PROPUESTA AL PROCESO DE DESARROLLO DEL AUTOMÓVIL EN

Diploma Program MM12 Program Description

The marketing management diploma includes courses in marketing, management, accounting, computers, and diploma-level general education courses. Graduates of the program receive a diploma in marketing management, with a concentration in marketing management, entrepreneurship, e-business, retail management, professional selling or sports marketing. (Program Length: 4 Semesters Minimum)

Employment Opportunities

Marketing administration assistant, sports management and marketing, entrepreneur, department manager, or sales associate

CURRICULUM

MARKETING MANAGEMENT CONCENTRATION 8MM2

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 13 Hours 2nd Semester 16 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

MKTG 1130 Business Regs and Compliance MKTG 2000 Global Marketing or_{MKTG 2290 Marketing Internship/Practicum} MKTG 1160 Professional Selling BUSN 1300 Introduction to Business FYES 1000 First Year Experience ENGL 1010 Fundamentals of English I EMPL 1000 Interpersonal Relations & Prof Dev MKTG 2030 Digital Publishing and Design

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 1210 Services Marketing or

MKTG 2070 Buying and Merchandising MKTG 2300 Marketing Management MKTG 1370 Consumer Behavior MKTG 2090 Marketing Research MKTG 2180 Principles of Sports Marketing MKTG 2060 Marketing Channels MATH 1012 Foundations of Mathematics ACCT 1100 Financial Accounting I

MARKETING PROGRAMS

ENTREPRENEURSHIP CONCENTRATION 8EN2

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 13 Hours 2nd Semester 14 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 2210 Entrepreneurship MKTG 2300 Marketing Management MKTG 1210 Services Marketing or

MKTG 2070 Buying and Merchandising MKTG 2090 Marketing Research

MATH 1012 Foundations of Mathematics MKTG 2010 Small Business Management ACCT 1100 Financial Accounting I

E-BUSINESS CONCENTRATION 8EB2

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 13 Hours 2nd Semester 14 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 2210 Entrepreneurship MKTG 2300 Marketing Management MKTG 1210 Services Marketing or

MKTG 2070 Buying and Merchandising MKTG 2090 Marketing Research MATH 1012 Foundations of Mathematics BUSN 2170 Web Page Design

ACCT 1100 Financial Accounting I

RETAIL MANAGMENT CONCENTRATION 8RM2

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 13 Hours 2nd Semester 14 Hours

MARKETING PROGRAMS

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 1370 Consumer Behavior MKTG 2300 Marketing Management MKTG 2070 Buying and Merchandising MKTG 2270 Retail Operations Management MKTG 1270 Visual Marketing MKTG 2090 Marketing Research

MATH 1012 Foundations of Mathematics ACCT 1100 Financial Accounting I

PROFESSIONAL SELLING CONCENTRATION 8P12

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 13 Hours 2nd Semester 14 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 2180 Introduction to Sports Marketing MKTG 2300 Marketing Management MKTG 1370 Consumer Behavior MKTG 2090 Marketing Research MKTG 1210 Services Marketing MKTG 2060 Marketing Channels MATH 1012 Foundations of Mathematics ACCT 1100 Financial Accounting I

SPORTS MARKETING CONCENTRATION 8SM2

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 14 Hours 2nd Semester 14 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

MARKETING PROGRAMS

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 2090 Marketing Research MKTG 2300 Marketing Management MKTG 1280 Intro to Sport and Rec Mgmt MKTG 2080 Regulation and Compliance in Sports MKTG 2180 Principles of Sports Marketing MKTG 2280 Sports Management

MATH 1012 Foundations of Mathematics ACCT 1100 Financial Accounting I

SOCIAL MEDIA CONCENTRATION 8S12

SAMPLE STUDENT SCHEDULE (54 CREDIT HOURS)

1st Semester 14 Hours 2nd Semester 14 Hours

MKTG 1100 Principles of Marketing MKTG 1190 Integrated Marktng _{Communications}

3rd Semester 12 Hours 4th Semester 13 Hours

MKTG 2090 Marketing Research MKTG 2300 Marketing Management MKTG 2500 Exploring Social Media MKTG 2550 Analyzing Social Media MKTG 2180 Principles of Sports Marketing MKTG 1370 Consumer Behavior MATH 1012 Foundations of Mathematics ACCT 1100 Financial Accounting I

53 TOTAL CREDIT HOURS REQUIRED FOR GRADUATION

E-Commerce Marketer

Certificate Program EA71 Program Description

The e-commerce marketer certificate prepares individuals to plan, manage and market electronic business operations, products and services provided online via the Internet. Students will learn the fundamental elements of e-commerce business operations in order to create their own website or work with ISP. They will be prepared for retail and wholesale businesses. Technical courses apply to the degree or diploma program in marketing management. (Program Length: 2 Semesters Minimum)

Employment Opportunities

E-commerce entrepreneur, e-commerce business assistant manager, customer service assistant CURRICULUM

SAMPLE STUDENT SCHEDULE (15 CREDIT HOURS)

1st Semester 8 Hours 2nd Semester 8 Hours

MARKETING PROGRAMS

MKTG 1100 Principles of Marketing BUSN 2170 Web Page Design MKTG 2030 Digital Publishing & Design

16 TOTAL CREDIT HOURS REQUIRED FOR GRADUATION

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