The Regional Education Government’s Spanish-English Bilingual Programme (BP)

Chapter 2. Bilingual Education and CLIL in the context of bi/multilingualism in Europe

2.3. Bilingual Education in Madrid

2.3.1. The Regional Education Government’s Spanish-English Bilingual Programme (BP)

T3E OAL

CLEAR, LEIBLE, CONSISTENT MERC3ANDISIN

T3ROU3OUT T3E C3AIN O= PANTALOONS

T3ROU3OUT T3E C3AIN O= PANTALOONS^♣^♣ T0e T0e st/engt0ening o t0e >/an# image,

st/engt0ening o t0e >/an# image, ^♣^♣ T0e T0e satisa;tion o o8/ ;8stome/s,

satisa;tion o o8/ ;8stome/s, ^♣^♣ In o/#e/ to In o/#e/ to

optimise t0e /etail spa;e in ;omplian;e 9it0 6is8al optimise t0e /etail spa;e in ;omplian;e 9it0 6is8al

#ispla1 g8i#elines. T0is 9ill ena>le t0e ;ompan1 to

#ispla1 g8i#elines. T0is 9ill ena>le t0e ;ompan1 to 2ointl1 #e6elop a p/oessional Me/;0an#ising

2ointl1 #e6elop a p/oessional Me/;0an#ising app/oa;0 st/8;t8/e# a/o8n#:

app/oa;0 st/8;t8/e# a/o8n#: ^♣^♣ In 0a/mon1 9it0 In 0a/mon1 9it0

;8//ent ;olle;tions an# t/en#s,

;8//ent ;olle;tions an# t/en#s, ^♣^♣ On t0e >asis o a On t0e >asis o a s8/6e

s8/6e1 o o8/ ;1 o o8/ ;8st8stome/ome/s s >81

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>81ing ing >e0>e0a6a6io8io8/s,/s,

♣

♣Stan#a/# Ope/ating P/o;ess o Pantaloons o/Stan#a/# Ope/ating P/o;ess o Pantaloons o/

%is8al Me/;0an#ising T0ese p/o;esses 0a6e >een

#eine#:

Basi;s o me/;0an#ise P/esentation: T1pes o

me/;0an#ise #ispla1 te;0niG8e: 3anging P/o#8;ts me/;0an#ise #ispla1 te;0niG8e: 3anging P/o#8;ts

t0at nee# 8ll /ontal

t0at nee# 8ll /ontal 6ie9, 6ie9, 0a6e spe;ial em>/oi#e/10a6e spe;ial em>/oi#e/1 , p/int on /ont o/ >a;4 o/ p/o#8;t t0at /eG8i/e to , p/int on /ont o/ >a;4 o/ p/o#8;t t0at /eG8i/e to s0o9 t0e s0ape, it 7 all o t0e ga/ment. I#eal o/

s0o9 t0e s0ape, it 7 all o t0e ga/ment. I#eal o/

=as0ion me/;0an#ise. T0ese ;an >e =/ontals o/

Si#eO8ts. Sta;4ing Pa;4

Si#eO8ts. Sta;4ing Pa;4e# p/o#8;ts li4e o/me# p/o#8;ts li4e o/malal S0i

S0i/ts t0a/ts t0at #ot #onn t ne

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t nee# #ee# #etaitails o s0apels o s0ape, it 7 , it 7 alalll s0o8l# >e sta;4e#. Done o/ Co/e me/;0an#ise. S * s0o8l# >e sta;4e#. Done o/ Co/e me/;0an#ise. S * 3oo4 Denims a/e 8s8all1 08ng 8sing S 0oo4s as it 3oo4 Denims a/e 8s8all1 08ng 8sing S 0oo4s as it gi6es t0e /o8g0 an# ;as8al loo4 t0at ;ompliments gi6es t0e /o8g0 an# ;as8al loo4 t0at ;ompliments t0e p/o#8;t. Rolle# ;a/gos a/e /olle# at times to t0e p/o#8;t. Rolle# ;a/gos a/e /olle# at times to gi6e t0em a 8tilita/ian attit8#e. Limp mate/ial ;o/e gi6e t0em a 8tilita/ian attit8#e. Limp mate/ial ;o/e me/;0an#ise is st1le# in t0is as0ion.

me/;0an#ise is st1le# in t0is as0ion.

