SÍNTESIS DEFINITORIA DE LA CULTURA

Travel and tourism, the world’s largest industry, is a key driver of economic growth. Given this background the development of appropriate infrastructure facilities for promoting tourism would go a long way in developing the state’s economy.

The spin-off benefits from this project could be quite substantial, in terms of:

 Employment generation for a large number of artisans.

 Development of facilities which could bring forth rich cultural heritage in citizen’s conscience.

 Development of Bangalore as a cultural centre.

Being on the outskirts of a major city, the project has good potential to effectively channellise tourism promotion efforts of the state. The landmark project with appropriate encouragement from the Central and State Government could go a long way in establishing this as not only a tourist attraction but a boon to artists and performers giving fillip to the arts community in the country.

Based on the financial analysis carried out for the project, the project could generate sufficient revenues, meeting the operations and maintenance costs of the project.

The project would require extensive and regular maintenance and it is recommended that a major part of day-to-day management and maintenance of the project is handed over to a professional agency upon commissioning of the project.

Co-opting artists to the trust managing the art and craft village could ensure that the development of the project would be able to meet the aspirations of the local artists, since such a forum could provide feedback on the activities planned or carried out by it.

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Annexures

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Annexure 1 Assumption Sheet

General/Macro Assumptions

Tax rate : 35%

Inflation Rate : 5%

Project Assumptions

Project Duration : 15 years

Start date : 2016

Completion date : 2017

Construction period : 12 months

Revenue Assumptions

Tourists flow

Tourist inflow (weekday) : 500 per day

Tourist inflow (weekend) : 1000 per day

Tourist inflow per year : 234000

Growth rate in tourists per yr : 1%

Amphitheatre/ Music Concert Hall/Performing Centre

Average Rental of facilities per show : 500

Number of shows per year : 200

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Growth in rentals p.a

:

1% p.a

Food and Beverages (Rented and LeasedOutsourced on Revenue sharing basis)

Hours of operations : Full Day

Gate fees

Entry fees per person : Rs 20 (adult) and Rs 10 (adult).

Growth p.a in ticket fee : 1%

Cottages

Number of cottages : 10

Rate per cottage per day : Rs 500.

Occupancy of cottages : 300 days

Growth rate in cottage charges p.a : 1% p.a

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Annexure 2 Dilli Haat

Dilli Haat is a treasure house of Indian culture, handicrafts and ethnic cuisine, and from a variety of cultural traditions of India.

Unlike the traditional weekly market, the village Haat, Dilli Haat is permanent. It is located in the commercial centers of South Delhi, opposite INA market. The 6 acres of land on which this complex is situated was

salvaged as part of a reclamation project and transformed into a plaza. Extensive foundation work, small thatched roof cottages and kiosks give the plaza a village atmosphere. Some shops are permanent but other sellers are rotated, usually for fifteen days.

Products offered may include rosewood and sandalwood carvings, embellished camel hide footwear, sophisticated fabric and drapery, gems, beads, brassware, metal crafts, and silk and wool fabrics. A number of shows promoting handicrafts and handlooms are held at the exhibition hall in the complex. To sell wares, there is an application process and spaces are

allocated according to which state the seller is from. In all, Dilli Haat, INA Market has 62 stalls allotted on a rotational basis to craftsmen a payment of INR 100 per day for a maximum period of 15 Days.

Dilli Haat INA is open to public, 10.30 am to 10.00 pm., seven days a week, at a nominal entrance fee, Rs. 20 for Adults, Rs.10 for Children, Rs. 50 for foreigners.

The craftsmen who are registered with D.C.Handicrafts are the ones who are eligible to find a place at the Dilli Haat.

This ensures that visitors get to buy authentic wares at prices that have not been inflated by high maintenance costs.

Step inside the complex for an altogether delightful experience by either buying

37 inimitable ethnic wares, savouring the

delicacies of different states or by simply relaxing in the evening with the entire family.

DILLI HAAT transports you to the magical world of Indian art and heritage presented through a fascinating panorama of craft, cuisine and cultural activities.

