse to control their performance. The performance of the
individual employees was, however, hard to measure because the KOPI report illustrated
only the overall performance. Additionally, the report was restricted to the consumption
of those who prepared it and of the warehouse management team, and some
organisational members did not even know the existence of the report that reflected the
performance of their activities.
a standardised form, to be completed by each individual in the warehouse to record the
daily numbers of the items they picked and packed. In the private team, the executive
played an important role in encouraging the employees to record these items, and forms
were submitted to him at the beginning of the next working day. He then transferred the
items to a separate log book in order to track the performance of individual employees.
The log book was made available to each employee with the intention that they might use
it to compare their performance with others in their team. Although it took quite some
time for him to gain the cooperation from the employees, the executive made an effort to
remind them every day until the routine was established that there would be someone
who reminded the team to collect their forms before starting their job each day. He
personally believed that something had to be done to improve the performance of the
employees, and also agreed with the style of the previous warehouse manager who
rewarded the staff based on their individual performance, although the executive took a
different approach with the same intention: the performance log book was used to show
the staff their contribution to the team.
“I don’t believe in policing them like the previous manager, but I do agree with him that they can contribute more to the company. So I let them show their contribution, when their performance is not on a par with others, the peer pressure will start.”
Executive Private Team
“In the beginning it is quite troublesome to put down what we do, but then it becomes natural. We are interested in comparing why this month we cannot do as much as last month.”
In the private team, the alteration of practices was not only brought about by the agency
of the executive, but the log book itself also appears to have played an agency role in the
mesh of practices and orders in the warehouse. The log book was created as a result of
human intentionality, i.e. the log book was a manifestation of the executive’s intention to
make performance measurement a visible activity within the warehouse floor. Changes in
the speed of the picking process were in response to the calculative measures in the log
book. The visibility of performance encouraged each picker to compare their
performance against their peers, and the log book became the shared resource that
connected the aspiration of the management with the activities on the warehouse floor. It
thus promoted change as one of the entities in the mesh of practices and orders on the
warehouse floor. It also anchored stability as it did not cause the other elements of
warehouse practices to expire.
Similar to the practice of the previous manager, the executive also believed in face-to-
face monitoring of performance, so that he could reward only the right person. Avoiding
the manner of policing, he usually walked around the warehouse floor during the peak
hours so that he was accessible to the team. By doing this, he did not completely depend
on accounting measures as a mechanism of control from a distance (Roberts and Scapens,
1985); rather, he made accounting practices part of the “compositional and embedding
network” of the management control system (Schatzki, 2002; p.206).
very low. To the supervisor, it was quite impossible to encourage team members to
record their work as many of them were older than him, accustomed to thinking that the
way they did the job was always the best, and usually regarding him as a new boy.
Thinking that pushing for the use of this form would invite an uneasy relationship with
his peers, he chose not to rely on it. After all, the management seemed to give some
freedom in managing their day-to-day activities. What he did was to ensure that all the
pick lists and delivery orders assigned to the team were completed within the day. He
achieved this through informal interaction and verbal report, comparing the information
with the register of pick lists and delivery orders that he maintained. Unlike the practice
of the private team where the picker and packer worked individually to complete their
tasks, the staff in the government team worked at least in pairs to ensure the accuracy of
the items picked and packed. The arrangement to work in pairs or more also constituted a
form of social control since a team member would not want to upset his peer by his
underperformance.
The approach taken by the supervisor of the government team reflects his understanding
of socialisation on the warehouse floor. For that reason he remained true to the TOPIC
principle which promoted the importance of human relations such as teamwork and open
communications in doing their activities. He also complemented this with his
encouragement of informal interactions and verbal reports as a means to ensure that work
was completed on time. Compared with the private team, this illustrated how accounting
practices marginally meshed with the picking and packing practices in the absence of the
achieved through the agency created from the effect of the embedding network of
supervisor, team of pickers and packers and TOPIC discourses.