8i#elines o/ 0anging me/;0an#ise:

W Colo/s s0o8l# go /om Lig0t in /ont to Da/4 at t0e W Colo/s s0o8l# go /om Lig0t in /ont to Da/4 at t0e

>a;4.W Ens8/e same st1le! p/i;e me/;0an#ise a/e

>a;4.W Ens8/e same st1le! p/i;e me/;0an#ise a/e pla;e# toget0e/W It Is man#ato/1 to #o Sie -ise pla;e# toget0e/W It Is man#ato/1 to #o Sie -ise

#ispla1 =o/ E5ampleXS!S!M!L!XL!XXL

8i#elines o/ 0ange/ alignment:

Basi; p/in;iples o 0ange/ alignment an#

pla;ement Di/e;tion o 0ange/s =o/ eas1 a;;ess pla;ement Di/e;tion o 0ange/s =o/ eas1 a;;ess t0e #i/e;tion o 3ange/s s0o8l# >e Y8estion

t0e #i/e;tion o 3ange/s s0o8l# >e Y8estion

Ma/4e#. =o/ a/m, ?a/m,  8nits a/m, 9ate/all, Ma/4e#. =o/ a/m, ?a/m,  8nits a/m, 9ate/all, st/aig0t a/m, I>/o9se/ t0e 0ange/s s0o8l# >e

st/aig0t a/m, I>/o9se/ t0e 0ange/s s0o8l# >e pla;e# in t0e Y8estion Ma/4 #i/e;tion. Unio/m pla;e# in t0e Y8estion Ma/4 #i/e;tion. Unio/m 0ange/ >alan;e 3ange/s s0o8l# not >e tilting 0ange/ >alan;e 3ange/s s0o8l# not >e tilting

to9a/#s an1 si#e an# s0o8l# >e pa/allel to t0e to9a/#s an1 si#e an# s0o8l# >e pa/allel to t0e g/o8n#. Unio/m 0ange/ pla;ement T0e 0ange/s g/o8n#. Unio/m 0ange/ pla;ement T0e 0ange/s s0o8l# >e eG8all1 spa;e#. Unio/m Di/e;tion o

s0o8l# >e eG8all1 spa;e#. Unio/m Di/e;tion o

0ange/ All t0e 0ange/ 0ea#s s0o8l# >e aligne# to 0ange/ All t0e 0ange/ 0ea#s s0o8l# >e aligne# to one #i/e;tion.

one #i/e;tion.

Limitations n8m>e/s o I>/o9se/ "0ange/s a;e Limitations n8m>e/s o I>/o9se/ "0ange/s a;e ea;0 ot0e/$, C >/o9se/s "0ange/s a;e insi#e t0e ea;0 ot0e/$, C >/o9se/s "0ange/s a;e insi#e t0e /ing$, 3 n3 >/o9se/ "0ange/s

/ing$, 3 n3 >/o9se/ "0ange/s a;e ea;0 ot0e/$.Ia;e ea;0 ot0e/$.I 9as as4e# to ;0e;4 t0e alignment o t0e 0ange/s, 9as as4e# to ;0e;4 t0e alignment o t0e 0ange/s, 6i., I 0a# to ;0e;4 90et0e/ t0e 0ange/s 9e/e