DILLI HAAT is not just a market place; it has been visualized as a showpiece of traditional Indian culture- a forum where rural life and folk art are brought closer to an urban clientele. It is here that the crafts persons find an opportunity to demonstrate their artistic skills to thousands of visitors everyday.

Since its inauguration in the month of March 1994, Dilli Haat has been home to thousands of handicraft and handloom artisans.

The complex is not only artistic, but also recreational in nature where the entire family can have a good time.

There are stalls dishing out sumptuous delicacies from different States and Union Territories; an Exhibition Hall; a Souvenir shop selling an assortment of small gift items; an open stage for cultural programmes and a playing area exclusively earmarked for children.

The architectural features of the complex have been especially designed in the traditional north Indian style, with brickwork jail (lattice) and stone roofs.

A hall in the complex specifically caters to exhibitions of the handlooms and handicrafts. A souvenir shop, also displays attractive ethnic products.

The small thatched roof cottages and kiosks, without any concrete structures provide a village atmosphere.

The shops are set up on platforms, which act as a link in the Bazar design. The courtyards between the shops are paved in

stone and interspaced with grass to retain a visual softness.

The landscaping of the area incorporates colourful flowering shrubs and trees, thus the entire complex is in harmony with the environment.

38 Dilli Haat Layout

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Annexure 3 Shilparamam, Hyderabad, Telengana

Shilparamam is an arts and crafts village which is located in Madhapur, Hyderabad, Telengana. Shilparamam was developed in 1992, with an idea of preserving the traditional art of Telengana. There are ethnic festivals all over the year. Spreading over a 65 acres of land, the art & craft village is only a few kilometers away from the main city of Hyderabad.

Situated in the of hi-tech hub city of India, Shilparamam gives a scenic ambience of tradition and cultural heritage. For promotion and preservation of Indian arts and crafts and to motivate the artisans, the state government established this platform.

40 Enchanting the blend of arts and artifact, epitomizing the true legacy with the diverse natural beauty of rural India; Shilparamam is tribute to Telengana. Exhibiting the rustic richness and creativity of Hyderabad, it has captivated the imagination of visitors.

The lush and serene environment of Shilparamam is sculpted with woodwork, jewellery, cloths and local crafts of each region of the country. Showcasing a plethora of artistic ethos, Shilparamam is set amidst gardens, cascading waterfalls and natural rock heights.

Facts & Figures:

Visiting Hours 10.30 am to 8 pm

Entry Fee Adult: Rs. 40

Children: Rs. 20

Villageing Available

Villageing Fees 4 wheelers: Rs. 20 for first 3 hrs, Rs. 10 per hr or part thereof.

2 wheelers: Rs 10 for first 3 hrs, Rs. 5 per hr or part thereof.

Major Attractions:

The Rural Museum:

The rural museum, surrounded by trees, is a miniature depiction of typical Indian village.

Over 15 life-sized huts, authentically constructed out of baked clay and thatch, depict rural and tribal lifestyles and the life of various artisans. It provides a window to rural life for city dwellers and those who have never visited a village before. The museum houses sculptures and life size models depicting the day-to-day activities of the rural artisans.

41 The Rock Museum:

Artist Subroto Basu from Shantiniketan has fashioned a rock garden here by blending his own rock collections with the natural and picturesque rock formations found in the village. The natural formations stand unswayed in a scenic form in Rock Museum. This Rock Museum adds a fantastic ecological side to Shilparamam.

Recreation Zone:

Boating

Shilparamam has a beautiful lake which also offers the delight of boating in it. Both rowing and paddle boats are available.

Shopping

Shilparamam has hundreds of stalls. There is a wide range of handicrafts available for shopping, right from toys to carpets. Here visitors can buy hand made sarees and textiles of different states. Textiles ranging from Tangail, Sambhalpur, Paithni, Kashmiri to Kanjeevaram, Dharmavaram, Tanjavur, Madurai, Peddapuram, Bandar, Guntur and other sarees. It also has salwaar kamiz, ghagras, kurta, carpets, etc. Here a special Artisan Bazar is also there providing the original art forms directly from the makers.