Registros del proceso

The main aim of this topic is to facilitate for the understanding of how information is disseminated and transferred. Thus, the word

“dissemination or disseminare” derives from the Latin root meaning scattering of seeds. These seeds are metaphors for voice or words; that is to spread voice, words, and opinion to an audience (Viallon, 2019) while the word “transfer” is the conveyance of right, title, or interest in real or personal property from one person to another or to convey information from one person, place, or situation to another

(Merriam-webmaster, 2019).

Information Dissemination basically takes on the theory of the traditional view of communication, which involves sending information to an audience. The traditional communication view point is broken down into a sender sending information, and receiver collecting the information, processing it and sending the information (Peters, 2019), which takes the form of information transfer. information transfer is the process of moving messages containing user information from a source to a sink via a communication channel (Wikipedia, 2019).

Information dissemination and transfer as part of the library services is generally seen as a measure, through which the results are brought into the awareness of certain target groups. In this case, dissemination refers to a special communication process which spreads information to the members of a community. Information dissemination is expressly limited to concern those messages only which contain new ideas, whereas information transfer concerns with all kinds of communication and the purpose of dissemination is to influence people’s behaviour, so that they will adopt or at least become aware of a new idea, product or service which is disseminated (Suurla & Markkula, 1999).

Information dissemination and transfer is the targeted distribution of information and intervention materials to a specific group of audience which occurs through a variety of channels, social contexts, and settings (Rockville, 2019). The characteristics of communication channels worthy of noting includes electronic and print media.

Electronic media includes radio, television, teletext, videotext, and satellite telecommunications. Print media encompasses books, newspapers, magazines, newsletters, and comics. Historically, as each new media entered the scene, owners of existing forms of mass communication reassessed the futures of their respective media. The advantages and disadvantages of each form of mass communication provides guidance for selecting the best medium to fit the intended audience and the dissemination and transfer purpose. Training and educational programs have been a significant information dissemination strategy. These include pre- service and in-service. Pre-service educational programs are also referred to as professional preparation programs. In-service refers to education provided on the job in the form of induction training, apprenticeships, and short-term workshops or courses. Information service systems include libraries, clearing houses, online retrieval services, information and referral services and centres whose primary role is information storage, retrieval, and dissemination

(Weir, 2019).

Information dissemination and transfer has been revolutionized in recent years. Internet access, web 2.0, training videos and DVDs, and interactive software, for example, are now readily available to many organizations including human service agencies. New information technologies offer a number of attractive features for practitioners who conduct staff training and other relevant stakeholders. To illustrate, training DVDs can represent a means of providing relevant information and procedural demonstrations that reduce a practitioner’s time for training staff relative to conducted entirely in a face-to-face manner (Reid, 2017).

5.0 SUMMARY

Publishing can be seen as the process of co-coordinating the various processes need to bring a book from an idea in the mind of the author to a printed product available for distribution to the relevant audience.

Publishing as a process is a set of skills and core competencies consisting of the acquisition, selection, editing, project management, marketing and sale of content.

6.0 TUTOR-MARKED ASSIGNMENT

1. What are the major stages involved in book trade?

2. Discuss the major players and their roles in the book value chain.

7.0 REFERENCES/FURTHER READING

Cornucopia of Disability Information:

http://www.disabilityservices.tamucc.edu

Ferwerda, E., Pinter, F., & Stern, N. (2017). A Landscape Study on Open Access and Monographs: Policies, funding and publishing in eight European countries. Retrieved from Knowledge Exchange website: https://doi.org/10.5281/zenodo.815932

Peters, J. D. (2019, May 30). dictionary.reference.com. Retrieved from ttp://www.dictionary.reference.com/browse/dissemination

Suurla, R., & Markkula, M. (1999). Effective Dissemination A Guide on the Dissemination of the Results of International Educational Projects. IACEE, 1-39. Retrieved June 1, 2019, from www.dipoli.hut.fi/IACEE

Viallon, M. (2019, May 30). Communication vs. Dissemination: What's the Difference? Retrieved from Wikipedia:

"https://en.wikipedia.org/w/index.php?title=Communication&Dis

semination

Weir, J. (2019, June 3). Information Channels & Dissemination Strategies. Retrieved from

Wresch, W. (2003). e-Commerce Innovations in the Book Publishing Industry: Opportunities for the Developing World. College of Business Administration, 1-10.

UNIT 3 EFFECT OF TECHNOLOGY