6i., I 0a# to ;0e;4 90et0e/ t0e 0ange/s 9e/e

pla;e# in t0e /ig0t #i/e;tion, 90et0e/ t0e 0ange/s pla;e# in t0e /ig0t #i/e;tion, 90et0e/ t0e 0ange/s 9e/e o t0e same sie an# i an1 p/o>lems o8n# to 9e/e o t0e same sie an# i an1 p/o>lems o8n# to

i5 it 8p imme#iatel1. No mo/e t0an & to  in;0 o

spa;e s0o8l# >e

spa;e s0o8l# >e i#eall1 4ept >et9een t9o sta;4s.i#eall1 4ept >et9een t9o sta;4s.^♣^♣ T0e spa;ing >et9een t0e sta;4s s0o8l# >e

T0e spa;ing >et9een t0e sta;4s s0o8l# >e eG8aleG8al an# t0e sta;4e# s0el o/ ta>le s0o8l# loo4

an# t0e sta;4e# s0el o/ ta>le s0o8l# loo4 s1mmet/i;.

s1mmet/i;. ^♣^♣ Me/;0an#ise is pla;e# 9it0 smalle/ Me/;0an#ise is pla;e# 9it0 smalle/

sie on top an# t0e >igg

sie on top an# t0e >igge/ sie at t0e >ottom.e/ sie at t0e >ottom.

Spa;ing an# Pla;ement

Spa;ing an# Pla;ement ^♣^♣ All t0e ol#s s0o8l# >e All t0e ol#s s0o8l# >e neat 9it0 t0e p/i;e tag 0anging o8t onl1 /om t0e neat 9it0 t0e p/i;e tag 0anging o8t onl1 /om t0e top me/;0an#ise.

top me/;0an#ise. ^♣^♣ All t0e sie s All t0e sie sti;4eti;4e/ s0o8l# >e/ s0o8l# >e on t0e same si#e

on t0e same si#e

♣

♣8i#elines o/ sie tag! p/i;e tag alignment:8i#elines o/ sie tag! p/i;e tag alignment:

Sie tag ! P/i;e tag Alignment =i5t8/es m8st >e Sie tag ! P/i;e tag Alignment =i5t8/es m8st >e

aligne# 9it0 an# pe/pen#i;8la/ to t0e main aisle o/

9el;oming 9it0 t0e ent/1 ;l8ste/ an# p/omotional 9el;oming 9it0 t0e ent/1 ;l8ste/ an# p/omotional me/;0an#ise >eing 0ig0lig0te# .

me/;0an#ise >eing 0ig0lig0te# . ^♣^♣Basi;s o La1o8tBasi;s o La1o8t Aisle

Aisle 9i#t0 9i#t0 an# an# =i5t8/e =i5t8/e Positions Positions -i#t0 -i#t0 o aio aislessles s0

s0o8o8l# l# >e >e < < o

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o/ m/ maiain an an# n# ' ' o

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o/ s/ se;e;onon#a#a/1 ai/1 aisle sle asas in #iag/am.

in #iag/am.^♣^♣aisles. =i5t8/e la1o8t Main Aisle Zaisles. =i5t8/e la1o8t Main Aisle Z

< Di

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Diststanan;e ;e >e>et9t9eeeen n i5i5t8t8/es /es Z 'Z ' Di

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Diststanan;e ;e >e>et9t9eeeenn 9al

9all an# il an# i5t85t8/es Z '/es Z ' S0o

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S0o/te/ i5/te/ i5t8/t8/es nees nea/ aia/ aislesle 3eig0t o i5t8/e to >e 4ept as lo9 as t0e p/o#8;t 3eig0t o i5t8/e to >e 4ept as lo9 as t0e p/o#8;t on it allo9s =i5t8/es to sta/t /om t0e aisle. NO on it allo9s =i5t8/es to sta/t /om t0e aisle. NO

lo

loo/ i5o/ i5t8/t8/e to >e 0ie to >e 0ig0eg0e/ t0a/ t0an ?.< n ?.< Lo9 ;

