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CAPÍTULO VI. PROPUESTA DE COMERCIALIZACIÓN

6.7 Presupuesto

Below is a summary table that outlines the key findings of study research questions. Since subgroup results have been discussed in detail, the table generally highlights findings as they pertain to the sample as a whole. As indicated in the analysis chapter, respondent numbers were low for many subgroups (such as household income groups). Therefore, this table is meant to give an indication of trends that may exist in the Kitchener-Waterloo population, but further analysis may be conducted for subgroups of interest.

Table 37. Research questions and summary of findings.

Research Question Summary of Findings

1. To determine if residents currently living in homes with private yards may move to more compact dwellings and to describe the types of residents who are most, and least, likely to do so.

What are the current residence and yard sizes of the total sample?

 Medium-sized home

 Single-detached house

 Medium-large yard

How would resident subgroups differ in their residence and yard size preferences if they were

to move to another home (considering their current household size, finances, health, etc.)?

(Low Density was defined mainly as medium or large houses and medium, large, or very large

yards; High Density defined mainly as small houses or small to medium condominiums and

small yards)

Interest in Low Density:

 Couples with children under age 18

 Age group 25-45

 Household income $75,000-99,999 Interest in Low and High Density:

 Couples without children

 Age group 46-55 and 56-65

 Employed respondents

 Household income $50,000-74,999;

$100,000-149,999; and $150,000-249,999 Interest in High Density:

 Age group 66 and older

 Retired respondents

Research Question Summary of Findings

What proportions of the total sample are likely to move in 0-5 years; 6-10 years; and 11-25

years?

2. To discuss whether the proportion of residents who may move from low-density to high-density dwellings is likely to support an ongoing demand for low-high-density dwellings.

What are the potential trends in upsizing and downsizing property sizes, according to the size of homes and yards residents currently have and the sizes they would have preference for if they

were to move?

Residents in small homes

 Plan to move sooner than those in medium and large homes; small homes likely to have high turnover

 Most prefer to upsize to medium home

 Some preference for small houses or small to medium condominiums Residents in medium homes

 About a quarter plan to stay in their homes indefinitely

 Most plan to move within 10 years

 Most prefer another medium home Residents in large homes

 Plan to stay longer than those in smaller homes

 Most prefer large or medium house Residents with small yards

 would prefer a medium or large yard Residents with medium yards

 would prefer another medium or large yard

Residents with large yards

 had mixed preferences, with a tendency to prefer medium or large yards

Residents with very large yards

 would downsize to a large yard

When do residents living in each home size plan to move?

Research Question Summary of Findings

3. To investigate if, and how, residents value private outdoor space and to determine key features of private outdoor spaces that may appeal to potential homebuyers.

How important were yard characteristics when residents chose their current home?

(percentage who said the attribute was

“important + very important”)

 Privacy of property: 63%

 Size of property: 62%

 Attractive appearance of exterior: 61%

 Availability of parking: 61%

 Neat appearance of yard and property:

54%

 Attractiveness of yard: 52%

 Opportunity for other gardens: 51%

 Ease of maintaining the property: 49%

 Number or appearance of trees on property: 47%

 Opportunity for a food garden: 27%

 Opportunity to view wildlife on property:

19%

What are the important ways that residents use their yards?

(all uses listed were “important + very important” to >50% of respondents)

Front Yards:

Research Question Summary of Findings

 Playspace for children

 Viewing wildlife

How important is yard appearance?

(percentage who “agreed + strongly agreed” to statements given) thing’ in landscaping front yards: 52%

 People should be able to ‘do their own thing’ in landscaping backyards: 67%

 If a yard looked different from most yards in respondents neighbourhood, only 12%

said it should conform to the majority

How much time and money are residents willing to devote to their current yards?

 Residents generally willing to spend more time than they actually spend on yard maintenance

 58% were unwilling to pay for yard maintenance companies

 66% would pay for landscape installation

 56% would pay for landscape design

What types of yard landscapes generally appeal, and do not appeal, to residents, and why?

Landscapes liked by >50% of total sample:

 Leafy perennials

 Flower gardens

 Lawn and foundation plantings

 Natural gardens

Landscape disliked by >50% of total sample:

 Xeriscapes

Most appealing landscape characteristics:

 Looks practical to maintain

 Environmentally acceptable

 Aesthetically pleasing (nice planting shapes and colours)

Research Question Summary of Findings

Most unappealing landscape characteristics:

 Looks impractical to maintain

 Household could not enjoy using the space

4. To investigate if, and how, residents value public outdoor space and to determine key features of public outdoor spaces that may appeal to potential homebuyers.

What do residents like to have in public outdoor spaces?

(percentage who “agreed + strongly agreed” to statements given)

 Variety of trees in neighbourhood: 88%

 Green spaces, parks, and woodlots linked by corridors: 78%

 Woodlots in neighbourhood: 73%

 Parks with landscaped play areas: 66%

 Parks with wild areas (grass, shrubs, trees): 66%

 Parks with groomed lawns and gardens:

50%

How important was public outdoor space when residents chose their current home?

 Neighbourhood appearance: 71%

 Spaciousness of neighbourhood: 63%

 Close to parks or recreation: 57%

 Close to natural areas: 52%

 Opportunities to view wildlife: 32%

How important would public outdoor space be in encouraging residents to live with no private

yard or a small private yard in the future?

(percentage who said the attribute was

“important + very important”)

No yard:

 Nice view from windows: 87%

 Nearby park: 79%

 Field or playspace for children is nearby:42%

 Can garden in community garden: 33%

 Nearby community pool: 25%

 Can garden in community member’s yard:

22%

Small yard:

 Nice view from yard: 79%

 Nearby park: 69%

 Field or playspace for children is nearby:

40%

 Nearby community pool: 24%

 Can garden in community garden: 21%

 Can garden in community member’s yard:

14%

Research Question Summary of Findings

5. To identify other property and neighbourhood attributes that may act as “sway factors” to encourage homebuyers to choose a property in a high-density environment.

What property and neighbourhood attributes encouraged residents to choose their current

homes?

(all factors listed were “important + very important” to >50% of respondents)

Property attributes:

 Cost and value of property

 Attractiveness of residence interior

 Privacy of property

 Size of property

 Attractiveness of residence exterior

 Availability of parking

 Neat appearance of yard and property

 Attractiveness of yard

 Likelihood of making a profit when the property is sold

 Opportunity for gardens (other than food gardens)

Neighbourhood attributes:

 Safety of neighbourhood

 Housing costs & value in neighbourhood

 Neighbourhood appearance

 Spaciousness of neighbourhood

 School quality

 Close to schools

 Close to parks or recreation

 Close to natural areas

What characteristics do residents suggest may encourage them to live with a small yard or no

yard in the future?

(all factors listed were “important + very important” to >50% of respondents)

No yard:

 Front porch or balcony

 Nice view from windows

 Nearby park

 Live within walking distance to city centre

Small yard:

 Privacy between backyard neighbours

 Nice view from yard

 Front porch

 Nearby park

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