Pruebas realizadas y parámetros utilizados

The Group identifies four areas of intervention:

Social area - initiatives aimed at improving all aspects of the community, with particular regard to those which aim at: • providing assistance (covering basic needs, medical and healthcare services, basic education, etc.) to people

experiencing difficulties (the poor, the sick, orphans, communities affected by disasters or living in war-torn countries, etc.);

• integrating underprivileged into the society and providing employment opportunities through rehabilitation and education;

• raising the community’s awareness of issues such as road safety, health and voluntary work;

• supporting research, particularly medical, scientific and economic, and school education on issues pertaining to the work of Group companies.

Cultural area - initiatives aimed at enhancing and preserving the artistic, historic and cultural wealth of the countries in which Generali operates and at promoting its public accessibility.

Environmental area - initiatives to protect the environment and raise awareness on issues such as: climate change, energy saving, selective waste collection and pollution.

Sports area - youth, amateur and professional sporting initiatives.

Priority is given to initiatives relating to and involving children and young adults, as representatives of the future society. The Group’s constant focus on changes within the society has prompted an increase in the number of projects involving senior citizens.

Group funding criteria take into account, beyond the priority areas of intervention, the social value of the proposed initiative and the reliability of the promoting bodies too. Retrospective checks are carried out to ensure that the funds have reached their destination and to provide continuity to the support provided to those who are able to demonstrate that the allocated financial resources have been put to good use. This is particularly important when funding is used for ongoing activities or when pursuing objectives that cannot be reached in the course of just one year.

The Group supports interventions which maximize the provision of resources that provide tangible and direct benefits to the local communities involved.

Individual Group companies make autonomous operating decisions within the common framework. Some choose to channel resources allocated to the community into just one or a handful of far-reaching initiatives, or into a specific issue, while others share the funds among several different projects. In some cases, staff members are involved in selecting the organizations that will receive the available resources.

Depending on the objectives, which may be philanthropic or primarily commercial in nature, initiatives benefiting the community implemented within the identified areas of intervention can be divided into two categories:

• donations, consisting of the allocation of funds or resources in kind to support a wide variety of “good causes”, in response to the needs and requirements of voluntary organizations or local institutions. As it will become apparent

in this chapter, only a small portion of such donations relate to occasional donations, while the majority of donations relate to long-term partnerships;

• commercial initiatives, consisting of cultural, artistic, sporting and similar sponsorships, which directly aim to promote the Company’s brand, a specific product or to improve the Corporate image.

By their very nature, commercial initiatives develop over time in line with business needs; they may consequently be irregular in time, with peaks, such as donations for high profile cultural or sporting events in the Countries in which the Group operates (world championships, the Olympics or other, similar events) which are seen as opportunities for improving the popularity. The ability to combine commercial objectives with social purposes makes this type of initiative a fundamental part of the Group’s communication policies.

The strengthening policy for the Group’s community involvement thus solely relates to donations, which in 2009 equalled 36.8% of the overall sum allocated to community initiatives. This is a significant share, bearing in mind the much higher unitary cost of commercial initiatives.

Allocation to the community by type

2009 15,170.5 26,061.1 41,231.6 DONATIONS COMMERCIAL INITIATIVES TOTAL 2008 14,201.4 23,933.4 38,134.8 36.8% 63.2%

VALUES IN THOUSANDS OF EUROS

• In a year that remains challenging from a macroeconomic and financial standpoint, the overall amounts the Group has allocated to the community has increased by 8.1% compared to 2008, with a steady increase in both the components.

• Commercial initiatives saw the greatest increase (+8.9%), primarily attributable to the Parent Company’s sponsorship of the Ducati team and of the MotoGP World Championships in Valencia.

• Group donations amounted to 0.9% of its consolidated net profit.

In addition to interventions using funds set aside by Group companies, the participation of some companies consisted of non-cash donations, involving the supply of material goods or the direct provision of services. Many initiatives were implemented with the assistance of collaborators, who collected donations and goods in kind or were involved in voluntary work, dedicating their time to doing things for those less fortunate than themselves; some were spontaneous initiatives, while others were sponsored by the companies.

In 2009, the following noteworthy initiatives were undertaken: Assistance in kind and voluntary work

Country Description of the initiative

Italy The traditional Children’s Festival, held in December for the children of Group employees, once again offered parents the chance to donate to charity all or part of the funds set aside by the

Company for presents for their children. Their generosity allowed 40,000 euros to be donated, which was divided equally between two non-profit organizations: A.B.C. Burlo, which works with children affected by serious malformations that require complex and multiple surgery, and Peter Pan, which provides tangible support to the parents of children with cancer, to soften the harsh reality of the disease and provides accommodation in fully equipped centres.

Following the earthquake in Abruzzo, employees donated money, directly deducted from their salaries, to the Italian civil protection group, Protezione Civile Nazionale. The Parent Company also donated funds for the construction of a photovoltaic plant for the Andrea Bafile secondary school specializing in scientific education in L’Aquila, thus combining solidarity and environment with focus. Europ Assistance call centres are available for certain environmental initiatives (for details please refer to the environmental initiatives section).

Country Description of the initiative

Argentina Employees organised a collection of money, clothes, blankets and toys for the Estación Vida association, which provides support for homeless children and families living near the train station in Buenos Aires.

The Group is involved in the paper and plastic screw tops recycling programme organised by

Fundación Garraham, which raises selective waste collection awareness among companies, as well as provides and collects the containers. The revenues from this activity are donated to the Garraham Children’s Hospital in Buenos Aires.