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Lo9 ;entent/al/al

i5t8/es "ta>les, lo9 >/o9se/s$ pla;e# in t0e mi##le

i5t8/es "ta>les, lo9 >/o9se/s$ pla;e# in t0e mi##le o a >/an# spa;e to gi6e a ;lea/ 6ie9 o t0e 9all

o a >/an# spa;e to gi6e a ;lea/ 6ie9 o t0e 9all^♣^♣ 3ig0 i5t8/es "0ig0 >/o9se/s, gon#olas$ on t0e

3ig0 i5t8/es "0ig0 >/o9se/s, gon#olas$ on t0e o8tsi#e to #ema/;ate an# st/8;t8/e t0e spa;e

o8tsi#e to #ema/;ate an# st/8;t8/e t0e spa;e ^♣^♣NONO 0ig0 i5t8/es ne5t to aisle NO i5t8/es on aisle

0ig0 i5t8/es ne5t to aisle NO i5t8/es on aisle

=i5t8/e DEMARCAT

=i5t8/e DEMARCATION O= ION O= BRANDS T3ROU3BRANDS T3ROU3

=LOOR =IXTURE 3EI3TS Vones: Ea;0 se;tion ;an

>e #i6i#e# into #ie/ent ones >ase# on its

>e #i6i#e# into #ie/ent ones >ase# on its 6isi>ilit1.

6isi>ilit1. T0e se;tion on T0e se;tion on t0e /ig0t is #i6i#e# intot0e /ig0t is #i6i#e# into t0/ee ones. Vone & *

t0/ee ones. Vone & * Rig0t ne5t to aisle Vone  *Rig0t ne5t to aisle Vone  * Bet9een i5t8/es to8;0ing t0e aisle an# t0e >a;4 Bet9een i5t8/es to8;0ing t0e aisle an# t0e >a;4 9all Vone ' * T0e >a;4 9all Displa1 in

9all Vone ' * T0e >a;4 9all Displa1 in VonesVone&:It is t0e most 6isi>le to t0e VonesVone&:It is t0e most 6isi>le to t0e

;8stome/s. Po9e/ p/i;ing, Ent/1 p/i;e points,

=as0ion me/;0an#ise #ispla1.

=as0ion me/;0an#ise #ispla1. Vone : It Vone : It Is notIs not 6isi>le at t0e i/st go. Displa1 Co/e as0ion

6isi>le at t0e i/st go. Displa1 Co/e as0ion

t0eme o/ sto/1 s0o8l# >e pla;e# 0e/e. -all #ispla1 t0eme o/ sto/1 s0o8l# >e pla;e# 0e/e. -all #ispla1 in ;oo/#inate# 9it0 t0e nesting ta>le 9o/4s 9ell, in ;oo/#inate# 9it0 t0e nesting ta>le 9o/4s 9ell,

>e it sto/

>e it sto/1 o/ 1 o/ ;olo/;olo/. C8t Sies s0o8l# ;ome on t0e. C8t Sies s0o8l# ;ome on t0e

>ottom most s0el on t0e 9all. O/ One #e#i;ate#

i5t8/e on loo/ 9it0 last o t0e >est sign age

COLOUR BLOC)IN Colo/ Blo;4ing is an eas1 9a1 COLOUR BLOC)IN Colo/ Blo;4ing is an eas1 9a1 o ma4ing t0e most >asi; an# 08m #/8m

o ma4ing t0e most >asi; an# 08m #/8m

me/;0an#ise loo4 appealing. It onl1 /eG8i/es me/;0an#ise loo4 appealing. It onl1 /eG8i/es pla;ement o

pla;ement o me/;0an#ise >ase# on its ;olo/.me/;0an#ise >ase# on its ;olo/.

