Prueba de hipótesis específicas

Effluent water from all over the plant, either process or washing or CIP drain is collected in reception sump at the wastewater treatment plant.

From sump water overflows to the fat trap, here water is allowed to settle for about 4 –5 hours and by fat skimmer floating fat is removed and stored in fat pit. From where fat is sold to contractors for use is soap manufacturing.

Remaining fat removed water is sent to extra sump and then pumps to balancing tank.

From balancing tank water is pumped to compact treatment plant (CTP).

COMPACT TREATMENT PLANT:

CTP is a circular tank having two portions, inner shell and outer shell. It is 20 feet high and made of concrete. Inner shell is settling tank and outer shell is aeration unit in aeration unit, air is bowed from bottom, which activate the bacteria. This activated bacterium converts the remaining fat into sludge.

From outer shell water goes to inner shell by gravity though a pipe present at the bottom of the shell. In the inner shell an agitator is provided, which agitate the whole water in a very slow speed. Algae produced come to float and removed by this agitator blade and passed to algae tank and then drained.

Remaining water continuously drained after checking its pH, OIL and GREASES and temperature after regular interval of time.

Sludge settled is revered to outer shell by airlift pump and is called activated sludge, which help to activate the bacteria. When enough activated sludge settles in outer shell it is removed, soled and used as a fertilizer form. (Annexure 22)

Company Departmental Functions

As we are living in the dynamic world and in this rapidly changing environment,

customer taste in also changing so right decision at a right time is always needed in order

to perform effectively and keep the organization top of their desires. Output of one department will be the input of other department, so every department should work timely in order to keep the customer long with their company offering otherwise customer will switch or move to competitor products.

During my internship I visit number of department and learn how they are working.

Quality Assurance Department

Quality assurance department play a very important role in any production concern

organization because the organization are dependent on them no other department can do any thing if the product is not made according to customer demand or the standard the Organization maintains.

During my visit in quality assurance department I noticed they start working as the milk comes in HFL production plant. Their first job is to take sample of the raw milk and check the suitability of milk either the milk is able to proceed further or not suitable for production and if the sample passes, they start measuring those standard they are

following and till the final packaging of the product will be done, they again go for the tests either the product is suitable to ship and send in the market or not suitable.

Research And Development

Research and development department also play as very major role in a organization, although they are directed from the marketing department because marketing department

inform themselves that their any one existing product (juices) are not selling well so then research and development department start working and they will go for certain test, competitor test analysis, is due to season demand get down, is due to old packaging design customer start ignoring the product or might some reason will lead to demand of the product and company sale get down.

And if the marketing department want to develop a new product (NPD) then they should also communicate with the research and development department and with a formal meeting on which head of marketing department and the head of research and

development department talk and check the product suitability either the product is able to launch, is their restriction from the government or might be our religion not support due to the nature of product. Even the head of marketing department also responsible to mention either the product will be for boy or girls, type of packaging they want for the product.

Production Department

Production is the functional area responsible for turning input into outputs through a series of production processes, and the production manager is responsible for making sure that raw material are provided and made into finished goods effectively. He/ she must make sure that work is carried out smoothly, and must supervise procedures for making work more efficient and more enjoyable.

During my visit I noticed certain function the production department performed:

First as any shift in-charge take his control they review the on-going production, how much it done and how much needed in order to meet the order. So they keep the process till the orders get completed. They had to continuously communicate with the employees handling machinery and other packaging equipment, with the quality assurance

department either the goods are according to the standards otherwise they go for certain tests to make the product according to the standards. And if they get any new order or demand from their representative production manger which they get from the marketing department or from the sales department they go for to check the availability of the raw material they need in order to fulfill the order. And then they precede the order to the sub ordinate to make themselves prepare for the production of new order. And after the order get done they handle the stock to warehouse department and get a slip in return as a prove that they dispatch how much stock to ware house department so there the main

responsibility of the production department get done, and this process is on going till the company exist.

A part of those activities they had also to take care of employees. Those employees are working properly according to company policy. And if the employee need any leave due to some reason they had to manage other person should be present their in the absence of that particular person, and the production run smoothly and effectively.

Marketing Department

Marketing department of any production concern organizations, work likes a heart of a human body. The Marketing Department is a unit of organization, traditionally charged with carrying out specific tasks that are deemed to be "marketing" (such as advertising, market research).

During my visit I noticed certain activities they performed in order to keep the customer satisfied and long with Haleeb Foods Limited. First as the take a charge they review the last day sale by reviewing the sales report and if any deal is going on regarding

packaging, distribution or any concern they talked with the representative person, they talked with the distributors to know the current market demand for their products. For the existing product they always go for to check the availability of the product in the market

because for the repeat purchase product should be present there otherwise their might be a chance customer will not go to another shop and purchase competitor product, after certain period of time they go for certain surveys, trial in order to know the customer attitude regarding the specific product and for those products are not selling well they use

“Win Battle Technique”

Detail about Win Battle Technique

“In this technique, they look at those products are not selling well or not getting much fame in the mind of consumer. So they pin point the gaps and then applied certain strategies in order to cope with the problem the product is facing”.

They had to do own self negotiation with the advertisings agency in order to get

contract with them and place a billboard or any promotion campaign there they want to place.

