SEGUNDA FASE

Insights

Goals are more aggressive in the beginning of tenure with business.

Goals become more realistic as time passes.

“For myself, just to be the best salesperson I could be. That’s true for the beginning and currently.

“In the beginning my goal was to drive this company to the highest profit that it could make without breaking it which goes back to kind of bookkeeping and you know we had there was always a goal for me and this was and I don’t remember the year, but it was a long time ago and my goal was to do 1 million dollar in business. For a little town like Americus, I thought was a monumental amount and somebody came in

“My goal in the beginning was don’t mess it up. I just hope I don’t screw this thing up.” (2)

“Whenever I first moved back here, Just handling the growth was overwhelming, we’re constantly having to change something and then we’ve levelled off a little bit and now, I guess right now, realizing I’ve got to figure out what to do to move it up to the next level because it’s almost like we’ve got a little

90

Now that doesn’t mean that I want to continue being out on the road 4 days a week. I do want to be home more now that I have a family. It may take a few more years but that’s the goal – to be able to spend more time in town so I can have more time with the family.’ (8)

“I’m a poor goal setter. Hadn’t always do it right for sure, but as far as my goal – my goal was to run a successful business, retire and be happy. Then for my son to take over.” (9)

“As I said earlier, I just wanted to build the business, be successful, not the riches, but support the needs of the family. I pretty much have the same goal personally and for the business. You know we do set business goals at least not long term goals. We just want to see

continuous growth, because if you aren’t growing you’re going backwards.” (10)

“Beginning, goals aligned with what I wanted at the time. Now they very much align.” (11)

“At the time I was probably just working all the time and hoping that everything was going to work out. But I am proud of what we have been able to accomplish and plan for us to keep going strong.” (8)

here and they told me if you do over that what you’re going to realize is that you’re going to have more problems than are

associated with that because you’re going to have to hire more people. You’re going to have to have more money to run the company, etc.” (3)

“I just needed a pay check in the beginning. Now I want to see the aviation division grow. That’s my focus right now. Having it has created pretty natural division between the c-stores, wholesale, and aviation. Again that’s when I wanted to get something of my own started.” (7)

I always wanted to see the business grow. You know our industry has changed over the years and we have had to explore other ways to expand. My current goal is the same. To keep the business viable and to develop new services in new market areas. We were fortunate to be able to take over a very successful business and we, I think, have done just as good if not better with the business.” (8)

complacent.” (2)

“In the beginning, for me it was just to enjoy coming to work every day. Now my goal is to provide good jobs for people in the community. To provide good service to my customers.” (2)

“I consider myself young, I’m a little more riskier at this age to go and do something whereas, you know this is where it come into me talking about my father and consulting with him. He’s a little more guarded. He wants to really do the figure in the nuts and the bolts and make sure all the T’s and I’s are crossed and dotted and I’m more of the mentality of get in there get it done, let’s go, go, go, go.” (4)

“I don’t have to be incredibly wealthy but I just want to grow it and make sure I’m doing the best with what I’m given.” (2)

“To have a profitable year – plus the weather affects us greatly too. Just to have a good year.” (6)

“I want the business to continue to grow and support the family.” (7)

“I saw my father’s success and I liked the lifestyle. I always liked the insurance business. So I guess it all worked out.” (8)

91

Theme 4: Successors integrate what