RESUMEN GENERAL DE PRESUPUESTO

The structure can be summed up in five stages of the research process. Table 1.2 shows the research design and provides a summary of the process.

Table 1.2: The research structure

Research process Research outputs and published material by the author

Chapter in thesis

STAGE 1: Literature review and preliminary interviews’ insights

1.1. Review of various approaches in literature and identification of stakeholders (micro, meso and macro level)

1.2. Formulation of research questions

Definition of research problem and questions

Chapter 1 (Introduction)

STAGE 2: Qualitative research: semi-structured in-depth interviews with unit of analysis and connected targets

2.1 Analysis of transcripts 2.2. Conceptualisation based on empirical research

2.3. Confrontation with literature

Conceptualisation and theory building

Discussion Paper:

Kostecki, M. and O. Naray (2007).

Commercial diplomacy and international business, The Hague:

Clingendael Institute Article:

Naray O. (2011). Commercial Diplomats in the Context of International Business, The Hague

Journal of Diplomacy (Martinus Nijhoff

Publishers), 6, 121-148. Link: http://dx.doi.org/10.1163/187119111X5 57382 Chapter 3 Article: Naray, O. (2012). Commercial diplomacy: an integrative framework, Int. J. Diplomacy and

Economy, 1(2), 119–133. Link:

http://www.inderscience.com/info/inarti cle.php?artid=51684

DOI: 10.1504/IJDIPE.2012.051684

Chapter 4

Article/ chapter on business’s perceptions:

Naray, O. (2012a). Chapter 6: The commercial diplomat in interaction with international business: Results of an empirical study. Commercial

Diplomacy and International Business: A Conceptual and Empirical

Exploration, Advanced Series in Management, Volume 9, Huub Ruël,

Ed., Emerald Group Publishing Limited, 151-181

Link:http://dx.doi.org/10.1108/S1877- 6361(2012)0000009010

STAGE 3: Research survey on commercial diplomats

3.1. Elaboration of questionnaire based on qualitative findings and literature review

3.2. Administration of questionnaire to commercial diplomats from selected home countries posted around the world 3.3. Data analysis: descriptive and test of relationships between variables and concepts 3.4. Validation of findings and discussion/confrontation with experts and researchers

Test of concepts and relationship

between variables

Interpretation and recommendations for research and practice according to empirical findings.

Forthcoming article on Quantitative evidence on Commercial diplomats’ time allocation on roles and activity areas.

Chapter 6

STAGE 4: Evolution of the scientific literature

4.1. Qualitative review of evolution of the topic commercial diplomacy in the literature 4.2. Quantitative review of scientific articles about the topic commercial diplomacy

Evolution of the topic and further research

Forthcoming article on evolution of the topic commercial diplomacy in business research

Chapter 2

STAGE 5: Global conclusions

5.1. Reflexion on further research and agenda

5.3. Implications from practical standpoint

5.4. Conclusions

Conclusion chapter of the thesis in light of the five chapters

Chapter 7 (Conclusion)

Source: Own.

The research process deserves a few words. The time taken to finalise this thesis has been longer than average for the following reasons: first, the author had other professional obligations than research during his employment at the University of Neuchâtel between 2006 and 2009. Subsequently, his research activity had to be slowed down due to his full time professional activity since 2010 at the International Trade Centre. The strength of the followed process is that the material has been progressively published to enable a dialogue between the author and the scientific community. Moreover, the author’s professional activities have been closely related to

the subject of the thesis and his practical experience provided a useful input and enhanced credibility. The weak points include some repetitions, evolving definitions of various concepts and the step-by-step growth in the empirical evidence presented in various papers. Yet, all in all, the thesis content has ripened and has benefited from maturity given the long period of time invested.

REFERENCES  

Business Secretary Dr Vince Cable and Foreign Secretary William Hague campaign for more British exports to Asia, 2011, MHW Magazine. Retrieved from

http://mhwmagazine.co.uk/LatestNews/Business_Secretary_Dr_Vince_Cable_and_Forei gn_Secretary_William_Hague_campaign_for_more_British_expo-10678.htm

Bergold J. and & Stefan T. (2012). Participatory Research Methods: A Methodological Approach in Motion, FQS Forum: Qualitative Social Research, 13, 1, 30.

Carron de la Carrière, G. (1998). La diplomatie économique: le diplomate et le marché, Paris: Economica.

Creswell, J.W. and V.L. Plano Clark (2007). Designing and conducting mixed methods research, Thousand Oaks: Sage.

