El principio de legalidad, en su vertiente de taxatividad, en materia administrativa

In present scenario E-Commerce is playing very essential role in the online business. Although it is one of the best & cheapest intermediate for reaching out to new customers in the online market, if e-commerce implemented effectively, it also offers a smart way of doing online business & expanding it more.

An online business eCommerce podium is planned & implemented to make the most of its reach to potential customers and provide them with a convenient, satisfying & protected shopping experience.

Advantages of E-Commerce to the Online Business

 E-Commerce helps to Increase the sales revenue to the business

 Business people can spend less money and earn high profits with e-commerce

 It is very Easier to scale up online

 Easily we can track the segment of customers who are happy with purchasing goods through online

 Avoid losing sales to competitors who are online

 Instantaneous global sales presence in quick time

 We can Operate the business in 24 *7 basis

 Easily we can increase our business customers

 We set up shop anywhere in the world, self-governing of geographical locations

 Inexpensive way to turn your Web site into a revenue center

 Reduce Customer Support costs via e-mail marketing & customary newsletters

 We can create customized mailing list

 Easily we can drive free traffic to the website

 Instantly we can develop our business across the internet by using various e- commerce strategies

 Customers can easily buy their products by using different payment gateways

 Develop more shopping carts by using e-commerce

 We can easily promote our business website by using various promotional activities such as Search Engine Optimization, Pay Per Click Management, Email Marketing, Social Media Optimization, Online Banner Advertisement, Online Branding and Affiliate Management etc

B2C - business to consumer

In the Australian context B2C (business to consumer) trading activity has been slow to take off as at first consumers had doubts about the security of credit card transactions.

Initial B2C trading focused on music CDs, software and books - items which were compact and easily shipped and where prices could be slashed once the retailer's cut was taken out of the margin. The Amazon book store would be

a good example of this. These products pushed the perimeters of the market out for goods bought on-line.

Books and CDs are relatively generic products. A CD bought in the US will have the same music and quality as one bought locally (the exception is the cover art) and so there is no doubt in the consumers mind exactly what the product is. This is not the case with clothing, where sizes can confuse the purchase decision... and where tactile senses figure strongly in the purchasing decision.

Ebay has really transform purchasing behaviour on the web. Many people have made their first ecommerce transaction on Ebay. Many people sell on Ebay too, given raise to the work-from-home/drop shipping model of ecommerce.

Interestingly though B2C transactions of previously localised or hard to find products can be extremely strong. If you have a unique product that is highly relevant to a niche audience, you are likely to do very well on the web.

Although sales are increasing rapidly on the Internet, the volume of turnover figures continue to fail short of industry estimates. But as retail web sites

become more navigable and privacy policies are displayed, more people will be drawn to Net-based purchasing by lower prices and convenience.

B2B - business to business

On the Internet, B2B (business to business) is the exchange of products or services between businesses rather than between businesses and consumers.

Although early interest centered on the growth of retailing on the Internet, forecasts are that B2B revenue will far exceed B2C revenue in the near future.

According to studies published in early 2000, the money volume of B2B exceeds that of B2C by 10 to 1. Over the next five years, B2B is expected to have a compound annual growth of 41%.

Payment Gateways

Both PayPal and Paymate offer credit card to bank account payments. Using one of these services you can invoice a customer, they can pay on Paymate and the funds will be deposited in your bank account ... less a transaction fee.

Unlike a credit card merchant facility you will not have ongoing, minimum monthly fees... and the transaction fee is better than what most card companies offer small merchants. Additional these service are being backed into other ecommerce sites and shopping carts. Ebay for example uses Paypal to process some payments.

The Rise and Rise of Auction Sites

Auction sites such as Ebay and TradeMe have done an enormous amount to get ordinary people involved in online trading. Today many Ebay merchants are establishing their own web sites to avoid Ebay and Pay Pal fees. They have learnt about how to present their product in their Ebay store and what issues are important to their customers in purchasing their product and now they are ready to start their own web site.

Security

On the Internet, security is handled by passing "keys" between Internet server and client browser. When entering a secure site your browser is passed a public key by which transactions between you and the web server are encrypted. The servers key is always kept private.

On your web site security can be handled two ways - depending on your budget. You can "piggyback" on someone else's "key" or you can register and pay for your own key or SSL certificate at Thwate or Verisign.

Generally today businesses who host web sites offer access to a secure server and you can use their server and secure certificate for less than if you registered and paid for your own key.

However the person browsing your site will notice the URL change to one they do not recognise - or trust. This may put your customers off (although there is no evidence of this). Therefore one of the advantages of buying your own key would be to have a URL for your secure pages that is consistent with the rest of your site.

Presently, in Australia, Verisign may sell you a key for over $800 while foreign ecommerce providers like Instant SSL can sell it for $150. Although Verisign will argue that their key comes with a range of value add benefits, the bottom line is the product, i.e. the key, is the same.