LOS RESULTADOS DE POLÍTICA PÚBLICA COMO INSUMOS PARA LA

The Kawayahan is an informative website about the advantages of using bamboo as an alternative building material that seeks to reunite Filipinos to indigenous materials like bamboo for housing and other architectural projects. It aims to engage interested individuals, couples, organizations to look into the utilization of bamboo by providing them information about its advantages,

connecting them to architectural firms that uses bamboo and giving examples of existing modern bamboo houses in the country.

Rationale

Bahay kubo, with bamboo as one of its principal materials, is indicative of

the Filipino character. It is symbolic to Filipino resiliency. Thus, as a media student, the info web’s objective is to communicate the information about the advantages of using bamboo as an alternative building material to Filipinos and thus, distribute the need to utilize the use of it as a solution for housing problems and climate change.

Bamboo will mostly likely be a great alternative to much more expensive building material like steel and species of hardwoods that most of which are already endangered. It can offer a possible substitute to timber due to the scarcity of wood.

Furthermore, bamboo makes a good climate change adaptation material.

In fact, certain organizations has already been developing a bamboo-cement technology to be used to make sturdy, earthquake- and storm-proof houses for earthquake-stricken Bohol and Super typhoon “Yolanda”-hit areas. It’s a cheap, sustainable, and stable and not to mention, abundantly grows in the country.

Project objectives This project seeks to:

1. Encourage Filipinos to look into consideration of incorporating bamboo as an alternative building material,

2. Provide essential information on the various advantages of using bamboo for construction and give examples of existing modern bamboo architectural projects, and to;

3. Serve as a source of information and connection between bamboo enthusiasts, architectural firms that utilizes bamboo, bamboo related institutions and interested individuals, couples, or organizations.

Communication Objectives This project aims to express that:

1. Encourage Filipinos to look into consideration of incorporating bamboo as an alternative building material.

a. Bamboo embodies authentic Philippine house and cultural identity.

b. It can be both modern and classic, and that its natural beauty can never be equalled.

2. Provide essential information on the various advantages of using bamboo for construction and give examples of existing modern bamboo architectural projects, and to;

a. Bamboo can compete with other commercial building material like steel, concrete and many other hardwoods by means of its mechanical properties and abundance.

b. It is an earthquake-proof material that is for viable climate change mitigation projects.

3. Serve as an inspirational platform and connection between bamboo enthusiasts, architectural firms that utilizes bamboo, bamboo related institutions and interested individuals, couples, or organizations.

a. There are a lot of organizations and firms who backs up the use of bamboo for construction.

b. Bamboo has been use and tested before, and with the right technology and treatment, one can make a modern house made from it.

Marketing Objectives

The project will be marketed by:

1. Events;

2. Social networking ads; and 3. Website promotional ads

Project Brief

“Kawayahan” is an info website that offers users a wide range of information about bamboo and how it can be exploit as an alternative building material, its advantages and its connection to the cultural identity of Filipinos. It also gives users photographs of modern bamboo architectural projects like the Bamboo Clad House in Better Living subdivision, Paranaque City; Coco Beach

Island Resort in Puerto Galera; La Virgen Milagrosa de Badoc in Ilocos Norte;

Mary Immaculate Parish- Nature’s Church in Las Piñas City and the first Bamboo School in the country- the Nato High School in Camarines Sur. All mentioned places display a modern intricate design using bamboo, maximizing its properties for construction that would possibly allow users to get interested on either visiting the place or most especially, engaging them into a project with architects whose expertise is the use of bamboos, provided by the website. The goal of the website to emphasize and promote the beauty of a modern bamboo house, bahay kubo’, when properly engineered and thus reuniting Filipinos into

indigenous material like the bamboo itself.

Content Outline

 Home

o (Welcome page)

 Why Bamboo?