Red Communication Arts 15-08-2006

Haleeb Foods Limited has hired red communication arts as their new advertising agency, which will be handling the following accounts: 1. BAVERAGES: Haleeb Good-Day, Haleeb Funday, Tropico, Tropico nectar, Candia, Candy up, Haleeb Labban 2. Corporate Account.

Haleeb food’s Special Campaign 15-08-06

Haleeb foods have launched a special campaign on the 59th anniversary of Pakistan to celebrate the auspicious event with true spirit towards the country along with its people.

NPD Brief;

If the department wants to launch a new product in the market, they had to communicate through a formal meeting with a research and development department head and head of production department. If the general manger of marketing department accept or OK the concept they follow the idea to Research & Development department and the production department and they make a product name as PROTO TYPE PRODUCT which they follow to the marketing department and if the department face some problem while testing the product they tell to the production department about the problem they face while testing and then the production department will again start work on it and in a result present a product name as “RENEWED PRODUCT” and send them again to the marketing department for another PRODUCT TEST and after OK they launch a product and go for POST MEDIA ANALYSIS either which medium should company use in order to communicate with the consumer after that the company measure the results and go for CAMPAIGN TWEAK and in the last they made a decision for RE-LAUNCH/ FOLLOW U.

Every Department Function

They had to report to the finance department for (AOP) yearly, so they manipulate and sort out the upcoming budge; they will have to spend either to increase the production limit, how more human resource need, machinery, hardware and software due to increase in demand in future, so it will also lead to calculate the ratio of profitability.

News & Updates

Red Communication Arts 15-08-2006

Haleeb Foods Limited has hired red communication arts as their new advertising agency, which will be handling the following accounts: 1. BAVERAGES: Haleeb Good-Day, Haleeb Funday, Tropico, Tropico nectar, Candia, Candy up, Haleeb Labban 2. Corporate Account.

Haleeb food’s Special Campaign 15-08-06

Haleeb foods have launched a special campaign on the 59th anniversary of Pakistan to celebrate the auspicious event with true spirit towards the country along with its people.

DuPont Pakistan Launches First Aseptic Liquid Packaging System April 17, 2006

DuPont recently installed the Pakistan first aseptic liquid packaging machine at Haleeb Foods Pakistan. Haleeb UHT milk in new packaging being supplied by DuPont liquid packaging system (DLPS).

SWOT Analysis of Industry

Strength of Product:

i. Traditionally healthy image of milk

ii. Versatile, high quality product which can be used in/for a wide variety of foodstuffs

Excellent environment/capacity for milk production:

i. Good climate

ii. Industry support infrastructure.

Market:

1Consumer confidence in integrity and safety of dairy products

Weakness

i. Increasing seasonal production pattern.

ii. Shortage of skilled workers.

iii. Limited connection between producer and market.

iv. Limited producer perception of consumer concern.

v. Many farmers do not know the true cost of production.

vi. Environmental pollution-diffuse water pollution.

vii. Lack of investment is processing sectors.

viii. Low levels of innovation.

ix. Lack of branding.

Opportunities

i. New technologies in production.

ii. Animal genetics.

iii. Increasing consumer awareness of need for healthy eating.

iv. Greater demand to know origin of food.

v. Joint venture with existing companies.

i. Endowed with very good breeds of buffalo and cows ii. Highest per capita consumption of milk in Asia

iii. Regular culling of less productive/unproductive animals iv. A high ratio of agricultural land to agricultural population

v. And emergence of commercial dairy farms on a large scale.

Weaknesses:

i. Small and scattered animal holdings

ii. Prevalence of traditional raw milk marketing systems

iii. Poor quality of milk; lack of remunerative producer price for milk iv. Milk processing predominantly dependent on obsolete UHT technology

v. Mushrooming growth of cattle colonies in suburban areas; high cost of milk.

vi. Production; a long chain of middlemen

vii. Inadequate infrastructural and institutional facilities and support viii. Low utilization of installed capacity of dairy plants

ix. Poor quality of animal health care and breeding services; lack of professional management

x. Lack of a well-defined national policy for dairy development.

Opportunities:

i. Huge unsatisfied domestic demand for milk and milk products.

ii. And substantial scope for increasing domestic milk production through

improvement in the marketing system and by ensuring a year-round remunerative price to milk producers.

Threats:

i. Unregulated imports of dairy products at cheap prices.

ii. Inadequate public and private investment in modernization of the sector.

iii. And vested interests in perpetuating the dependence on imports of dairy commodities.

SWOT Analysis of the Company

Strength:

I. National brand.

II. High Market Share.

III. Getting international contracts.

IV. Company seeks continuous improvement.

V. Big product range.

Weakness:

I. Weak distribution networks as compared to their competitors.

II. Communication gap.

III. Slow promotional activities, campaign as compared to their competitors.

Opportunities:

I. Range of coming NPD (Haleeb condensed milk, Haleeb evaporated milk, Haleeb cheese).

II. Getting international contracts with England, Middle East, and Holland, Afghanistan.

III. More market share in liquid form milk category (56%).

Threats:

I. New entrants.

II. Resignations of their well-experienced staff due to good package competitor are offering.

III. Not caring their existing SBU rather focusing more on their up-coming NPD.

Appendixes

Organizational chart Annexure 1

World Milk Production Annexure 2

HFL

R & D QAD

MARKETING PRODUCTION

IMPORT&EXPORT MPD

FINANCE/ACCOUNTING