Proceso estratégico

Internal forces are many causes including as operating risk which executive can look and control because these risk is under operating of Dots ’n cream company.

Internal forces as follows as: 1. Human Resources

The risk maybe occurs with employee of Dots ’n cream which every organization must be confronting with risk. The recruitment employee in each position can make risks. Dots ’n cream tackle the problem risk that may arise by receive the employee have the qualification must be completed the secondary school education, service mind, have skills to work. In the manager the Graduate degree and have the experience in management of two years, have the personality and leadership to solve problem immediate as well.

2. Integrity Risk

The honesty and integrity of employees is an important risk for organization. If the employee is not the honest and responsibility in their duties, in what has already been assigned. Then, there is not trust between the employer and employee.

Therefore, Dots ’n cream set the rules, policy to provide our staff to follow so that employees can work effectively.

• Employee Fraud

The employees of each position have duty to responsibility for working. Therefore, the employees must do their best and honest work assignments. If there is employee fraud which it affect to organization as follows:

• Marketing department

An employee in this department is responsible for promoting the store for the customers, and the employees need to impress in customer service for customer satisfaction in our services. But in this department maybe occur employee’s fraud. So, the employees should be record the information day to day to the accuracy of the information. It should to do work together as a team to unity and creating high quality

• Accounting department

Employees are responsible to made the financial and accounting, employee fraud will often happen easily because the employees in this department maybe fail to calculate and record accounting, so there is always submit to manager for checking in every time.

3. Time management risk

When there are many customers come to store therefore, the employees must manage the time and must have a higher responsibility. So, these might cause the problems of time management and other of problems as following:

• Delivery delays

When there is a delay, the store will get dissatisfaction and lose of trust from the customer. Sometimes the customer change from our store to the shop of the competitors, so this problem is causes of decrease our revenue.

Solution: The shop, we provide the various zones to provide the customer for waiting while the employee will be available.

4. Financial Risk

Financial management is important part of the project that we needs to be managing with circumspection because the financial risk can affect to the operations of our business

Decrease in sale

- If the company’s total sale decreases by 2%, it will affect to our company’s sale revenue as follow:

Year 2012 sale revenue is 7,784,091 Baht Year 2013 sale revenue is 6,447,126 Baht Year 2014 sale revenue is 7,064,443 Baht Year 2015 sale revenue is 6,315,463 Baht

- If the company sale revenue decreases by 2%, it will affect to our company’s net income as follow:

Year 2011 Net income is 40,929 Baht Year 2012 Net income is 1,933,281 Baht Year 2013 Net income is 602,155 Baht Year 2014 Net income is 1,364723 Baht Year 2015 Net income is 619,870 Baht

Therefore, if company’s total sale decrease by 2%, it can be affect to our company’s sales volume, profit and so on. Because of our company haven’t loan from the bank, so we have not concern about the payback period By the way when the total sale are decrease by 2%, we should thinking about some strategy that will increasing the total sale. If we haven’t created some strategy to support the reduction of sales, we should thinking about the ways to decrease some cost of our operation instead.

- If the company’s total sale decreases by 3%, it will affect to our company’s sale revenue as follow:

Year 2011 sale revenue is 5,368,126 Baht Year 2012 sale revenue is 7,784,091 Baht Year 2013 sale revenue is 6,381,339 Baht Year 2014 sale revenue is 6,992,356 Baht

Year 2015 sale revenue is 6,251,020 Baht

- If the company sale revenue decreases by 3%, it will affect to our company’s net income as follow:

Year 2011 Net income is 40,511 Baht Year 2012 Net income is 1,913,553 Baht Year 2013 Net income is 596,009 Baht Year 2014 Net income is 1,350,803 Baht Year 2015 Net income is 684,810 Baht

Therefore, if company’s total decrease by 3%, it can be affect to our

company’s sales volume, profit and so on. Because of our company haven’t loan from the bank, so we have not concern about the payback period on accounting, anyway when the total sale are decrease by 3% we should thinking about the strategy that make our company return to normal sale volume. We will use the offensive strategy and gain the attractive marketing to motivate the customers.

- If the company’s total sale decreases by 4%, it will affect to our company’s sale revenue as follow:

Year 2011 sale revenue is 5,312,784 Baht Year 2012 sale revenue is 7,625,232 Baht Year 2013 sale revenue is 6,315,552 Baht Year 2014 sale revenue is 6,920,270 Baht

Year 2015 sale revenue is 6,186,576 Baht

- If the company sale revenue decreases by 4%, it will affect to our company’s net income as follow:

Year 2011 Net income is 40,093 Baht Year 2012 Net income is 1,893,825 Baht Year 2013 Net income is 589,865 Baht Year 2014 Net income is 1,336,877 Baht Year 2015 Net income is 677,750 Baht

Therefore, if company’s total sale decrease by 4%, it will affect to our company’s sales volume, profit and so on. Because of our company haven’t loans from the bank, so we have not concern about the payback period on accounting. However, when the total sale is decrease by 4% we should thinking about the ways to reduce some cost.

Decrease in Total sales between years 2011-2015

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 2% 3% 4% 2011 2012 2013 2014 2015

The statistic of sales decrease will present about the period of business solved or renew the strategy. Food Empire company will use operated it as followed by the situation of sales decrease 2%, 3% and 4%.

Increases in interest rate

Dots ’n cream company haven’t loan money from the bank, so we haven’t the risk that will occurred by increasing about interest rate.