Czinkota, M.R. (1982). Export development strategies: U.S. promotion policies, New-York: Praeger Publishers.

Diamantopoulos, A, B.B. Schlegelmilch and K.Y. Tse (1993). Understanding the role of export marketing assistance: Empirical evidence and research needs. European Journal of Marketing, 27 (4), 5-18.

Eisenhardt, K.M. (1989). Building theories from case study research. Academy of Management

Review, 14, 532-550.

Eisenhardt, K.M. and E. Graebner (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50 (1), 25-32.

Harris, R. and Q. Li (2005). Review of the literature: The role of international trade and investment in business growth and development, United Kingdom of Great Britain: Richard Harris & Q. Cher Li (copyright).

Hibbert, E. (1990a). The management of international trade promotion, London: Routeledge.

Hibbert, E. (1990b). The principles and practice of export marketing, Oxford: Heinemann Professional Publishing Ltd.

International Trade Centre (2013), Entering New Markets: A Guide for Trade Representatives, XII, ITC, 224 pages.

Katsikeas, C.S. (2003). Reflections on Czinkota and Ronkainen’s international marketing manifesto: A perspective from Europe. Journal of International Marketing, 11(1), 28-34.

Kostecki, M. and O. Naray (2007). Commercial diplomacy and international business, The Hague: Clingendael

Institute.http://www.clingendael.nl/sites/default/files/20070400_cdsp_diplomacy_kosteck i_naray.pdf

Kotabe, M. and M.R. Czinkota (1992). State government promotion of manufacturing exports: A gap analysis. Journal of International Business Studies, 23(4), 637-658.

Kvale, S. (1996). Interviews: An introduction to qualitative research interviewing, London: Thousand Oaks.

Lee, D. and D. Hudson (2004). The old and new significance of political economy in diplomacy. Review of International Studies, 30, 323-360.

Leonidou, L.C. (1995b). Export barriers: Non-exporters’ perceptions. International Marketing Review, 12(1), 4-25.

Locke, E.A. (2007). The case for inductive theory building. Journal of Management, 33 (6), 867- 90.

Naray, O. (2008). Commercial diplomacy: a conceptual overview, 7th World Conference of TPOs, The Hague, The Netherlands.

Naray, O. (2009). Was ein guter Wirtschaftsdiplomat Alles können muss. Schweizer Monatshefte, 973 (November).

Naray, O. (2010). What a good commercial diplomat has to know and be capable of. Exchange The Magazine for International Business and Diplomacy, 2, 8-9.

Naray O. (2011). Commercial diplomats in the context of international business. The Hague

Journal of Diplomacy (Martinus Nijhoff Publishers), 6, 121-148,

http://dx.doi.org/10.1163/187119111X557382.

Naray, O. (2012) Commercial diplomacy: an integrative framework, Int. J. Diplomacy and

Economy, Vol. 1, No. 2, pp.119–133. Link:

http://www.inderscience.com/info/inarticle.php?artid=51684

Naray, O. (2012),"The Commercial Diplomat in Interaction with International Business: Results of an Empirical Study", Huub Ruël. In (ed.) Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration (Advanced Series in Management,

Volume 9), Emerald Group Publishing Limited, pp. 151 – 181.

DOI:http://dx.doi.org/10.1108/S1877-6361(2012)0000009010

Porter, M (1998). The competitive advantage of nations, London: The Macmillan Press.

Rana, K.S. (2001). Bilateral Diplomacy, Geneva: Diplohandbooks.

Rose, A.K. (2007). The foreign service and foreign trade: Embassies as export promotion, The World Economy, 30(1), 22–38.

Ruël, H. (2013). Diplomacy means business. Windesheimreeks Kennis en Onderzoek, 46.

Subramanian A. and Kessler M. (2013), The Hyperglobalization of Trade and Its Future,

Working Paper Series WP 13-6, Peterson Institute for International Economics.

Seringhaus, F. H. R. and P.J. Rosson (1990). Government export promotion – A global perspective, London: Routledge.

Singer, T.O. and M.R. Czinkota (1994). Factors associated with effective use of export assistance. Journal of International Marketing, 2(1), 53-71.

Tashakkori, A. and C. Teddlie (Eds) (2003). Handbook of mixed methods in social and behavioural research, Thousand Oaks: Sage Publications.

Yin R. K. (2003). Case Study Research: Design and Methods – Third Edition, London: Sage

Publications.