Capítulo V: Intereses de la Región Piura y Objetivos de Largo Plazo
5.3 Principios Cardinales de la Región Piura
destination
• Chengdu is one of China’s 21 State Council-approved Service Outsourcing Model Cities.
• In 2012, Chengdu approved 27 foreign direct investment projects, with a year-on-year increase of 58.8 percent from 2011. The contract amount was USD 322.15 million, which
increased 11.8 percent from 2011.4
• In 2012, the amount of actual used FDI in Chengdu was USD 8.59 billion, and became the first choice for foreign investment in Western China. A total of 233 Fortune 500
enterprises had a presence in Chengdu.5
• Chengdu has established 11 national-level industrial bases, including the National Software Industry Base, National Software Export and Innovation Base, National 863 Software Incubator, National Integrated Circuit Design Industrialisation Base, National Digital Media Industrialisation Base and National Information Security
Industrialisation Base.6
Present state of the service trade sector
• In 2012, the import and export trading value for Sichuan province amounted to USD 6.57 billion, with USD 5.6 billion or 85.2
percent coming from Chengdu.2
• In the 2012 investment attraction evaluation of China’s service outsourcing cities, Chengdu ranked first in terms of the investment satisfaction evaluation and second in the investment
attractiveness evaluation.3
Present state of the service outsourcing sector
• With basic technology and supply chain management services as priorities, Chengdu’s service outsourcing industry has developed with a focus on Information Technology, Digital Content and
Finance.7
• At the end of 2012, there were around 1,300 service outsourcing enterprises, and 384 of these had registered with the Ministry of Commence to conduct their offshore outsourcing business. They achieved signed contract value for Chengdu’s offshore outsourcing services of USD 986 million, a year-on-year increase of 48 percent, while the executed contract value was USD 728
million, a year-on-year increase of 47 percent.8
• At the end of 2012, Chengdu had 14 service outsourcing enterprises that each had 1,000 staff members and above. Nine enterprises were added to the list of China’s top 100 service outsourcing growing businesses, accounting for nearly one-tenth
Chengdu
City Profile
• Chengdu is the capital city of Sichuan province.
• Chengdu is the South-west China science, business, finance, traffic and communication hub.
1 Chinayearbook, ‘China Statistical Yearbook 2012’, www.chinayearbook.com; China Daily,
‘Chengdu 2012 National Economic and Social Development Statistics Bulletin’, www.chinadaily.com.cn
2 Sichuan Bureau of Statistics, www.sc.stats.gov.cn 3 China Trade in Services, http://tradeinservices.mofcom.gov.cn/
4 China Daily, ‘Chengdu 2012 National Economic and Social Development Statistics Bulletin’,
www.chinadaily.com.cn
5 Chengdu Invest, www.chengduinvest.gov.cn
6 Chengdu Municipal Government, ‘Information Office of Chengdu Municipal People’s
Government Press Conference’, www.chengdu.gov.cn
7 Chengdu Municipal Government, ‘Chengdu Service Outsourcing Development Plan
(2010–2014)’, www.chengdu.gov.cn
8 Ministry of Commerce of the People’s Republic of China, www.mofcom.gov.cn 9 Chengdu Municipal Government, www.chengdu.gov.cn
10 Ifeng, www.ifeng.com
11 Chengdu Bureau of Commerce, www.cdmbc.gov.cn
12 Chinayearbook, ‘China Statistical Yearbook 2012’, www.chinayearbook.com
• In addition, 21 of the global top 100 service outsourcing enterprises had a presence in Chengdu, three of which were in the top 10 and nine of which were in the top 30 service outsourcing enterprises at the end of 2012. Moreover, six leading service outsourcing companies with branches in Chengdu are among China’s top 10 industry leading companies. Nearly 50 cross-national groups have based their global delivery centres,
shared service centres or R&D centres in Chengdu.8
Related incentives for service outsourcing
• Government policies: Chengdu has introduced a number of incentives, such as the issue of Opinions on Encouraging the
Development of the Software Industry in Chengdu (April 2004), Chengdu Municipal Government’s Opinions on Promoting Service Outsourcing in Chengdu (June 2007), Notice on Implementing Related Policy to Further Promote the Service Outsourcing Industry in Chengdu (July 2010), Measures for Introducing High-level Innovative Talents (June 2011), and Chengdu Municipal Government General Office’s Opinions on Promoting Financial Service Outsourcing in Chengdu (March
2011). These measures include: 1) providing financial support to companies with international standards certifications and brand promotion overseas; 2) promoting international service outsourcing business; 3) providing tax reductions and exemptions; 4) providing financial support to service outsourcing enterprises in talent training; and 5) providing financial support for the global service outsourcing top 100 and domestic service outsourcing top 100 enterprises in terms of their rent, tax, staff
training and land issues.9
• Industrial park policies: Chengdu Hi-tech Industrial Development Zone has issued a number of preferential policies, including: 1) the development of a financial back-office service centre; 2) support to companies to create technological innovations and to start new businesses; and 3) investment and financing support. Chengdu Tianfu Software Park also provides tenants and their employees with some preferential policies, including subsidies, tax reductions and exemptions, special
