It’s time to introduce your products to all of your friends. The fastest way is to publish a post in your Newsfeed.
Three Easy Steps To Writing A Successful Post
Step 1: Introduce your post. Don’t talk about the business or products. You are not a salesperson. You are a friend. This can be an informal, “Hey, everyone!”
Step 2: One personal and one product statement. Write only two sentences. Keep it simple. For example, “As you may know, I am cautious with what products I put on my body. I found a 100% natural, organic skincare line that I am using daily.”
Step 3: Pose a question to continue the conversation. Make it easy on them by asking one question. This allows people to make a quick decision. Multiple questions can confuse them and make them decide it’s easier to skip answering any of them. It can be as simple as, “Would you like a free sample?”
The following will ensure you create a successful post. We’ve studied the Facebook Insights for thousands of Facebook pages. Usually, the greatest proportion of page fans were using Facebook between 8 p.m. and 9 p.m. in their time zone. Post at 8 p.m. in your time zone if it’s a weekday. Post anytime on a weekend.
Talk to your friends in the same way you want to be spoken to. It will allow you to write posts in a way that is comforting to your friends. If they feel the high-pressure sale, they won’t move forward as a customer, and you may even lose them as a friend.
Focus on sampling the product as opposed to asking them about the distributor opportunity. Typically, one out of five people will order your product after receiving a sample, but only one out of every 20 will become a distributor after you ask them if they want to make money. The math here says that talking about the sample is four times more effective than talking about money. And once you have a customer, you have someone who yet might also become a distributor.
According to the Direct Selling Association, all network marketing companies fall into one of six product categories. The following are examples of more and less effective posts for each category. (Always rephrase these in your own words.)
Home/Family Care More Effective Post:
Hey everyone! As you may know, I am cautious with what products I use in my home.
I found a 100% natural and safe home product line, ranging from cleaning products to
clothing detergent.
Would you like a sample? (Put the question on its own line, so it catches your friend’s attention. The question moves them closer to being a customer.)
Less Effective Post:
I found the most amazing business! You can get all your home products with no chemicals in them. Save your family from the cancer chemicals found in cleaning products! You got to check this out now. I will send you free samples, and you can make money, too, and get rich with me! (Even if this message is true, people have learned that if it sounds too good to be true, it most likely is and therefore should stay away from it.) Wellness
More Effective:
Hey everyone! As you may know, I am cautious about the products I put in my body. I found a product line that I believe can help you live a healthy lifestyle, and I use it daily now.
Would you like a sample?
Less Effective:
I can’t believe what I just found! My friend was cured from cancer just by using this product. I know this is hard to believe, please just trust me. I will send you a sample today. OMG!
Personal Care More Effective:
Hey everyone! As you may know, I am cautious with what products I put on my body.
I found a 100% natural, organic skincare line that I am using daily.
Would you like a sample?
Less Effective:
OMG! My friend is making $10,000 a month with these new radical skincare products that are making everyone’s skin feel like a baby’s butt. Anyone interested? I will send you samples. I think I just won the lottery!
Services & Others
More Effective:
Hey everyone! As you may know, I am always looking for ways to save money. I found a way to save money on my electricity bill.
Would you like for me to see if I can save you money on your electricity bill?
Less Effective:
Would you like to become rich by helping your friends save money on their electric bill? I saved 80% on my last month’s bill! You will be nuts if you don’t jump on board.
Once in a lifetime opportunity!
Clothing & Accessories More Effective:
Hey everyone! As you may know, I am always into finding the next beautiful piece of jewelry. I found an amazing new line.
Would you like to check it out?
Less Effective:
Girls! I just bought the most amazing jewelry and now I am a jewelry consultant. I get paid 40% commission for selling it on Facebook and having virtual home parties. Do you want to check out the jewelry and sell it with me?
Leisure & Educational More Effective:
Hey everyone! As you may know, I love traveling. I found a company that saves me up to 50% off my trips.
Would you like to check it out for your next vacation?
Less Effective:
Travel the world for free! Yes, I said it! FREE... Send me a private message and ask me how!
Completing Your Post
Once you write your post, add a picture of you with your products. Be proud that you are launching your business. Smile! Smiles are contagious, and they drive people to ask for more information.
After your picture is uploaded, start tagging. Tagging is effective because it creates social proof within a post. When your friends see that you are working with others, it raises their curiosity to check out your products. Only tag those who introduced you, your sponsor, to the direct sales company. People only like to be tagged on Facebook if their face is in the picture. In network marketing, they also like to be tagged for financial reasons. Your sponsor becomes successful by helping you become successful. If your sponsor is tagged, it allows the sponsor to be notified by Facebook so the sponsor can comment on your post, creating social proof for you. It also creates a two-way street.
Your sponsor’s friends can also see the post, and it helps them to create social proof around the products within their friend network. Teamwork makes the dream work.
Here are two ways tagging is powerful:
You tag the person who introduced you to the business. Their friends now have the opportunity to see your post. It may generate a new customer for your friend.
The people who sign up as distributors because of you will now tag your name.
Distributors will tag your name as long as they feel you are providing support to their business so they can be successful. Support can be as simple as reaching out to them weekly to see if they need anything. Your friends will have the opportunity to see their post. You may get a new customer out of it.
After you are done tagging, make the post emotional. Are you happy? Excited?
Nervous? Choose your smiley face and expression.
Before posting, make sure it says, ‘public’ next to the post button. If not, only a select
group of friends may see your post.
Final Thoughts
Going public on Facebook means you can introduce your products to all of your friends in a professional manner. This can create instant sales for you.