Capítulo 5 Diseño del objeto
5.4 Propuesta de diseño. Lámpara
Performance profi le
The Annual General Meeting of Norddeutsche Affi nerie AG resolved on 26 February 2009 to change the company’s name to Aurubis AG. This completed the repositioning of the Group also as regards the company name following the acquisition and integration of Cumerio nv / sa.
Our core business continues to be oriented to copper. Aurubis unites in the Group the production of copper, the recycling of metals and the manufacture of copper products. Our operating
units thus cover principal central elements of the value added chain. This integrative approach has given Aurubis a special competitive profi le. The production of precious metals and specialty products rounds off the performance profi le. We orient ourselves consistently to the needs of our business asso- ciates and are very close to the customers: These are the main characteristics of our business. With production sites in seven countries, the Group is present geographically throughout Europe. Aurubis has some 4,700 employees.
BUSINESS AND STRATEGY
The foundation for the company’s success is provided by the core business, the
structure of the group, our modern production facilities and Aurubis’s workforce.
With the step towards internationalisation, we have realigned ourselves and
ensured that the Group is even better placed to face the future. This proved its
worth in the global economic and fi nancial crisis that accompanied the fi scal year.
SITES WELL POSITIONED IN THE EUROPEAN CORE MARKET
Production sites and number of employees
Production Processing Production / processing Yverdon-les-Bains: 40 Pirdop: 760 Dolný Kubín: 10 Fehrbellin: 51 Hamburg: 2,112 Olen: 446 Smethwick: 26 Rothenbach: 38 Emmerich: 116 Stolberg: 534 Lunen: 486 GR OUP MANA GEMENT REPOR T
Business model
Aurubis generates its earnings in three Business Units, which refl ect the production structure. This model off ers great fl exi- bility with regard to the management of the raw materials, production and sales, with a positive eff ect on profi tability.
The Group has two main raw material pillars. The greater part of copper production is based on the processing of copper concentrates, which are largely sourced overseas and in part in the Black Sea region, and are processed at the sites in Hamburg and Pirdop. The second group of raw materials comprises copper scrap, other metal-bearing recycling raw materials and intermediary products, most of which are procured in Europe. Special processing facilities are available for production residues and electronic scrap.
Cathode copper of the highest quality and purity is produced from the treated copper raw materials at the Hamburg, Lunen, Olen and Pirdop sites. We process it into copper products in the Group or market it in the form of copper cathodes that are registered at the metal exchanges.
With the production of the copper products, we continue the addition of value and move nearer to the downstream end- customer markets. At the same time, our own cathode basis reliably guarantees the quantities and qualities for the pro-
is wire rod, which is delivered in various shapes and sizes, espec- ially to the cable and wire factories. In addition, we produce continuous cast shapes, pre-rolled strip, strips, shaped wire and special profi les. These products are mainly used for applications that require high electrical and thermal conductivity. The main industries that use large quantities of copper are the electrical engineering and electronics industries, machine and plant con- struction, the construction industry and the automotive industry. Products are also made from the metals that accompany the copper in our raw materials, such as precious metals, tin-lead alloys, zinc oxide, copper sulphate or iron silicate. Their main customers are the metal and electronics industry, the chemical industry and the construction industry.
Aurubis occupies leading market positions in all three Business Units. The Group is one of the three largest producers of copper cathodes worldwide.
Legal structure of the Group and main steps in its development
Aurubis AG was founded in Hamburg in 1866 under the name Norddeutsche Affi nerie AG. Following various changes in the ownership structure, an IPO was carried out in 1998. The Company has been represented in the MDAX and, at the same time, in the Prime Standard of the German Stock Exchange since 2003.
Concentrates
Recycling
Processors and end users Copper processing Mines and recycling markets Copper production
Position of the Aurubis Group
Specialty profi les Strips Pre-rolled strip Shapes Wire rod Sulphuric acid Other metals Iron silicate stone
Precious metals
Shaped wires
WELL POSITIONED ALONG THE VALUE ADDED CHAIN AS THE LEADING INTEGRATED COPPER GROUP
BU Primary Copper BU Copper Products
BU Recycling / Precious Metals
Following the IPO in 1998, the Group enlarged its corporate base as a result of several acquisitions:
»
On 31 December 1999, the majority interest was acquired in Hüttenwerke Kayser AG, a company that had specialised in copper recycling, which was amalgamated with Nord- deutsche Affi nerie AG on 1 October 2003. Since then, the Lunen site has evolved into the Group’s recycling centre.»
In a further step, Aurubis continued its strategic orientation downstream along the value added chain. This was achieved primarily by acquiring Prymetall GmbH & Co. KG (now called Aurubis Stolberg GmbH & Co. KG) with its 50% holding in Schwermetall Halbzeugwerk GmbH & Co. KG (Schwermetall) in Stolberg.»
In order to strengthen the Group further, Aurubis took over the European copper group, Cumerio, in fi scal year 2007/ 08. This acquisition has enabled us to position our- selves throug h out Europe. Cumerio was similarly engaged in the pro duction and processing of copper, with sites in Belgium, Bulgaria, Italy and Switzerland. In spring 2009, all the main companies in the Group, which were wholly- owned by the parent company, uniformly changed their names to Aurubis.Organisation structure
Aurubis is managed centrally from the corporate and adminis- trative headquarters in Hamburg, where the main production facilities are also concentrated. The Group structure is oriented to the value added chain of copper. Accordingly, the Group is divided organisationally into three operating Business Units, which also provide the reporting basis.
The Business Unit Primary Copper mainly comprises the pro- duction facilities for the processing of copper concentrates and the production of copper cathodes in Hamburg and Pirdop. It also includes the copper production plant at the Olen site and the marketing of the sulphuric acid that is produced.
The Business Unit Recycling / Precious Metals is engaged in the recycling of copper and other metals from a variety of secondary raw materials, as well as the production of precious metals. The
metal production facilities in Hamburg are allocated to this Business Unit. Companies and investments in connected business areas round off the portfolio.
The Business Unit Copper Products includes in particular the group-wide production and marketing of copper products, including wire rod, continuous cast shapes, rolled products and specialty products. The core activities of this Business Unit are carried out at the production sites in Hamburg, Stolberg and Emmerich (Germany), and in Olen (Belgium), Avellino (Italy) and Yverdon-les-Bains (Switzerland). Two slitting centres in the United Kingdom and Slovakia round off the Business Unit’s performance profi le.
Central sectors covering the entire group support the operat- ing units with service and administrative functions, of which Strategy and Control, Financial Accounting, Risk Management and the Human Resources sector are the most important for the Group.