 Structural Integrity

 Climate Change adaptation

 Ecological Benefits o About

 Author/ Team

 (People who have help me through my research and documentation)

 Vision and Mission

 (Prospect and objective of the website)

 FAQ

 (Will develop during the beta testing of the website)

 Gallery

(Visit at least three of these places and make a feature article about it, with photographs, and contact of the place)

 Bamboo Clad House in Better Living subdivision, Paranaque City

 Carolina Bamboo Garden in Antipolo City

 Coco Beach Island Resort in Puerto Galera

 La Virgen Milagrosa de Badoc in Ilocos Norte

 Mary Immaculate Parish- Nature’s Church in Las Piñas City

 The Risen Lord Chapel in Las Piñas

 Bamboo School - Nato High School in Camarines Sur.

 Contact

(Easy contact to architects or organization if an individual, or group plans to build his/her own bamboo related architectural project)

 Contact of architects who is involve in bamboo architecture projects

 Link to different organizations

 Contact of Kawayahan

 Social Media account

Audience, Beneficiary and Market Profile Target Audience

Age: 25 – 35 years old

Economic Group: Working and Productive Class Social Class: Lower Middle to Lower Upper Class Other cultural or behavioural determinant:

People who are in the working class who are interested on any architectural project that may include housing, school, gazeebo, church etc. who might be interested with Filipino design and indigenous material.

Target Beneficiaries

• Local bamboo industry

• Places like church, resorts, eco-garden with modern bamboo house features

• Architects whose expertise is using Bamboo Target Market

• Forest Products Research and Development Institute (FPRDI)

• Construction Industry Association of the Philippines (CIAP)

• Materials Science Research Institute (MSRI)

• The National Science and Technology Institute (NSTI).

• Philippine Bamboo Foundation

Sample Audiences

Anna Manalastas is an accounting officer in a small firm in Antipolo City.

She is 29 years old and is already engage to her 4 years-relationship boyfriend, Tom Aurallo. Both Anna and Tom lives together in a house that they are renting near the office of Anna, which costs about Php 4,500 monthly. Tom proposed to

Anna 5 months ago and so, now, they are planning to decide what kind of house they would want to build. Anna has been passionate with Filipino design and recalled to her fiancée a resort she visited in Puerto Galera. The name of the place is Coco Beach Island Resort. It’s a resort that features fully-furnished modern bamboo-made rooms and Anna felt in love with the place, especially with the rooms. She told Tom about her idea about incorporating bamboo but the problem is, they don’t know who to contact and what is difference between a house made of bamboo and one which is not. Both Anna and Tom earns an average wage so they are looking for a cheap yet stable housing material.

 

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Appendices Appendix A

Interview Questionnaire 1. Tell us about yourself

2. How did you get involved in using bamboo?

3. Are you currently affiliated with any bamboo enthusiast’s organizations?

4. If yes, what is the name of that organization and since when have you been a member?

5. Why do you think bamboo is a sustainable resource that should be promoted?

6. What are the ecological benefits of bamboo?

7. What are the advantages of using bamboo as a building material?

8. How do you think Filipinos see bamboo as a building material today?

9. And how do you think should Filipino should look at it? Why?

10. What is your vision or future prospect for bamboo architecture in the Philippines?

Appendix B

Profile of Interviewees

 Vinay Kolte

Rajarshi Shahu College of Engineering

Malabar Nature Conservation Club, Amboli, India [email protected]

 Rajnirmal Rajendran Feel Design Lab

Architecture and civil engineering Firm, India [email protected]

 Ms. Roni Alano

Executive Assistant of Arch. Francisco "Bobby" Manosa [email protected]

 Architect Gerry Torres

Director for Administration of MCAD

Faculty, School of Design and Arts-Architecture De La Salle-College of Saint Benilde

[email protected] 09175778449

 Cita V. Lacdan CBG Coordinator

Carolina Bamboo Garden

[email protected] Tel. No. 8470522 to 25

Mobile No. 0922-8248952

In document TESIS DOCTORAL (página 67-72)