Los Presupuesto Participativos de Desarrollo Local en el Perú

LA EXPERIENCIA PERUANA Y EL PRESUPUESTO PARTICIPATIVO CASOS DE VILLA EL SALVADOR, ILO Y CHURCAMPA.

3.1. Los Presupuesto Participativos de Desarrollo Local en el Perú

WAS THE PROPOSED COURSE OFFERED ON DEAN’S APPROVAL?

WILL THE COURSE BE CROSS-LISTED WITH ANOTHER DEPARTMENT? NO IF YES, PLEASE NOTE WHICH DEPARTMENT:

ATTACH TO THIS FORM ANY RELEVANT CORRESPONDENCE WITH THE OTHER DEPARTMENT(S). NOTE: CROSS-LISTING OF COURSES REQUIRES WRITTEN APPROVAL FROM EACH DEPARTMENT AND FACULTY CONCERNED. IF YOU WOULD LIKE TO REMOVE A CROSS-LISTING YOU MUST INCLUDE A WRITTEN EXPLANATION AGREED UPON BY BOTH DEPARTMENTS AFFECTED.

*FOR ALL NEW CROSS-LISTINGS PLEASE NOTE WHICH DEPARTMENT OWNS THE COURSE:CSMM

CHANGE IN

COURSE TITLE

PROVIDE THE NEW COURSE TITLE:

CHANGE IN COURSE DESCRIPTION

600-LEVEL COURSE (Undergraduate course for graduate credit) Please

see #4 on page 2 of this form

CHANGE TO FULL COURSE CHANGE TO HALF COURSE CHANGE TO QUARTER

1. STATEMENT OF PURPOSE (How does the course fit into the department’s program?)

This course is in high demand from MCM students. Brand management is a core function for communications managers.

2. EXPECTED ENROLMENT:

3. DESCRIBE IN DETAIL THE METHOD OF PRESENTATION OF COURSE MATERIAL (i.e., lectures, seminars):

As is typical in the MCM program, students will attend an intense five day residency during which they will have 20 in-class contact hours with the faculty member. After that, students will interact with each other and the instructor via email, an online learning system (currently Avenue2Learn) and a series of webinars (minimum of 4).

4. DESCRIBE IN DETAIL THE METHOD OF EVALUATION (percentage breakdown, if possible): (For 600-level course, indicate

COURSE

CANCELLATION

PROVIDE THE REASON FOR COURSE CANCELLATION:

PLEASE NOTE: CROSS-LISTED COURSES CAN ONLY BE CANCELLED BY THE DEPARTMENT WHO OWNS THE COURSE.

OTHER

CHANGES

EXPLAIN:

BRIEF DESCRIPTION FOR CALENDAR - Provide a brief description (maximum 6 lines) to be included in the Graduate Calendar.

Using the case study method, this course will examine the strategies and tactics necessary for both digital and traditional brand management.

CONTENT/RATIONALE - Provide a brief description, i.e., outline the topics or major sub-topics, and indicate the principal texts to be used.

The word “brand” is everywhere. Each year 3,000 new brands enter a marketplace already cluttered with sagging older brands and filled with fickle consumers. Strong brands make companies profitable, yet remaining a top brand is tough. It’s not just about selling a product but about creating a lifestyle or personality that truly engages people’s emotions. In so doing, products and services become brands that forge strong connections and relationships with customers. Effective brand building involves the communications efforts of the entire organization. With this in mind, this course focuses on branding principles culled from a variety of new theories on the subject and case studies and interactive exercises to point out successful communications techniques in brand building.

Keller, Kevin. (2012). Strategic Brand Management. New York: Pearson.

the Extra Work to be required of graduate students, i.e., exams, essays, etc.)

10% In Class Participation 10% Online Participation

10% Minor Assignment (eg. Book Review) 30% Examination

40% Major Project (eg. Case Study)

5. TO PREVENT OVERLAP, IS A COURSE IN THE SAME OR A RELATED AREA OFFERED IN ANOTHER DEPARTMENT? IF YES, PLEASE ATTACH TO THIS FORM ANY RELEVANT CORRESPONDENCE WITH THE OTHER DEPARTMENT(S).

No.

6. IF THE COURSE IS INTENDED PRIMARILY FOR STUDENTS OUTSIDE YOUR DEPARTMENT, DO YOU HAVE THE SUPPORT OF THE DEPARTMENT/PROGRAM CONCERNED?

No.

PLEASE PROVIDE THE CONTACT INFORMATION FOR THE RECOMMENDED CHANGE:

Name: Alex Sévigny Email: [email protected] Extension: 27661 Date submitted: July 20, 2014-07-03

If you have any questions regarding this form, please contact the Assistant Secretary, School of Graduate Studies, [email protected].

SCHOOL OF GRADUATE STUDIES

RECOMMENDATION FOR CHANGE IN GRADUATE CURRICULUM - FOR CHANGE(S)

INVOLVING COURSES

IMPORTANT: PLEASE READ THE FOLLOWING NOTES BEFORE COMPLETING THIS FORM:

1. This form must be completed for ALL course changes. Sections of this form pertaining to your requested change

must be completed.

2. An electronic version of this form (must be MS WORD not PDF) should be emailed to the Assistant Secretary, School

of Graduate Studies.

3. A representative from the department/program is required to attend the Faculty Curriculum and Policy Committee

meeting during which this recommendation for change in graduate curriculum will be discussed.

DEPARTMENT/PROGRAM Department of Communication Studies and Multimedia

COURSE TITLE Organizational Social Responsibility and Sustainability

COURSE NUMBER 727

COURSE CREDIT

FULL COURSE ( ) HALF COURSE ( X ) QUARTER (MODULE) ( ) INSTRUCTOR(S) The instructor will be selected from among the MCM faculty.

PREREQUISITE(S)

No prerequisites

NATURE OF RECOMMENDATION (

PLEASE CHECK APPROPRIATE BOX)

NEW

COURSE X

DATE TO BE OFFERED (FOR NEW COURSES ONLY): June 2015