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The organic wine industry in the United States is growing, but is still considered to be a niche industry with great potential for continued growth. The regulations are highly developed and effective, and not considered to be very burdensome on the winemaker. To help the organic wine industry grow in the United States, winemakers must focus specifically on the quality of wine they are producing. Because consumers are willing to buy organic wine because of it’s perceived health and environmental benefits, guaranteed quality of the wine will assure that consumers will continue to purchase the product and the market will grow. Allowing sulfites to be used in the process of organic winemaking will increase the quality of the wine, increasing the growth of the market in the United States. Customers who purchase organic wine because it aligns with their values will continue to purchase organic wine because the quality of the wine will increase and the taste will be more favorable if sulfites are allowed in the production of organic wine. Allowing sulfites to be used will also increase the United States’ presence in the global market because the wines produced will be of similar quality to those produced with high demand in Europe.

There is potential for growth in the organic wine industry in Italy, but the potential is not as readily available as in the United States. First, Italy must focus on creating more direct and clear regulations for the industry. This will make it easier for winemakers to produce organic wine, removing some of the negative connotations winemakers have of organic wine in Italy. Currently, they find it too confusing and are often unwilling to become involved in the market. Second, if the organic wine market is to grow in Italy, the quality of the wine must be of the utmost importance. If quality

organic wine is already being produced, the producers need to spend more time and money on promoting their product as high-quality wine. Promotion within Italy and within the EU will certainly help to expand the size of the organic wine market, helping to abolish negative stereotypes of organic wine in this region.

Consumer attitudes towards organic food products and the natural environment of Argentina make it possible for great growth in the organic wine market. The regulations are clear and not considered to be burdensome on the winemaker. There is only existing regulation, however, for organic food products and none specifically for organic wine.

Establishing regulations for organic winemaking in Argentina would help to maintain the quality of the product and allow for better control of the market. If regulation is

established to specifically govern organic winemaking, there is enormous potential for growth in the organic wine industry in Argentina.

New Zealand has the highest potential for growth of the organic wine industry out of the four regions studied. Attitudes of consumers in this region towards organic wine are the most positive. If a national organic standard is developed based on BioGro’s private standards, regulations would be both extremely effective and easy to understand.

Not only would the local market for organic wine greatly expand, New Zealand has the potential to be a global leader in the production of organic wine if thorough regulations are established.

Each region individually has the potential for growth, but the global organic wine market overall would benefit from continued discussion concerning the differences in organic wine regulations. Importing and exporting of organic wine will continue to be difficult as long as the standards and regulations vary greatly from region to region. The

development of a global standard for organic wine production would facilitate trade between regions and allow for greater growth in the individual and global markets.

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