REQUERIMIENTOS DE PERSONAL DEL PM

Management – BPCL

Name Designation

Ashok Sinha Chairman and Managing director

S K Joshi Director (Finance)

S Mohan Director

N Venkiteswaran Director

I P S Anand Non Official PartTime Director

Alkesh Kumar Sharma Government Director

Name Designation

S Radhakrishnan Director (Marketing)

R K Singh Director

P K Sinha Director

S K Barua Director

Haresh M Jagtiani Non Official PartTime Director

Chapter 5

RESEARCH

METHODOLOGY

Research methodology comprises of all research activities carried in connection with the marketing management. Marketing research, systematic analysis of the marketing problems, model building and facts finding for the purpose of improvements in decision making and control in the marketing of the products and services.

Research methodology may be understood as a science of studying how research is done scientifically. To plan research project, it is necessary to anticipate all the steps that must be undertaken if the project is to be completed successfully. These steps are often referred collectively as research process.

Research methodology states the study undertaken to complete the project. It includes specification of:

RESEARCH METHODOLOGY SOURCES OF DATA

COLLECTION OF DATA SAMPLE PLAN

RESEARCH

DESIGN:-A research design is simply a framework or plan for study that is used as a guide in collecting and analyzing the data. It is a blue print that is followed in completing the project.

The research design specifies the methods and procedures for acquiring the information needed.

It is overall operation pattern or framework of the project that stipulates what information is to be collected from which sources and by what procedures. There may not be single, standard and correct method of research. There may be different types of research design to suit different purpose of research.

There are various types of research design. They are:-Exploratory Research

Descriptive Research.

Depending upon the objective of research, marketing research design is selected.

According to the research objective I plan to choose exploratory research.

EXPLORATORY

RESEARCH:-The major emphasis of exploratory research is to extract new insight into the problem. This research will help to know some facts about other people preferences and choice.

It helped me in knowing the following information:

What are the preferences of students towards purchasing the technology product of a particular brand?

Which factors influence their buying decision?

How effective are the advertising activities carried out by the brands for its sales?

SOURCES OF

DATA:-The next step is to gather information. DATA:-There are two types of data. DATA:-They are:

PRIMARY DATA SECONDARY DATA PRIMARY

DATA:-First of all, all the sources of primary data from various sources should be explored and examining the possibility of their use for study.

In many cases the data may not be inadequate or unusable and therefore, may realize the first hand information.

There are two methods by which primary data can be collected. They are:

Observation method Communication method OBSERVATION

METHOD:-Observation is one of the methods of collecting data. It is used to get both past and current information. For example, instead of asking responder about their current behavior, we may observe the result of such behavior.

The observational method is not used frequently. All the same it is used especially in marketing experimentation.

COMMUNICATION METHOD

This method is very popular. The method is used for the project study.

Advantages:

It helped in correcting not only factual data in terms of demographics but also attitude and opinions.

The recorded data is more reliable and valid.

It is less time consuming and less expensive than observation method.

SECONDARY DATA

Any data, which has been gathered for some other purpose, is the secondary data in the hands of research.

Advantages:

The major advantage in the use of secondary data is that it is more economical, as the cost of collecting original data is saved.

It saves much of the time of the researcher. This leads to prompt completion of the project.

Search for secondary data is helpful, not only because secondary data may be useful but because familiarity with such data indicates the deficiencies and gaps. As a result the primary data can be collected more specifically and more relevant to the study.

Finally the secondary data can be used as basis for comparison with primary data.

COLLECTION OF DATA Primary Data

It involves two aspects. The techniques and tools that are used in collecting primary data are as follows :

-Observation Survey

Secondary Data

The secondary data is collected from various business newspapers and websites, journal and various magazines. The secondary data gave me brief overview of the current market situation, the history of the company and the sales figures of the latest quarter.

RESEARCH INSTRUMENT

In this project most of the data and information collected are in the form of primary data, so the references and the contacts are very useful instrument in such data collection.

Here unstructured questionnaire was used which was not pre-decided depending upon the certain customers and it included both open-ended and close-ended questions.

SAMPLE PLAN

Sample plan is very much important for a research; after deciding on sample instrument and research approach, sampling plan calls for following decision.

Sample unit

This is very important for a research to decide as to who is going to be surveyed, or what the sample unit is. In this research different category of students were targeted to gather correct and reliable information.

Universe

The universe of the research here were the retailers and lubricant distributors Contact Method

The sample method used here was personal visit. This is the oldest and most commonly used method of marketing research. Naturally it could work out more accuracy.

Here the unstructured and indirect type of personal question method is used. The response is then direct and limited to the question framed in the questionnaire which researcher’s record

simultaneously.

Sample Size

The sample size in this research was:-Retail shops

Lubricant distributors

Chapter 6