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Guest posting is one of the best ways for you to get exposure from your target audience. When you start on day one, you start from zero visitors.

You can only start posting on your site for so long before you get demotivated. So how do you generate enough traffic to your site?

Look for other blogs and sites that are already established. Read their articles and posts, people who are commenting on it. Make sure they have the target audience you're looking for.

Next, look for blogs that accept guest posts. Search on Google using these keywords:

(Your keyword) + “guest post” (Your keyword) + “write for us”

If you can't find many sites with those keywords, just look for blogs and contact them directly. They might have never accepted guest posts before but they might be open to it, if you actually ask them.

Sometimes you just have to ask, you'll never know what you'll get. Find at least 50 blogs or sites for you to work with. However some of the bigger blogs, they'd want to see you previous work or articles.

If you want to increase the chances of your guests posts being accepted. Connect with the blog owners first. Read their posts and leave comments. Don't leave comments just for the sake of doing it but constructive ones.

Contribute an idea or opinion based on what they have written. Follow them on Twitter, like their Facebook page. Be natural and genuine. You don't want to come across as being aggressive or intrusive. Once you've bonded with them, they will more likely accept your guest post.

Next when you write a guest post, it must be a high quality post. Get to know the readers of the blogs and understand your niche. Go through the blog and see what hasn't been written before. Find a unique topic within your niche and pitch to the blog owner. Give them a list of titles or topics to work with.

Do this with a few blogs at a time so you're not just depending on any one blog. Otherwise you'll be frustrated. It takes time and the more you do it, the better you become.

Get connected with other bloggers and let them know who you are.

Guest posting helps you build relationship across your blogging community and your readers.

This will actually help you with search engine rankings. Instead of blindly building links, when you have guest posts across few blogs, it will improve your search engine rankings organically.

If you do this right, you'll have massive surges of traffic and visitors to your site.

What you do next is very important. How can you make sure you have a list of subscribers before you have a full-fledged blog?

Most people think they should have a blog with hundreds of articles before they start to guest post. One of the most effective things you can do for your site is to build an audience before you even launch your site.

First, start with a "Coming Soon" Landing Page. Be clear on what your readers can expect from your site. Are you giving away an incentive for them to subscribe or just sign up on the waiting list? Lastly make sure, you have an name and email form where your visitors can subscribe.

Basically, you're creating a pre-launch list for your site. You want to create a lot of buzz and get your readers excited about the launch of your blog or site. Preferably, have a free ebook but don't let it stop your from having a "Coming Soon" page.

so once you launch your site, your visitors will benefit from it. They will start to follow you and see you as an authority. Always engage with them, and reply to any comments.

TEST, TEST, TEST

This is extremely important. You may have everything in place but how would you know what's working if you don't test it. Even if your ad is doing well, find ways to improve it.

If you're having a 1% conversion from an ad, a small tweak to the image or headline might increase your conversion to 2%. That's double the amount of visitors that'll be coming to your page and you didn't pay for more traffic. With the same amount of effort you've increased the traffic and it will increase your bottom line eventually.

Here are a few of things you should always test:

The headline: Find out your prospects soft points and come up

with a compelling headline.

Call to action: The buy button, subscribe or anything that

requires them to take the next step.

Images: Any images you use in your sales page or landing page

affects the reader. Sometimes you can even use images to make your visitors focus on your headline or buy button. Like an image of an arrow for example.

Sales letter: Read through the sales letter and see how you feel

about it. If you're prospects reads it, will they be moved to do something about their problem.

There's the long copy, short copy, video sales letter etc. You will never know what works until you try.

There's no right or wrong about this. This only way to know what converts is to keep testing.

PART IV:

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