support and provision of venture capital.9
• Intellectual property policies: The Chengdu Government released Patent Protection and Promotion Ordinance in
Chengdu in December 2006. Chengdu was also one of the first
cities to be part of the national IPR Model Cities. The National Patent Examination Collaboration Centre will also be set up in
Chengdu.10
Development targets for service outsourcing
• Chengdu is striving to become one of the top six National Model Cities by 2014 in terms of its service outsourcing comprehensive competitiveness, and also to become the leading service outsourcing centre in Midwestern China. Chengdu has nearly 250,000 employees, as well as over 950 enterprises in the service outsourcing industry. From 80 to 100 world-renowned MNCs (including Chinese companies) have settled in Chengdu, while over 100 enterprises have been certificated with CMMI3
and 10 to 15 companies with CMMI5 certification.7
Infrastructure
• Office parks: Chengdu Hi-tech Industrial Development Zone’s service outsourcing core district is home to service outsourcing industry platforms such as Phases I and II of Tianfu Software Park, Financial Back-office Service Centre, Software Incubator Park, National Digital Media Technology Industrialisation Base (Chengdu) and Tianfu New Valley. Among them, Tianfu Software
Park, with a planned construction area of 3,700,000m2, has
developed a construction area of 1,400,000m2, including
a construction area in Phase I of 230,000m2, in Phase II of
560,000m2, in Phase III of 450,000m2 and an undeveloped area
of 900,000m2.11
• Domestic and international traffic: At the end of 2012, the Chengdu Shuangliu International Airport operated routes to 149 destination cities, including to 52 international or regional cities. There were 199 seasonal routes in operation, including 56
international or regional routes.4
• Telecom infrastructure: As the information hub for Western China, Chengdu has sound telecommunication infrastructure: - The total bandwidth of the network transmission is 3,200GB. By the end of 2013, the bandwidth of the main transmission line will be over 8,000GB
- In 2012, Chengdu had 3.75 million fixed-line users, 21.36 million
mobile phone users and 2.68 million broadband subscribers.4
Human Resources
• Education: In 2012, there were 50 general universities, with a combined student population of 647,000. Moreover, there were 33 service outsourcing training agencies with 110,000 people
enrolled.4
• Scientific research: There are currently around 100 scientific
research institutions in Chengdu.11
• Training: Chengdu Software Talent Training Union and the State-designated Service Outsourcing Talent Training Centre were established in Chengdu and offer certification to a batch of qualified service outsourcing talent training institutions. Chengdu’s Hi-tech Industrial Development Zone has carried out a number of software and service outsourcing talent training projects, including the development of and the IBM Vocational Training Base, Xilinx FPGA Innovation Centre and the National
Institute of Information Technology of India (NIIT).11
Quality of living
• Economic status: In 2012, Chengdu’s GDP reached RMB 813.89 billion, an increase of 13 percent from 2011. The average annual per capita income of urban residents reached RMB 27,194, a year-
on-year increase of 13.6 percent.4 In 2011, the average annual
salary of full-time staff in Chengdu reached RMB 42,363.2.12
• Natural environment: In 2012, the green rate was 35.69 percent in the city’s downtown constructed area, while the green area
per capita was 12.79m2 and the green coverage rate was 38.81
percent. Chengdu had 322 days with good air quality, accounting
for 88.2 percent of the whole year.4
• Hotels: In 2012, Chengdu had 124 star-rated hotels, and of these 24 were five-star hotels and 47 were four-star hotels, including the Sheraton, Shangri-La, InterContinental Hotel, Sofitel, and
Kempinski.4
• Medical care: There are roughly 4,053 hospitals and community public health organisations, of which 18 are certificated with the highest national level – Grade 3A.
• International schools: There are more than 10 international schools, including primary and secondary schools and
Key service outsourcing providers (outsourced services)
Honeywell (IT services) HP (IT services)
Wozhi Service (e-Commerce) NTT DATA (ITO services)
Fujitsu (ITO services) DinoDirect (e-Commerce)
Chongqing Xiante Outsourcing Co., Ltd (Call centre)
CISDI (IT services)
ZDSOFT (ITO services) Chongqing Global Zenith (ITO
services) Softisland (e-Commerce)
Key shared service centres (captive)
MetLife (Customer service centre)
Ancheng Property & Casualty Insurance Co., Ltd (Customer service centre)
China Telecom (Customer service centre)
Haier (Customer service centre)
McDelivery (Call centre) Philips (Call centre)
Taobao (Call centre) PCCW (Call centre)
Sino-America Education Group (Call centre)
APL (Global shared service centre)
Key research & development centres
IBM R&D Centre in Western China
Intel Asia Pacific R&D Centre HP Software R&D Centre
Key financial back-office service centres
Ancheng Property & Casualty Insurance Co., Ltd
MetLife
Overview
1Geographical location: Chongqing lies above the Yangtze River,
with Sichuan to the west, Hubei and Hunan to the east, and Guizhou to the south.
Climate: Subtropical humid monsoon climate
Annual average temperature: 18.8°C (2011) Annual average rainfall: 1,172mm (2011)
Population: 29,450,000 (2012)
Key industries: Automobiles, Motorcycles, Construction,
Materials, Electronic Information