This thesis has drawn out four coherent themes from twenty-three pieces of work written by the author over the last twenty years. The themes both consolidate a traditional view of the entrepreneurial marketing interface and offer an extension into areas written about less, such as large organisations and the public sector. The work of the pioneers in the interface acknowledged that there would be interesting areas to pursue other than SMEs.
However the relative neglect by scholars of marketing and entrepreneurship for SMEs alongside the need to establish entrepreneurial marketing as a viable paradigm meant that the SME became the dominant focus. Now that the interface has survived, developed and achieved academic status, colleagues are able to research both traditional and novel interface academic areas.
The interface is still diffusing through the academic community but has strong supporters out of it original home the USA in Europe and Australasia.
The debate over exactly who is an entrepreneur and what is entrepreneurship will continue both because of the nature of entrepreneurs themselves and the diverse academic contributions from different disciplines that seek both to describe and understand, however, we should embrace this diversity. We should also avoid simply categorising people as either entrepreneurs or non-entrepreneurs and so consider entrepreneurial ability as a gradated not absolute attribute.
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