Colo/ >lo;4ing is al9a1s #one 6e/t

Colo/ >lo;4ing is al9a1s #one 6e/ti;all1. i;all1. T0is isT0is is

#one so t0at t0e ;8stome/ ;an see a 6a/iet1 o

;olo/ options a6aila>le

;olo/ options a6aila>le to 0im!0e/. to 0im!0e/. As ;olo/ is As ;olo/ is aa 6e/1

6e/1 po9e/ stim8l8s an# e6o4epo9e/ stim8l8s an# e6o4es st/ong s st/ong emotionalemotional /esponse in people, 6e/ti;al >lo;4ing also n8lliies /esponse in people, 6e/ti;al >lo;4ing also n8lliies an1 ill ee;t a pa/ti;8la/ ;olo/ mig0t 0a6e on a

an1 ill ee;t a pa/ti;8la/ ;olo/ mig0t 0a6e on a pe/son. In a 0o/iontal >lo;4ing i t0e ;olo/ in t0e pe/son. In a 0o/iontal >lo;4ing i t0e ;olo/ in t0e most 6isi>le /egion 9as one t0at a ;8stome/

most 6isi>le /egion 9as one t0at a ;8stome/

#isli4e# 0e! s0e 9o8l# p/o>a>l1 28st t8/n a9a1

/om t0e sto/e. Colo/ Blo;4ing is #one ollo9ing t0e

%IB(O

%IB(OR, 9it0 t0e lig0te/ ;olo/R, 9it0 t0e lig0te/ ;olo/s on top an# s on top an# t0et0e

#a/4e/ at t0e >ottom. I 0a# #one ;olo8/ >lo;4ing

o/ t0e >ags s

o/ t0e >ags se;tion Pa;4e;tion Pa;4e# p/o#8;ts li4e o/male# p/o#8;ts li4e o/mal S0i

S0i/ts t0a/ts t0at #ot #onn t ne

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t nee# #e# #etaetails oils o s0ape,  s0ape, itit^♣^♣ Can Can 0a6e 0anging o/ sta;4ing

0a6e 0anging o/ sta;4ing^♣^♣ on#ola 8i#elines o/ on#ola 8i#elines o/

gon#ola #ispla1:

gon#ola #ispla1:^♣^♣ S0el S0el ^♣^♣ Nesting ta>le Nesting ta>le^♣^♣ C C

>/o9se/

>/o9se/ ^♣^♣ I >/o9se/ I >/o9se/ ^♣^♣ 3n3 >/o9se/ 3n3 >/o9se/ ^♣^♣ !? 9a1 !? 9a1

st/aig0t a/m

st/aig0t a/m^♣^♣Die/ent Die/ent t1pes t1pes o =i5t8/es o =i5t8/es 7 7 T0eT0e Last S0i/t s0o8l# >e s0o8l#e/ o8t

Last S0i/t s0o8l# >e s0o8l#e/ o8t^♣^♣ In e6e/1 o/mal In e6e/1 o/mal 9ea/ >/an#

9ea/ >/an#^♣^♣ 8i#elines o/ on#ola #ispla1 8i#elines o/ on#ola #ispla1 Impo/tant note:

Impo/tant note:^♣^♣ A? signage an# s0el tal4e/s A? signage an# s0el tal4e/s^♣^♣ Et0ni; 48/ties, Pa/t1 9ea/ an# =as0ion

Et0ni; 48/ties, Pa/t1 9ea/ an# =as0ion me/;0an#ise s0o8l# >e 08ng

me/;0an#ise s0o8l# >e 08ng^♣^♣all s0o8l# >eall s0o8l# >e sta;4e

sta;4e#. 7 #. 7 s0i/ts0i/ts s0o8l# s s0o8l# >e /ont >e /ont a;ing As a;ing As s0o9ns0o9n in t0e pi;t8/e

in t0e pi;t8/e To

Top i6e 8i#elines p i6e 8i#elines o/ 9all #ispla1s:o/ 9all #ispla1s:

Me/;0an#ise on s0oot 6is8als o/ >8st #ispla1 Me/;0an#ise on s0oot 6is8als o/ >8st #ispla1 s0o8l# al9a1s )ept ne5t to t0e >/an#ing o/ >8st s0o8l# al9a1s )ept ne5t to t0e >/an#ing o/ >8st