Austria The Group has a long-term collaboration with SOS-Kinderdörfer, an international organization which provides aid to orphaned, poor or underprivileged children. Each Regional Management “adopts” a Village, providing direct aid to children, sometimes with the personal involvement of certain collaborators. So far 11 villages have been adopted.

Austrian employees also use the payroll giving system to regularly donate part of their salary to different charitable associations.

Brazil Generali organises visits to the Casa do Menor São Miguel Arcanjo, which provides assistance to abandoned or socially-at-risk children and young adults, to raise awareness among its collaborators of voluntary work initiatives taking place at home.

Employees collected educational materials, books, clothing, layettes for newborn babies, toys, personal hygiene and cleaning materials and food for the Garantia de Vida Home programme, which provides children with a family environment through family homes, care homes and the Don Adriano Hipolito integration centre, as well as academic support, leisure, cultural and sports activities to promote their physical and moral development. In turn, the company donated monitors, PCs, keyboards and a vehicle for the mechanics course.

China Some employees donated their time to clean the road to the Purple Mountain, organised as a part of the Papilio initiative for environmental protection.

Germany The virtual walking from Cologne to Trieste was organised to encourage employees to reflect on the importance of daily exercise. 1,173 employees took part in the initiative, each of whom was given a digital pedometer to measure the distances walked during the day and to identify, at the end of the three months, who had successfully covered the 1,000 kms between the two cities. The initiative also had a charitable objective: the company in fact donated one euro cent to the children’s hospital in Cologne for each kilometre walked. Employees also made voluntary donations to the fund. At Christmas, employees organised the Weihnachten im Schuhkarton (Christmas in a shoebox) initiative, filling 227 shoebox packages with toys, sweets, school items and clothing which were sent to poor children in Central-Eastern Europe, Mongolia and South Africa.

In 2009, as a part of the activities organised by Zukunftsfonds (fund for the future), which is outlined in greater detail later in the chapter and whose motto is Helfen hilft - Gemeinsam stark (helping helps - strong together), employees were asked to take part in three different voluntary initiatives. Group collaborators are given two days of paid leave each year to take part in these activities. In addition to promoting the social commitment of collaborators, the Group aims to develop team spirit and various competencies through these activities, which are also useful on an environment level. Forty computers were also donated to two schools in Aachen.

Hong Kong In 2009 and for the seventh consecutive year, a team of collaborators took part in the Green Power Hike, an annual walk organised by Green Power, an independent organization that is committed to the environment, particularly in the promotion of renewable energy. The walk raises money and donates the proceeds to environmental education programmes in nursery, primary and middle schools. During the Christmas season, employees carried out voluntary work at the Italian products market organised by the Italian Womens’ Association, Associazione Donne Italiane, to raise money for the purchase of medical machinery for the Duchess of Kent Children’s Hospital.

Hungary Around 50 employees, together with the Managing Director, collaborated in improving the quality of life in the Village of Karancslapujto in East Hungary, painting the fence around the football field, tending the grass and planting flowers and plants in the nursery school gardens.

Israel Computers, monitors and various types of electronic equipment no longer in use by the Company were donated to a number of charities.

Poland At Christmas, employees collected toys, clothes and personal hygiene products to donate to the Osrodek Ofiar Przemocy DOM Association, which provides assistance to child victims of violence.

Country Description of the initiative

Portugal During the Christmas period, company collaborators offered children at the Centro Apoio à Infância e Juventude O Vigilante orphanage the chance to spend Um dia Mágico (A magical day): first they took the children to the circus, then to lunch and then gave them presents.

This year the third Generali Trophy, a Group initiative which in prior years involved small teams of collaborators competing in organizational and orienteering skills, encouraged its 200 employees to show their creativity and team spirit in an initiative with a high human and social value. They dedicated an entire day to clearing and redeveloping the external grounds of the Monsanto nursery and orphanage in Lisbon, which was abandoned due to a lack of resources.

South Africa Some employees gave children at the Botshabelo Aids orphanage painting lessons; the company provided all the necessary materials for the lessons.

Spain At Christmas, employees used a charity lottery to raise funds for Save the Children, the largest independent international organization for the defence and promotion of children’s rights. The company contributed three times the sum raised by its employees.

Thailand Generali employees gave blood at the national Red Cross Centre as part of the National Life Insurance Day.

Employees donated sports equipment to the Baan Moo Si school, which the company topped up with a monetary donation.

The Czech

Republic Following the floods which hit the Country in June, employees raised funds for the victims through a salary deduction scheme. During a television show in February, 200 company call centre agents collected donations for the UNICEF from television viewers.

The

Philippines The annual Louis Coson Friendship Cup, a golf tournament open to Group companies employees, was organized to raise funds for scholarships. Employees were also involved in the second-hand toy collection organised by the local Red Cross branch for children affected by the typhoon in September and October 2009.

USA For years, the employees of Generali USA Life Reassurance Company have been raising funds for United Way, an organization that takes care of poor children and their families, helping them to develop to their full potential in a healthy, warm and stimulating environment. The amount raised by the staff members is topped up by the company.

Many Generali USA employees also take part in the various categories of the Kansas City Corporate Challenge, a sports tournament for the employees of local companies, both large and small. The proceeds of the tournament are donated to charities, which also receive donations from individual companies throughout the year.