The working with MOAMC, one of the leading mutual fund houses of the country has been a thoroughly enriching and enthralling experience.
I got a real insight into the functioning of a Business conglomerate like Motilal Oswal
Working with the sales, I learnt the importance of patience, persuasive communication and perseverance
I also got to know the spontaneity required in the sales department where one faces different kinds of clients and thus different kinds of challenges every day and how one has to come up with them on one‟s own.
I experienced the thrill of making the lead successful when one of my clients invested Rs 1, 00,000 in the NFO and appreciation I received from the Zonal Head for the same.
I also envisaged that how each and every process is important in the overall efficiency of the functioning of the financial services sector.
The training also helped me in improving my relationship creating and managing skills with better communication skills
The Internship also helped me interacting with persons ranging from very high standard to a low class people
Study of Mutual Fund concept
Study of different types of mutual funds
Study of structure of an AMC‟s
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Other Learning’s during Summer Internship
Professionalism
Marketing Skills – how to deal with clients and pitch the product
Enhanced my knowledge of the working and operations in mutual fund industry.
Learned about different types of financial products offering by Motilal Oswal Mutual Fund and how best they meet the client needs.
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RECOMENDATIONS
Spending two quality months at Motilal Oswal, Delhi Branch, was quite an enriching experience. I learnt a lot about the functioning of the mutual fund industry and also how a specific product is launched. Based on my observations and also feedbacks from various colleagues, I would like to suggest following recommendations, which, in my view, can improve the functioning and increase the efficiency of work at MOAMC:
The Retail investors must be attracted by some small gifts or other benefits so that the target segment increases. This will automatically improve the hit ratio.
The marketing strategy has to be more aggressive. With more and more mutual funds launching their products, there is urgent need to beat the competition. Here more audio-visual strategies should be adopted, targeted specifically at the retail investor.
The Relationship Managers (excepting those from Motilal) should be properly incentivized so as to give push to MOAMC products over other Mutual funds.
“There is a very slight different in products of different AMC’s, at present the services provided by the company is the key.” Thus the company providing better services will rule the roost.
Motilal Oswal should focus on the improving their promotional activities i.e., they should provide banners, stands, dispensers etc. to the retailers, distributors.
There should be proper care of the Pay back commission.
At least once in month, Persons dealing in ETFs like the Brokers, Dealers etc.
must be visited, so that their queries related to fund are solved and anything they need should be timely served.
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After-sales service should be given more care as after the investor has invested, he does not get any correspondence from RM and this gives bad mouth-to-mouth publicity to the ETF.
There should be a structured and standardized feedback system so that regular feedbacks can be taken from the RMs and investors, and any major complaints thus can be timely addressed.
There is need, especially for Motilal Oswal to do some works of CSR (Corporate Social Responsibility) so that goodwill of the company is raised in the eyes of an average retail investor.
Best time to invest in stock market is when it is down because with same investment money he will get more value.
Mutual Fund is the best way to enter into market particularly for those investors who want good returns with minimum risk as fund of mutual funds is handled by an expert.
To get good returns investor must invest considering the time horizon of at least two to three years. This will help him in getting good returns.
Portfolio management is a difficult task. So fund managers must choose optimal number of securities which meets the objectives of fund.
Mutual Fund Companies must devise fund considering the end investor in mind.
Individual investors must also choose a basket of securities instead of making investment in only one or two instruments, so that even if one instruments return is negative other instruments return can compensate that.
Diversification of portfolio is must as it will reduce the unsystematic risk and give the return an edge.
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CONCLUSION
The future of mutual funds is growing at a very high pace. Indian equity markets have been transforming, which is a continuous process in the converging. The industry is fast approaching its adolescent stage. Taking this thing into consideration, there are lots of opportunities for Motilal Oswal Mutual Funds to tap the golden opportunities from the Indian market.
MOAMC has emerged as a very strong player in the field of wealth management giving stiff competition to all the established players. It is expanding its area of business, if the progress of MOAMC goes in the same way, the total AUM of Motilal Oswal Asset Management will cross four hundred Crores by the next year. They have much potential to expand their distribution network in northern India.
The company is currently following huge investment and growth strategies. Hence the firm should be selective using growth strategies. This is not to undermine the bright future of MOAMC, just a check to be a cautious.
People in India are little aware of Mutual Funds but are still averse to it because they still consider investing in mutual funds as a risky business. Equity will become one of the most sought after investment avenues. The only thing, which the equity investment industry needs to focus on, is that they should have a strong network, strive for good performance by well researched investment decisions, prompt services, more customer- oriented products and an efficient system to spread more and more awareness about equity investments- mutual funds and portfolio management services, etc. In this way, MOAMC will become the market leader not just in terms of AUM but also customer base, returns, etc.
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