/om in t0e a>sen;e o same p/o#8;t t/1 to 4eep

/om in t0e a>sen;e o same p/o#8;t t/1 to 4eep same ;olo/ sto/1 o/ simila/ st1le. =as0ion Ta>les same ;olo/ sto/1 o/ simila/ st1le. =as0ion Ta>les Po9

Po9e/ P/i;ing #ispla1 Displa1 la/e/ P/i;ing #ispla1 Displa1 la/ge 6ol8me oge 6ol8me o

po9e/ p/i;ing

po9e/ p/i;ing^♣^♣ Po9e/ p/i;ing ta>les Po9e/ p/i;ing ta>les ^♣^♣ S0o9 S0o9

;omplete p/o#8;t

;omplete p/o#8;t eat8/e t0/o8g0 open eat8/e t0/o8g0 open #ispla1,#ispla1, T0e/e a/e t9o t1pes o ta>le #ispla1s:

T0e/e a/e t9o t1pes o ta>le #ispla1s: ^♣^♣ S8ggesti6e selling t0/o8g0

S8ggesti6e selling t0/o8g0 ;oo/#inate# #ispla1,;oo/#inate# #ispla1, ^♣^♣ Eas1 s0opping e5pe/ien;e o ;8stome/ "eas1 to Eas1 s0opping e5pe/ien;e o ;8stome/ "eas1 to

in# t0e ;omplete loo4 toget0e/$

in# t0e ;omplete loo4 toget0e/$ ^♣^♣TaTa>le >le #ispla1#ispla1 Do;4e

Do;4et As t As t0e >/an# t0e >/an# Pantaloons mo6Pantaloons mo6es to9a/#ses to9a/#s

as0ion t0e nee# to ma4e t0e ;8stome/s a9a/e

as0ion t0e nee# to ma4e t0e ;8stome/s a9a/e t0at 90at t0e1 a/e >81ing is not 28st anot0e/ s0i/t t0at 90at t0e1 a/e >81ing is not 28st anot0e/ s0i/t

>8t t0e latest as0ion ma4es 8s st/i6e to9a/#s a

>8t t0e latest as0ion ma4es 8s st/i6e to9a/#s a mo/e as0iona>le app/

mo/e as0iona>le app/oa;0 in o8/ #ispla1s. Ta>lesoa;0 in o8/ #ispla1s. Ta>les pla1 an impo/tant /ole in ;/eating t0at as0ion

pla1 an impo/tant /ole in ;/eating t0at as0ion

atmosp0e/

atmosp0e/e e in t0e in t0e sto/e. sto/e. 7 7 EPPEPP. . La/gLa/ge e 6ol8me:6ol8me:

Ma5im8m o & p; in no/mal ol#, &+ p; in pape/

ol# pe/ option. At least ? options 9it0 8ll sie set

o/ top 9ea/

o/ top 9ea/ ^♣^♣ Open #ispla1 o me/;0an#ise 9it0 Open #ispla1 o me/;0an#ise 9it0

8ll sie set o/ selling p8/pose.

8ll sie set o/ selling p8/pose. ^♣^♣=as0ion Ta>le=as0ion Ta>le Displa1

Displa1 7 7 I I ta>le ta>le ii^♣^♣ Ta>les s0o8l# not 0a6e single Ta>les s0o8l# not 0a6e single pie;e o/ #ispla1.

pie;e o/ #ispla1. ^♣^♣at least  options 9it0 8ll sieat least  options 9it0 8ll sie set o >ottom 9ea/. s #i6i#e# in t9o pa/ts one pa/t set o >ottom 9ea/. s #i6i#e# in t9o pa/ts one pa/t 9ill 0a6e top 9ea/ #ispla1.

9ill 0a6e top 9ea/ #ispla1.

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In document El streaming en CLIL y sus efectos en la socialización de estudiantes en la escuela (página 30-34)