Propuesta del Diseño de Cableado Estructurado

Packaging is all the more notable as an active element of product strategy in business marketing. The packaging is a phase that includes a number of necessary operations which the product is prepared for transport, storage, handling or delivery to the consumer. Packaging is an integral and final part of each production line, and aims to provide the final product safer handling, storage and transport to the customer, while the packaging is an inseparable part of the product and its role is to preserve the product, as well as to the best way to present the customer. The technology package of the product is of strategic importance for food manufacturers because it is essential for the competitiveness of products on the market. The advantage over other manufacturers can be achieved by adapting to the needs and desires of customers, opening new distribution channels, better quality of product appearance, reducing the cost of packaging, and thus the price of

the product, separation of products on the market (branding) and increasing the availability of products to customers. Once the package is seen as unimportant marketing instrument, however, thanks to the development of technology, tougher competition and increasingly demanding consumers, producers and sellers were forced to packing more and more improved in terms of basic functionality, with the coming and the emergence of new functions. Packaging today is the "silent seller of goods" and an important marketing instrument in attracting customers. Reducing costs in the supply chain must be carefully balanced between the basic technical requirements of the packaging to preserve the quality and safety of food and facilitate efficient distribution. Today, the appearance of the packaged product attaches great importance because the design of packaging materials and forms that creating and protecting the brand. Preserving achieved recognition, planners and designers include changes that lead to improving the ergonomic, functional and ecological properties of packaging. Manufacturers and distributors of food constantly strive financial cost-effective ways of packaging that meets all the desires and needs of consumers, the preservation of the health quality of food in the first place, while minimizing the impact of production and degradation of packaging on the environment. The challenge to achieve this are constantly stimulated by the adoption of new laws and political pressure. In general - tends to reduce the amount of packaging material and the amount of waste generated by them. In addition to traditional packaging materials, is increasingly talking about biodegradable materials produced from renewable raw materials that are easily degraded under the influence of environmental factors. In science, in recent years there is a trend developing biodegradable packaging that can satisfy all the needs of the product to preserve its quality and at the same time reducing environmental pollution.

In our research on this topic also work, but there are very few published data. In order to protect the product, ie. transported in a safe manner, stocked and delivered to the consumer, he must be placed in a particular court, cover or the like, or in appropriate packaging. The packaging is not only necessary to protect the product but an instrument which affects the sale of products, and can not be viewed in isolation from the marketing of the product mix. It becomes an integral part of the product, and it is necessary to be adapted to the requirements and needs of consumers. Hence the changes that are made must be programmed and adjusted to changes in the other instruments of the marketing mix. Packaging is subject to the control and audit of the marketing activities of the company. Change should be the result of market research whose purpose is to determine the reaction of sales channels and eventually the consumers (Milisavljević, 2007). We are witnesses to domestic products with tradition and continue to enjoy excellent sales, regardless of the outdated design of the package. They imposed their quality customers. Therefore, manufacturers strive to provide consumers with products in good package, which offer the best quality and price. The last few years have seen improvements in packaging design in Serbia, but the offer in the market shows that companies are either unaware that investing in packaging design is necessary, or because of the economic crisis, unable to afford a better package. With us you always thought that the quality package item that is costly and unnecessary, and

with an investment of several hundred euros, as in Serbia cost design, it is possible to greatly increase product sales and thus earn more. Producers who decide to do a new design of its products must understand that designers need to allow freedom in the creation and support of his idea. Here, the problem is that domestic manufacturers believe that the package is necessary lie. Thus, for example, you can see the cartons of orange juice a huge picture, which is strictly forbidden in the EU. Image on the package must correspond to the real situation, as it is in nature.

For experts in the field of designing and developing packaging materials and forms, the package price is only one item about which to worry. They have to technology, marketing, legal, logistical and environmental requirements that must be met. That should be taken to ensure that the materials used to make packaging can be recycled, and one of the EU directive requires that packaging for minimized. If some of the manufacturers want to export their goods, it is necessary to adapt the package to tradition, culture and language of the country of export. As in Serbia packaging design is still at a relatively low level, and bearing in mind that the economy of each country exporting essential in today's consumer society, it is imperative to produce more new goods and create as many of its consumers, ie. customers. The role of packaging is to communicate its content. Basic elements of communication are: the form of packaging, colors, graphic design as a whole texture of the material packaging.

Packaging targets the emotions of the potential buyer, who will in many cases before choose the product which the packaging is beautiful, unless there is a drastic difference in price or another reason why buying a product whose packaging is less attractive. The famous marketing expert Philip Kotler believes that packaging design should be included as the fifth element of the marketing mix, the fifth P (product, price, promotion, distribution and packaging).

Packaging is the last message that is transferred to the buyer before he makes a decision about whether to buy something or not. International Institute for packaging, gives the following definition: Any container, box, bottle, bag, tube or envelope which is to protect and storage of goods of various kinds of damage, maintenance of the product's communication with existing and potential customers, is the packing of goods (Cvetković, Marković, 2010). In contemporary marketing is increasingly emphasizes the importance of product packaging, as one of the primary activities and instruments of production mix, and therefore the majority of authors prevailing opinion that the bag is an essential component of product strategy. The concept of packaging is often identified with packaging. However, a large number of authors make a distinction between these two concepts. According to some, the packaging represents the technological process of placing the product in the packaging, closure and celebration of the packed product. Thus, the packaging process, and the packaging is part of the process. In any case, it must be borne in mind that this concept can not be sharply delineated and are often used interchangeably. Have you more beautiful, more original and functional product packaging, the desire and interest of many companies, because just such an orientation to "critical leap" in gaining a larger market share (Petrašinović, 2002).